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Quote ="Odemwingie"Will any fans come back as a result of the change? As far as I can see the average has been the same pretty much since 96 and 97 when London had a very good team.
Giving away tickets in a newspaper just doesn't cut it.
'"
I don't think anyone ever said that fans will come back purely due to the change! it all has to be part of a re branding and marketing package.
A smaller stadium may work, but where? that is the million dollar question. Salford next seasom get a nice stadium due to the council and Peel Holdings, do we anything similar in London, but then Salford had some estate to sell in The Willows to at least contribute to the cost, how could we raise that type of money, so we could make it a community stadium, take up the Widnes idea if their new pitch works? and let local schools use it. Salford did some marketing last week to get 10,000!
Have a look at the Salford promo video for the new ground.
www.reds.co.uk/cgi-flythrough
This is the webcam showing current build as of now
www.reds.co.uk/live-webcam
The free tickets idea has bombed out, there were so many tickets in St Helens last weekend people who had received them and then were not using them? that was not the original idea, every visiting team has latched on to the freebie tickets.
What are Wigan doing right? they market so well, I said previously someone should spend a month from our marketing department with them. The Big Match idea and package has really worked for them, targeting ideas such as youth teams in a special knock out, which then attracts parents etc on the day at special price tickets, they run TV commercials just for a few games a season that they know they can push up the crowd, and run a good poster campaign 19,100 last weekend for Crusaders, they are doing something right. Do we target such games as Wigan, Warrington, sell them as last years Champions or cup winners, see the best of Super League.
It is finding a community that really wants us! and also with good transport connections, that we can get involved in and in return the community will come part of us, then with success we will bring in with good transport links the rugby fans who would like to see what it is all about. I still Believe it can work. |
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Quote ="Odemwingie"Will any fans come back as a result of the change? As far as I can see the average has been the same pretty much since 96 and 97 when London had a very good team.
Giving away tickets in a newspaper just doesn't cut it.
'"
I don't think anyone ever said that fans will come back purely due to the change! it all has to be part of a re branding and marketing package.
A smaller stadium may work, but where? that is the million dollar question. Salford next seasom get a nice stadium due to the council and Peel Holdings, do we anything similar in London, but then Salford had some estate to sell in The Willows to at least contribute to the cost, how could we raise that type of money, so we could make it a community stadium, take up the Widnes idea if their new pitch works? and let local schools use it. Salford did some marketing last week to get 10,000!
Have a look at the Salford promo video for the new ground.
www.reds.co.uk/cgi-flythrough
This is the webcam showing current build as of now
www.reds.co.uk/live-webcam
The free tickets idea has bombed out, there were so many tickets in St Helens last weekend people who had received them and then were not using them? that was not the original idea, every visiting team has latched on to the freebie tickets.
What are Wigan doing right? they market so well, I said previously someone should spend a month from our marketing department with them. The Big Match idea and package has really worked for them, targeting ideas such as youth teams in a special knock out, which then attracts parents etc on the day at special price tickets, they run TV commercials just for a few games a season that they know they can push up the crowd, and run a good poster campaign 19,100 last weekend for Crusaders, they are doing something right. Do we target such games as Wigan, Warrington, sell them as last years Champions or cup winners, see the best of Super League.
It is finding a community that really wants us! and also with good transport connections, that we can get involved in and in return the community will come part of us, then with success we will bring in with good transport links the rugby fans who would like to see what it is all about. I still Believe it can work. | |
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I think what Wigan are doing right is having a history and culture steeped in the game and being Super League Champions and Cup Holders! It ain't rocket science!!!!
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| Quote ="Paddock Punter"I think what Wigan are doing right is having a history and culture steeped in the game and being Super League Champions and Cup Holders! It ain't rocket science!!!!'"
