good plan but need to get in early, get a good social media campaign behind it and really drive it

if they can get 4000 for 2011 signing up for say £90 that would be a good start

still think they need to leave the stoop and move to east london

If you attack the football clubs and try and market it against the casual footy fan then you may get a few more bodies on board. Many fans are finding it tough to see their respective club and the appeal of a cheap ticket to see a sport that is entertaining and not as costly could be a massive pull.

Worth a punt, surely?

Do The Harlequins actually do any marketing ?Not having a pop I assure you,but I always come down for the London games,and will be at Wembley on Saturday.We usually stay around the Harrow area in a hotel.Although its not a million miles away,never see any promotional bumph regarding upcoming games etc.
Have they tried advertising on the tube,busses, etc, as lets face it a lot of prospective fans will be using public transport to attend games.
In the Hull area the games are always advertised on the local radio stations and local press,even though both clubs have a very healthy fan base.
Think the Bradford pass promotion is an excellent initiative,and if fully subscribed will cost them nothing.Unfortunately the main drawback of having a loyal and healthy fanbase,is sometimes you get the feeling they treat you as a CASH COW,which is what frequently happens at FC.
For what it's worth I think your club is eventually showing signs of reaping some benefits from the Growth of RL in the area as regards home grown talent,I sincerely hope everything works out ,as I love the trips to the Smoke,even though we usually lose.
Good Luck

in a word....NO.

....it's too far away. If the club were going to do ANY MARKETING I, WOULD SUGGEST THE 200K ODD PEOPLE WHO LIVE NEAR THE GROUND MIGHT BE A GOOD PLACE TO START.........but I might be wrong

sorry for the shouting but I do it because I hope and pray the club will listen



expensive and it would take planning and negotiation, as well as analysis and forecasting....something the Marketing Department are too busy to do whilst they write the screenplay for their next viral campaign


In Hull...there are 3 sporting teams in the top division......In London there are many premiership/championship teams, Guinness Premiership teams etc etc.....Radio station in Hull wants to be associated with one of the big 3 teams....London radio station wants to be asociated with Chelsea. I would also bet that IF the hull teams are paying for the radio coverage they are paying a fraction of what Capital Radio would charge quins.

so do I!


Cheers and Good Luck in the Play-offs!

I understand what your getting at,apathy is a hard habit to break.
Do the club ever place posters in local businesses such as pubs,hotels,shops etc.or a leaflet campaign ,simple ideas I know, but could be effective.In the Hull area there is also the free local paper,the advertising rates are usually reasonable.As I said previously I have not missed an away game at the Bronco's,Quins etc and have seen them at The Stoop,Then Charlton ,Brentford,on the Road at Leicester and eventually back to the Stoop,my favourite by the way.
I imagine how frustrated your fans must be when your crowds are ebbing and your location is probably THE Largest catchment area available.This could be a Result of Rugby League's consistent inability to market itself correctly,the governing body is seen as something of a joke.Which other sport allows a team to PICK it opponents in a semi-final,or organises an opening day extravaganza in the middle of WINTER and two montha after Christmas !!! Lunacy.
Until a more profesional approach is taken ,I can see the majority of crowds starting to fall off.Not just yours .

Quins RU "only" have 6000 ST holders and thats in the heart of union land