Top post and I couldn’t agree more. We have a massive sign that goes up at the stadium it says “WE ARE WIGAN” focus on this, drop the warriors theme altogether.

Great player, but no Simon Collinson.

The marketing of the club since his departure leaves a lot to be desired!

and he was no mick hogan could do with both back and get Collinson back into the marketing dept

100% spot on!
Clubs like the Bulls, Rhinos, & even Wire Wolves took full advantage of the SL 'jazzed-up' rebrand, when it was first touted.
And it definitely worked for those clubs (Bradford's later issues to one side)
Wigan didn't & most of us didn't really care either, tbh.
Even my kids have never fully grasped the 'Warriors' thing, despite being born into it. Always Wigan RL(FC).
That said, it's never really bothered me / them either. Whatever, really.
That was until this crazy new badge has been dumped on us.
My kids hate it. And I seriously hate it.
As somebody has already posted earlier, I didn't actually realise just how strongly attached I am to our club crest until now.
A return to our roots as just plain Wigan RL would be much preferable & tweak from there.
This badge means nothing to me. Apart from recognising the words on it, I don't see / feel it connects to our club at any level.
And must be bad, to have dragged me out of years of slumber on this forum!!

The minority including those within the club who think that the badge is great piece of marketing and will attract younger people to support the club are not only showing that they are out of touch with the majority of supporters, but also with the majority of Wigan people.

But like many other things today, another example of the lowering of standards and cheapness!

Having slept on it for a second night I still can't get my head around it.

Taking all that KR said into account, I get the possible need/want to re-brand but surely they could have done this in a far better way and as I have said before followed the football route and created a new badge for marketing use and kept the crest for the team. That's before we even get onto how poor the design is.

I am not in favour of the new badge, but the modified design by yourself is far better!

Perhaps they should have consulted you about its design.

When Manchester City did a badge redesign they did several and let the fans decide.
I vote for the Historical Coat of Arms. Would think that the majority of fans would to.
Put it to a fans vote. Give us our history badge back!

Hipsters have won out sod history it seems.

Funny isn’t it they can get in touch when they need something such as donating your season ticket yet keep quiet over something that was bound to get peoples hackles up

Nail and head for me. I actually like the crest with the castle and crown, the ‘warrior’ gimmick is something I’ve never really been a huge fan of (irrespective of my poster name).

I’m all for moving forward, we have to as a club and a sport but there’s a way to do it that incorporates both tradition and the new age. Changing the badge to that monstrosity and changing the colours to red and black does neither but p!55 off most fans.

Some fans were included in the review I think from the very beginning
Not sure how much sway they had (probably none) but the club could argue they did include the fans in the decision

From KR video this appears to be IL’s decision

I think IL will keep his head down on this and ride out the storm

Radlinski galore on the club website trying to justify the reasons for the change of the badge.

He should remember as a former player that when Maurice Lindsay was Chairman, he said that supporters should be proud to wear any clothing with the traditional Ancient and Loyal coat of arms badge on it.

He and the others members of the gang of four did not need to change a badge to get younger people to support the club, they just provided the best players they could sign and put on the field for supporters of all ages to watch.

He has to (for the next 12 months anyway) as they've got a load of training kit with the new badge on there.

I don't think I've seen a more negative reaction to anything the club have done.

Grown men arguing and venting on social media is probably more embarrassing than the badge itself.

Can't take credit for that I'm afraid, but I have said for years we should market the castle aspect of the crest (and we did briefly)

I know someone who was consulted on this and I trust them 100% to have done the right thing. Their comments would indicate the club didn't really care what fans said.

A lot of the more hysterical comments online seem to come from people who simply don't like change. No brand ever stays the same so I don't inherently have an issue with it I just think the design itself is really poor and doesn't really feel like a Wigan badge. The one in Egg Chasing's picture is a great logo - it's different, new but still distils the brand identity into it. I'm really surprised that a professional has taken money for the current design.

Then we get to the whole projecting it onto rival's stadiums. Crass and vulgar, especially when you're projecting that logo onto it...

How's that different to grown men venting on here?

I personally think social media has done more harm to society than good, but it is what it is and certainly isn't going away. In many instances, if you don't use any social platforms then you don't get a say. A lot of decisions are made off the back of the reactions on social platforms.

