Kids are the future yes, but if we drop the 'Warriors' tag, it isn't gonna make a difference to them. But IMO it's not going to change anytime soon, so if you don't like it, then don't use it. Thats what I do.

Simple through Commercialisation. Loads of other sports have already conquered Commercialisation whilst good old Rugby League is still struggling with Globalisation. The Wigan brand is unfortunately one that is getting weaker, especially more so now the Latics are in the Premier League.

People can moan that it is Americanised, but when it comes to marketing and promoting sport, they do it very well.

Not true, we are known GLOBAL by the name of Wigan R.L.F.C

I haven't seen one decent arguement yet to suggest it makes any difference to the club what so ever.

The wigan name isn't a strong enough brand. Maybe twenty years ago if you said you supported wigan, people would understand rugby league, but because of latics it has changed. Same with most teams. You will surprised what a difference it makes.

I would be more than surprised, I would be astonished.

Where is your empirical evidence?

There isn't.

But then where is the evidence, it hasn't been a success, and we would be better off changing back to Wigan RLFC?

Fact is it won't be changed back to what it was as there is no need and no gain from it.