Indeed, and having pots of money to sell their club. I get sick and tired of reading about the marketing geniuses at Wigan. They have an absolutely massive budget and selling Rugby League in Wigan must be the easiest job in the world. |
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| Apr 2002 | 23 years | |
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| Quote ="Paddock Punter"I think what Wigan are doing right is having a history and culture steeped in the game and being Super League Champions and Cup Holders! It ain't rocket science!!!!'"
No argument about that, but just look back on the attendances over the Super League period with Wigan and now last weekend they can attract 19,100, why have St Helens not increased in the same way? in fact perhaps they have even been more successful, I would put it down to Total Lack of Marketing. When they appointed their current Chief Executive from Gillette who had worked on the account with the RFL, I thought Wow! and what did they produce in 2010 11,190 compared to Wigan 15,723. This season Saints could not get more than 7,000 to travel 3 miles down the road to Widnes! yes I accept it was bad timing the selling of Knowsley Road and the new stadium being ready in December this year, but I think it knocks the idea of "rocket science" being simply success, history and culture only! 2002, the average attendance at Wigan was 14,000 this season 16,125, nothing like the attendances at Central Park in the glory days.
Average attendances this past season out of interest.
Pos. Team Att.
1 Wigan Warriors 16,125
2 Leeds Rhinos 15,099
3 Bradford Bulls 13,967
4 Hull FC 12,431
5 Warrington Wolves 11,166
6 Catalans Dragons 8,385
7 Hull Kingston Rovers 8,320
8 St. Helens 7,863
9 Castleford Tigers 7,156
10 Huddersfield Giants 7,091
11 Wakefield Wildcats 6,552
11 Salford City Reds 4,754
13 Crusaders 3,377
14 Harlequins 3,132
Dave may think it is easy in Wigan it is not a massive town and they have a Premiership Club playing at the same stadium, Leeds is a City and a lot larger population.
Wigan Dave have never rested on their laurels, some may think why spend money when you have their success, but you have to if you are going to compete with other sports and see year on year atttrendance increases which they want. |
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| Quote ="Odemwingie"Will any fans come back as a result of the change?'"
Lobbygobbler 1 has said at least 6 people he knows have stayed away because of the Union tie in, so add those to Rupe1 and stormingbronco and there will be a whole 8 more fans 
Seriously, the fans base has been pretty static since 1996...........it did drop (again) last year, but only a bit and let's face it, the team for the last 2 and half years have been rubbish.
The whole point of the re-re-re-launch and re-re-re-re-re-branding is to attempt to get new momentum for a marketing push. Problem is, whilst most Media outlets along the M62 have a dedicated RL body, us cockernees are left with the junior media guy who deals with "other sports" like curling, speedway and darts. |
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Don't knock darts GF thats probably been the best marketed (re branded) sport in recent times- There are lessons to be learnt from them I'm sure
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There's probably more money in darts than there is in Rugby League at the moment.
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| Quote ="gutterfax"Lobbygobbler 1 has said at least 6 people he knows have stayed away because of the Union tie in, so add those to Rupe1 and stormingbronco and there will be a whole 8 more fans
Seriously, the fans base has been pretty static since 1996...........it did drop (again) last year, but only a bit and let's face it, the team for the last 2 and half years have been rubbish.
The whole point of the re-re-re-launch and re-re-re-re-re-branding is to attempt to get new momentum for a marketing push. Problem is, whilst most Media outlets along the M62 have a dedicated RL body, us cockernees are left with the junior media guy who deals with "other sports" like curling, speedway and darts.'"
Some fans have been picked up since the move. Hopefully some fans will return.
Big problem for London RLFC is that (unlike Wigan) it is in an area which is not at all supportive of RL |
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| Quote ="Dave Lister"There's probably more money in darts than there is in Rugby League at the moment.'"
I don't think there is any doubt about that. |
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| Quote ="east stander"Don't knock darts GF thats probably been the best marketed (re branded) sport in recent times- There are lessons to be learnt from them I'm sure'"
....no thanks.