I’ve calmed down now after the initial shock. I think the reasons behind it are totally acceptable and whilst I think the design should’ve been much better, it’s done now and I doubt we’ll change it. Ultimately the club finds itself in a very strange time and it’s a tough time for everyone. I’ve spoken on here before about backing the club to the hilt regarding finances and saying if we didn’t sign anybody then so be it. I think the financial aspect has played a part in this but when you see what the club has done from a signing and resigning POV, I can’t be anything but chuffed with that. The badge matters little in the grand scheme of things and it certainly won’t be playing on my mind during games next season.

Overall whilst the design isn’t great, I can accept it’s been done with good intentions and we move on.

Some change is not always bad. I don't particualrly dislike the new logo (it's a "logo", not a "badge" any more) and from a clean, digital-first perspective, it's ok, if just a bit "meh". I will, however, be hanging on to the old badge for as long I can & I've no intention of replacing the car stickers or my retro shirt.
I would ask, though, exactly who in the fan-base were "discretly" consulted & what was the rationale of not making the desire for a change more public? Could it be that they were worried they'd be told to stop being so feckin daft & leave well alone?

At the end of the day if the club keeps on signing the likes of French up to new contracts and bringing Field in,I'm not really that bothered about the badge,trophies will always take precedent

Quote ="sergeant pepper"How's that different to grown men venting on here? I personally think social media has done more harm to society than good, but it is what it is and certainly isn't going away. In many instances, if you don't use any social platforms then you don't get a say. A lot of decisions are made off the back of the reactions on social platforms.'" The amount of venting on Facebook far outweighs any seen on here.. I saw the badge, thought 'urghhh' a few minutes later it left my mind, got bigger things to worry about. I'm not someone who goes out and buys a replica top anymore, had the odd polo shirt over the last few years. The last time the club made a big change like this was releasing the horrific 'Warrior viking' shirt in 1997 https://www.oldrugbyshirts.com/en/teams ... -s393.html I remember the furore about moving away from the traditional hoops, however someone mentioned on here that the club announced it was one of the best ever selling shirts. It will be interesting to see how many supporters are wearing new merchandise when (hopefully) we are allowed back in stadiums again. It would be highly typical of Wiganers to have a big whinge and then see swarms of new replica kits throughout our fan base on the terraces.

Quote ="sergeant pepper"How's that different to grown men venting on here? I personally think social media has done more harm to society than good, but it is what it is and certainly isn't going away. In many instances, if you don't use any social platforms then you don't get a say. A lot of decisions are made off the back of the reactions on social platforms.'" The amount of venting on Facebook far outweighs any seen on here.. I saw the badge, thought 'urghhh' a few minutes later it left my mind, got bigger things to worry about. I'm not someone who goes out and buys a replica top anymore, had the odd polo shirt over the last few years. The last time the club made a big change like this was releasing the horrific 'Warrior viking' shirt in 1997 https://www.oldrugbyshirts.com/en/teams ... -s393.html I remember the furore about moving away from the traditional hoops, however someone mentioned on here that the club announced it was one of the best ever selling shirts. It will be interesting to see how many supporters are wearing new merchandise when (hopefully) we are allowed back in stadiums again. It would be highly typical of Wiganers to have a big whinge and then see swarms of new replica kits throughout our fan base on the terraces.

Terrible. Hope other clubs don't follow suit...

Yes as you say we will already have received the new merchandise or it’s on it’s way from the manufacturer

I believe that some of the new leisure wear looks really good so IL is maybe pinning his hopes on improved turnover and that the current noise will pass over

Do you think that if we had been more dramatic in the change by say adopting The Brigantes (with an improved logo of the Brigante) that this could have won over more fans?

I feel we have to support IL because frankly without him god knows where we be
I just hope that he learns something from this in terms of decision making and understanding the feelings of many fans. A relaunch may well have been needed just very poorly executed

I’ve got a 1958 retro shirt with the A&L that will see my days out so I won’t be buying the new shirt but many fans will do so even if through gritted teeth

I predict that the A&L will make a comeback in 2022

Leeds already did years back when you plonked a huffing Rhino on your shirt.

Nobody bats an eyelid now.