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| Quote ="wigan_knight"this is a war the warrior haters will lose
'"
About 75% of our fanbase are over the age of 14. Therefore, if season ticket holders were to do a poll, im willing to bet the majority would want it removed. If Mr Lenegan liked the name Warriors, I dont think he would have done a poll to see who was for and against it personally.
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| The Warrior tag was added to comply with Super League and it's been pretty useless since.
Other than mascots, when have we used the Warrior name for marketing or for our image? We have no affiliation with the tag, we don't use it and to be honest it's inevitable that it will eventually go one day.
Get rid now.
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| Its just 'Wigan', not warriors, not RL, not RLFC, just Wigan
Wigan IS rugby league
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| Quote ="ABP'"The Warrior tag was added to comply with Super League and it's been pretty useless since.
Other than mascots, when have we used the Warrior name for marketing or for our image? We have no affiliation with the tag, we don't use it and to be honest it's inevitable that it will eventually go one day.
Get rid now.'"
Hit the nail on the head.
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| Quote ="[Gareth"Its just 'Wigan', not warriors, not RL, not RLFC, just Wigan
Wigan IS rugby league'"
That was quite true. At one time if you said you supported/watched Wigan they knew you meant the Rugby. If you were a football fan of the Wigan club you supported Latics.
I'm not 100% convinced that the same applies now though.
Personally I would drop the Warriors tag, but as quite a few have said, the kids appear to like it and they are the future of the club.
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| Twitter campaign - Follow me, AlexG6.
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| Christ almighty. Who honestly gives a rats ar4e?
It's not doing any harm. Whether you call the club Wigan RL if you're a 'traditionalist' (what the feck is a traditionalist?) or whether you call the club Wigan Warriors if you're a young kid it really, really does not matter.
The 'Warriors' tag is a gimic to market the club at young kids. Max the Warrior is all about marketing to the next generation of fans. When I was a kid I used to call the club Wigan Warriors, I used to go to 'Kelvin's club', I used to go the summer camps and subsequently I now follow Wigan home and away and will probably have a season ticket for the rest of my life. And yet I'll never call us 'Wigan Warriors' again, but I repeat - who cares?
It works from a marketing perspective - What's the problem?
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| Quote ="Rogues Gallery"Personally I would drop the Warriors tag, but as quite a few have said, the kids appear to like it and they are the future of the club.'"
I believe that children are our future
Teach them well and let them lead the way
Show them all the beauty........
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| Quote ="cadoo"Christ almighty. Who honestly gives a rats ar4e?
?'"
Thousands do.
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| Quote ="cadoo"It works from a marketing perspective - What's the problem?'"
I can't recall the club using anything to do external ''Warriors'' when marketing the club, even with kids.
Our main marketing key is almost always our tradition & history.
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| Quote ="21-12"Thousands do.'"
And thousands don't
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| Quote ="Pemps"I believe that children are our future
Teach them well and let them lead the way
Show them all the beauty........'"
Great song, Crosby, Stills, Nash and Young.
I recognise three RL players in there, not sure about the fourth.
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| Quote ="21-12"Thousands do.'"
Quote ="Pemps"And thousands don't'"
Well, them as don't (care) about this should clearly be happy to stand quietly to one side while them as does care get on with campaigning for what they care about...
...the tradition and heritage that Wigan rugby is built on and the removal of an unnecessary nickname that turns the great name of the club into a cheap and nasty advertising slogan that has no relevance and no basis except toe-curling alliteration.
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| Quote ="Pemps"I believe that children are our future
Teach them well and let them lead the way
Show them all the beauty........'" I thought Garlic Bread was the future
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| Quote ="Fujiman"I thought Garlic Bread was the future
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Garlic bread !!!!............garlic,..............and bread,................garlic !!!
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Quote ="ABP'"I can't recall the club using anything to do external ''Warriors'' when marketing the club, even with kids.
Our main marketing key is almost always our tradition & history.'"