Not unless you want TW2 packed with pi55ed up Essex Chavs with home-made signs just in case their dear old mums get to see them on TV.
I have always thought that the only reason people watch Darts is because we all have a chance of hitting 180 now and again.....it really is the peoples sport. Very few people will ever score the winner in the FA cup final or kick the last minute winning conversion in the Challenge Cup or pip Bolt to the line in the olympic 100 meters final, but I have achieved a 9 dart check-out on more than one occasion.......that and the fact it's a game associated with drinking. 
RL needs to be marketed to the locals as a family game, with family values, something Darts isn't! |
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| You have hit a 9 darter?! 
You're in the wrong profession if you are being serious. |
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| Quote ="jaybs"No argument about that, but just look back on the attendances over the Super League period with Wigan and now last weekend they can attract 19,100, why have St Helens not increased in the same way? in fact perhaps they have even been more successful, I would put it down to Total Lack of Marketing. When they appointed their current Chief Executive from Gillette who had worked on the account with the RFL, I thought Wow! and what did they produce in 2010 11,190 compared to Wigan 15,723. This season Saints could not get more than 7,000 to travel 3 miles down the road to Widnes! yes I accept it was bad timing the selling of Knowsley Road and the new stadium being ready in December this year, but I think it knocks the idea of "rocket science" being simply success, history and culture only! 2002, the average attendance at Wigan was 14,000 this season 16,125, nothing like the attendances at Central Park in the glory days.
'"
One obvious reason Wigan get bigger attendances is than St Helens, is that Wigan is simply a substantially bigger borough. Granted Wigan Borough does contain Leigh, but it's still a bigger catchment area before you bring into the equation the state of Knowsley Road and the move to Widnes. Widnes is only a few miles away, but it is obviously not embedded in the town of St Helens, and it's not as simple to get to for many fans based in St Helens. There are other reasons I could bring up, but the real test for St Helens will be any improvement once the new ground opens. |
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| Quote ="Dave Lister"You have hit a 9 darter?!
You're in the wrong profession if you are being serious.'"
Maybe he was playing 301  |
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| Aug 2003 | 21 years | |
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| Quote ="jbuzza"Maybe he was playing 301
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501 Actually....... 3 times I have done it. I was a Publican for 12 years......I shoot pretty good pool as well! |
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| May 2011 | 14 years | |
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GF for Mayor- all of our problems would be solved
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| Mar 2002 | 23 years | |
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| Quote ="gutterfax"icon_lol.gif
501 Actually....... 3 times I have done it. I was a Publican for 12 years......I shoot pretty good pool as well!'"
In the words of Sid Waddell, thats more checkouts than Tesco's. |
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| International Chairman | 4958 | No
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| Quote ="Kelvin's Ferret"One obvious reason Wigan get bigger attendances is than St Helens, is that Wigan is simply a substantially bigger borough. Granted Wigan Borough does contain Leigh, but it's still a bigger catchment area before you bring into the equation the state of Knowsley Road and the move to Widnes. Widnes is only a few miles away, but it is obviously not embedded in the town of St Helens, and it's not as simple to get to for many fans based in St Helens. There are other reasons I could bring up, but the real test for St Helens will be any improvement once the new ground opens.'"
Yes the real proof is next season for St Helens, no one is claiming Wigan to be perfect in everything they do but they do use marketing at least and do it quite well, your defence of St Helens, does not defend they do not work on marketing like Wigan or run advertising campaigns. I went to training in Widnes three times a week and travelled from St Helens so I know what a simple journey it is, St Helens offered a subsidised travel plan but you had to purchase a full season in advance which on top of a season ticket was not cheap, but they should have timed it much better with building and closing of Knowsley Road and there is no defence for that. I do not go for the size of the two borough's, Leigh has it's own RL team, St Helens with Billinge, Rainford, Haydock, Newton-le-Willows, Earlestown and Whiston do not have a RL Team.
