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| I was brainstorming a few ideas when I was bored and I pinged a few ideas to the club, the email I sent was long, dull and boring - here are a few points. Not all are probably viable, but some really are.
Quote Targeted at Businesses;
[* Huddersfield Partnership; offer MD’s a free family hospitality ticket and join the organisation. Any takers for tickets should be given a 20 further tickets per business to hand out to staff (or covering the whole company if smaller than 20 employees).
[* Business Awareness; Every business within a ten mile radius of the stadium should be given a newsletter at the start of the season advertising sponsorship, and with a fixture list and ticket prices.
[* Pubs; Offer a discounted commercial or season ticket for every Pub in the local area, to be raffled off or to be sold on game days.
Targeted at Casual Supporters;
[* Email; Obtain the email and address of any persons who collects a discounted single ticket. This should be used to stay in contact and keep them informed about fixtures and latest news.
[* Facebook; Rename the Huddersfield Giants Fan Page on Facebook to Huddersfield Giants. The Term ‘Huddersfield Giants’ has 8,831 likes on Facebook and the Fan Page has 3,000.
[* Twitter (1); Always use a short hashtag on every tweet, something like #GRL or #HGRL
[* Twitter (2); During games, keep fans updated with minute by minute updates, these will fill twitter feeds and increase exposure.
[* Twitter (3); Pin ticket information at the top of the Giants twitter feed, during the off season have a pinned tweet linking to season ticket information
[* Social Media; Put interviews with players and press conferences on twitter, Facebook and the website to allow casual fans to know the goings on of the club and keep them aware of games both in the past and future.
[* Above the Line Advertising; Put coupons for discounted single and family tickets in free Magazines such as HD Connect, which has a 162,000 person circulation. We're in a situation of non-awareness.
[* Big Games; Target five big games that have under performed in terms of attendance; Leeds, St Helens, Wigan, Warrington, Hull with Groupon tickets and group deals. Have maybe 5 tickets for £40 or 3 for £30. The difference between 2009 (Ave: 7,900) and Now is that we aren't getting more casual walk up for the Big Five. Those games were on Fridays, Saturdays, Sundays, Mondays, Thursdays and people shown up. We haven't got a 10,000+ crowd in SL in about 3 years I think. We should be remedying this with offers and making the games more events. In the lead-up, players should be available on Calendar, BBC Radio Leeds, Five Live, wherever they can get exposure.
[* Unidays; have a discounted ticket offer on the Unidays website, and try and set up a deal with the University.
[* Twitter (Again); Always post a nice picture, decent res on every Tweet. It makes the tweets bigger and it makes them stand out more.
[* Twitter (Continued); Run competitions in return for new followers on Twitter, Hyde FC have 45,000 followers.
Make the tweets a little bit more uniform and nicer, so they stand out. PEOPLE CAN NOTICE WHEN THINGS ARE IN CAPITALS, BUT GET ANNOYED WHEN IT’S DONE OVER A LONG PERIOD OF TIME AND FOR NO REASON. So say something like INJURY NEWS: Danny Brough for #HGRL against @WiganRL - which has a lot of variation in Colour (links, hashtags and handles are in blue on twitter) and attracts the eye, with a picture as well to make it bigger.
[* Twitter (Me being Pedantic); Add the actual link to tweets, even better, obtain a short url like gia.nt or something
[* Walking Revenue; Have a permanent mobile billboard and drive it round a few places on matchdays, and the day before with Fixture, Ticket Prices and a Ticket Hotline.
[* Batley fans; when games are on a Friday Night, replicate the offer Batley have where ST holders can get in for a Fiver. A few might turn up and every little helps.
[* "Remember crowds are news, and big crowds are big news" Sonny Werblin - exposure is hard to come by, especially in Rugby League, and a five figure crowd would turn heads. 15,000 would get people talking.
[* Events; Have a Giants presence at the Festival of Light, Food and Drink Fair and (RETROSPECTIVELY
) Tour de France. Have fixture lists, players and even a few Cheerleaders.
[* Town Centre Tickets; Try and find a location for a town centre ticket office. People like convenience.
[* Outlying areas; Try and get an advertising presence in all local Train Stations and Bus Stations (Brighouse B/T, Deighton, Mirfield, Liversedge, Hecky, Clecky). These are the areas Town get 11,000 from - maybe a few might be Fartowners too?
[* Buses?; Perhaps organise a game-day shuttle bus going around the town and down to the ground. Olympique Lyon have their own Taxi Service, maybe we could do the same. Have the bus branded with Claret and Gold stuff, and charge a pound. Driving advert for the club.
[* Membership Scheme; Perhaps allow casual fans who are might increase their intake to rake up points than can be exchanged for stuff (Reduced Tickets, Mugs, Balls) that keep people who might not go enough to buy STs but enough to want a little bit more sweet.
[* HTFC; We may not be their biggest fans, but we should offer a season ticket from May to August to cover the off season, for, say £60. Offer 5 home games and a voucher to exchange for a £10 further ticket later on in the season
Targeted at Hardcore Fans
[* Exclusive Club; Try and get deals in Season Tickets that are worth having, involving Sponsors and perhaps discounts. Perhaps run more Season Ticket only events throughout the year.
[* Appointment to View; Give the team an ‘appointment to view’ so that fans can buy a season ticket and know they can get to most games. If possible (I know, sky, I know) keep to one day, and roughly one time. (I would suggest Friday, but what do I know)
[* Kiddies; Offer a season ticket, instead of free entry, to every child under 12 in the town for the Family Stand - which could be extended to all of the Riverside. When I was 6-7, having a season ticket got me excited about games. Have competitions like a kit designing competition and offer a season ticket to the top 500 or 600. Continue the encouragement to come down early with a few players outside the 19, face painting behind the stand and really get the kids going. Don't forget - the Riverside is the one shown on TV!
[* Teens; Replicate the above point, with a certain number of season tickets free (obviously a different competition), maybe 2 or 3 to every High School and Sixth Form College in Kirklees, and furthermore, make sure every High School and Sixth Form has a player in it at some point during the season, a Fixture List and a Poster for Big Games.
[* Introduce a Friend; Offer a really decent prize if you introduce a friend, like a trip to meet the squad or a signed ball or something, and also have 'taster tickets' in season tickets that can be exchanged, with a name and address for a ticket for a fiver. I
Targeted at Away Fans
[* Cheap Away Days; Offer to clubs like Castleford, Widnes and Wakefield a ticket swap where the Away Day prices are reduced both ways. Huddersfield take more away, Huddersfield get more in.
[* Thursdays/Fridays; Reduce the price if a game is moved to Thursday or Friday. '"
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Rank | Posts | Team |
Player Coach | 1126 | No Team Selected |
Joined | Service | Reputation |
Aug 2008 | 16 years | |
Online | Last Post | Last Page |
Jan 2023 | Jun 2022 | LINK |
Milestone Posts |
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Milestone Years |
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Location |
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Signature |
TO BE FIXED |
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| Got mine last week, also booked flights for the semi, and Final, don,t think l will be seeing any men in white coats Rod, they,ll probably waite till l get indorrs then board it up, apparently people like me should not be out on their own.
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