I hate it but you couldnt be more wrong.
www.wiganwarriors.com/Splash.aspx
Just open the official website and the new marketing campaign for season tickets says 'Warriors together'.
The website spent all last season going through our squad with images saying '(insert name) is a Warrior, are you?'
The logo' for the community foundation etc. are all based around 'Warriors'.
The list could go on.
The club would need to have a huge rebrand of the club during the off-season with huge ANNOUNCEMENTS to catch attention, this in itself could have a huge impact and get more fans in and get us noticed. This campaign could include a seriously retro shirt design, a return to the old crest, and slogans about our history.
I think the name change could work and along with a proper campagin could actually be ALOT more succesful than our average season ticket campaigns, especially if it was on the back of a trophy winning season. The next round of franchise applications could be the perfect opportunity IMO.
Studying marketing at Uni, my current dream job is to be head of marketing at Wigan, I will get it done
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Quote ="ABP'"I can't recall the club using anything to do external ''Warriors'' when marketing the club, even with kids.
Our main marketing key is almost always our tradition & history.'"
I hate it but you couldnt be more wrong.
www.wiganwarriors.com/Splash.aspx
Just open the official website and the new marketing campaign for season tickets says 'Warriors together'.
The website spent all last season going through our squad with images saying '(insert name) is a Warrior, are you?'
The logo' for the community foundation etc. are all based around 'Warriors'.
The list could go on.
The club would need to have a huge rebrand of the club during the off-season with huge ANNOUNCEMENTS to catch attention, this in itself could have a huge impact and get more fans in and get us noticed. This campaign could include a seriously retro shirt design, a return to the old crest, and slogans about our history.
I think the name change could work and along with a proper campagin could actually be ALOT more succesful than our average season ticket campaigns, especially if it was on the back of a trophy winning season. The next round of franchise applications could be the perfect opportunity IMO.
Studying marketing at Uni, my current dream job is to be head of marketing at Wigan, I will get it done
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| To re-brand would cost an absolute fortune. Even more so than building the current 'Warriors' brand. It would be an unimaginable figure.
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| Quote ="Rogues Gallery"That was quite true. At one time if you said you supported/watched Wigan they knew you meant the Rugby. If you were a football fan of the Wigan club you supported Latics.'"
That's how I refer to them mate
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| Quote ="Pemps"I believe that children are our future
Teach them well and let them lead the way
Show them all the beauty........'"
Sexual Chocolate !!
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| Quote ="Pemps"But if the crowds won't change, what's the point of getting rid of it?
I'm not a fan of it but my 8 year old and his mates like it. They're the future of this club not me.'"
thats roughly my reply too
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| Quote ="piemandan"To re-brand would cost an absolute fortune. Even more so than building the current 'Warriors' brand. It would be an unimaginable figure.'"
There would be a cost to rebrand, but future campaigns to continue the brand would carry a cost too.
UN-branding would bear similar costs.
Down here, if I say I follow Wigan, I usually have to follow that with 'rugby' as ignorant football fans assume I mean the Latics. Then I have to say it's not Wasps or Saints (Northampton) or Saracens 'cos it's LEAGUE, not fookin kick and clap!!
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| Quote ="piemandan"To re-brand would cost an absolute fortune. Even more so than building the current 'Warriors' brand. It would be an unimaginable figure.'"
Of course it would cost money, what doesn't? It also costs money for the current campaigns we do.
To say it would be an 'unimaginable' figure is rather silly though.
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| Quote ="ABP'"I can't recall the club using anything to do external ''Warriors'' when marketing the club, even with kids.
Our main marketing key is almost always our tradition & history.'"
Every game last season was promoted with - Sam's a warrior, are you? Or Sean's a warrior, are you? etc.
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| Quote ="ABP'"I can't recall the club using anything to do external ''Warriors'' when marketing the club, even with kids.'"
You need to open your eyes a bit more fella.
Click on the official website.
What's the first thing you see on that huge advertising image for season tickets?
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