No way am I comparing the challenge we have in London to the likes of Wigan and St Helens, but you have to do marketing and it has to be done professionally to succeed.
It may be going back a long time but back in 1988 the radio station I have worked 21 years for were offered an extra date at the end of the successful Michael Jackson Bad Tour. I still remember the board meeting when there was concern how much cost the concert was being offered to us for, and then all the staging expenses. Some round the table worried that we would need to sell 80,000 tickets to break even or cover costs, Aintree Racecourse was the only venue we could stage such an event. We could have sold tickets just via the radio station and the advertising that could deliver, but no we did marketing, press, posters and yes TV and we broke the records for that tour 125,000 tickets sold. Okay MJ was a completely different entity than rugby league in London, but you have to speculate at times but it has to be done right, you do not pour money down the drain or so little that it will not work. |
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| International Chairman | 7631 | No
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Club is "supporting" (whatever that means) an event in Docklands 23-24 Sept. www.quinsrl.co.uk/news/13853.php
Not a lot of point doing this under our dying name, so we must be announcing our new name on/before 23 Sept, or so I'd think. Also, it being in Docklands maybe gives some indication of where we may be doing an "on the road" match next season. Or maybe not, as the event will be getting London-wide publicity.
Is my thinking too simplistic? |
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Club is "supporting" (whatever that means) an event in Docklands 23-24 Sept. www.quinsrl.co.uk/news/13853.php
Not a lot of point doing this under our dying name, so we must be announcing our new name on/before 23 Sept, or so I'd think. Also, it being in Docklands maybe gives some indication of where we may be doing an "on the road" match next season. Or maybe not, as the event will be getting London-wide publicity.
Is my thinking too simplistic? | |
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London Fire, London Brigade, London Extinguishers - kill two birds with one stone perhaps?
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| Londons Burning?.........at least it would give us a song that everyone knows |
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| Quote ="Under the sticks"Londons Burning?.........at least it would give us a song that everyone knows
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From the Clash's debut album? I'm old enough to remember it but not sure about the young uns !!icon_biggrin.gif |
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| Quote ="Rob from Erith"From the Clash's debut album? I'm old enough to remember it but not sure about the young uns !!icon_biggrin.gif'"
I was thinking more of the song from my primary school days in the 1950`s !!!! |
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| London's Burning...love it, UTS
Wonder if our ol mucker Bronco Billy is involved in the firefighters jamboree? Mind you, sounds a bit dangerous for him. Rescuing kittens up trees would be more his style.
Talking of BB, where is he of late? Goes on holiday and we sign 9 players! He should go away more often. |
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| Nov 2004 | 20 years | |
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| Apr 2008 | 17 years | |
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Quote ="BroncOnIon"Club is "supporting" (whatever that means) an event in Docklands 23-24 Sept. www.quinsrl.co.uk/news/13853.php
Not a lot of point doing this under our dying name, so we must be announcing our new name on/before 23 Sept, or so I'd think. Also, it being in Docklands maybe gives some indication of where we may be doing an "on the road" match next season. Or maybe not, as the event will be getting London-wide publicity.
Is my thinking too simplistic?'"
Not just an indication of where we may be doing an "on the road" match if Gus's interview in this months 40/20 magazine is anything to go by.......... |
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Quote ="BroncOnIon"Club is "supporting" (whatever that means) an event in Docklands 23-24 Sept. www.quinsrl.co.uk/news/13853.php
Not a lot of point doing this under our dying name, so we must be announcing our new name on/before 23 Sept, or so I'd think. Also, it being in Docklands maybe gives some indication of where we may be doing an "on the road" match next season. Or maybe not, as the event will be getting London-wide publicity.
Is my thinking too simplistic?'"
Not just an indication of where we may be doing an "on the road" match if Gus's interview in this months 40/20 magazine is anything to go by.......... | |
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