The Club monitor the boards......but it really comes down to resources. I suspect that neither the money of the time is available to sort this sort of thing out. I know the volunteers used to do letterbox drops around Griffin Park back in the day, but I am not aware of the volunteer group still being around. If they are, then that would seem like the way to go......email the group and see who would be available to hand out leaflets. There is a cost associated with it though as the council do charge a licence fee (litter costs etc...) IIRC.

If I was the club I wouldn't bother with leaflets in all honesty, unless they contained a leaflet specific offer.

agreed. Hard to judge the impact of any form of marketing, but if the club are strapped for cash, leaflets distributed by volunteers would seem to be a cheap way of getting the message out.
BTW.....was there a ticket offer inside the oystercard holders that were distibuted? Not another pop, just a genuine question.

We need something with some form of response mechanism, as like you say, the club are skint, so any spending needs to be justified. A general leaflet saying that this game is on XX/XX/XX will be a waste of time. Put a code on the leaflet to use on the website for a ticketing discount, attatch a voucher for a free beer at the game, something, anything.

Listy the marketing guru is sucking you in-Stick to what you are best at!!