Looks good,gone from looking like Aldi (pile em high) to a more structured layout.

From the outside it's more inviting now that you can see right in.

Inside it's a much brighter and modern shop, brilliant to see a lot of the clutter and those boxes gone too. There's even a changing room.

Far better experience for fans and staff.

Amazing change and a million times better than the old one. Was busy when I was in this am which is nice to see.

Has anyone tried ringing it yet?

You should be ashamed of your self for that one

It was only a matter of time

Main improvement is they now have four tills, which should reduce the queues at busy times.

The culture in there has come on leaps and bounds since Stephen Bunting left to join the PDC circuit.

I remember speaking to a Club official a couple of season ago and I was told that the Shop was a really big earner for the Club.
With this refit its safe to assume that the income stream can only grow

Wondered what happened to him.

The new quality feel of the shop can't be unconnected with the fact that Stuart Middleton, creative director of The Card Factory, one of the century's fastest-growing retail chains, is now a director of the club. He's in several of the pictures of the shop opening.

Wonder how long it will be before people on here start kicking off about the terrible service they get in the shop.....

I went in on Saturday and i thought it was great. Far better than the previous. Also Ben Currie came in so it must be half oreet!

Guess it depends on whether it is warranted. I know at times in the past it has been.

Card Factory shops are horrible, hope it doesn't look like one of them. Unless you're being sarcastic, in which case,

I don't really care, but I find it a bit weird that the club made a big thing about launching a new badge and now they've released a full training range with the old one on it.

Is that right. More than a bit ridiculous if so.

That's.... Ridiculous...? What's the reasoning for that? I was driving past the stadium the other day wondering if/when they would be changing the badges on the side of the stadium, to not change the training gear is crazy isn't it?

Card Factory shop style and layout have been carefully crafted to suit their corporate image and target market. The same brief would apply to the Wire shop, make it fit the image and market. Nothing 'sarcastic' (did you mean [iironic[/i?) about my first statement.

It crazes not to use the new badge, especially as it had incorporated The Wire on it

The official line is it's a one off badge to celebrate 140 years of the Wire. At the fans forum last month Roger Draper explained that the reason behind the change in club badge mid season rather than at the end was so it would be in place for the following year rather than rushed through. With that in mind, I would say that it's a massive balls up by the club. Presumably the training kit order was on order before the badge change, and they've overlooked it and it being our 140th year is a lucky coincidence. Cheaper to keep than to change. After all the fuss of the new club badge I'm not buying that this is a commemorative one, the old one was only used for 20 years so why use that one so why use to celebrate 140?

At the end of the day it's just a badge, and it's just on the training kit, at worst it's just a bit embarrassing after all the decent changes they've made recently.

What are those triangles supposed to be on the right chest?

I believe it represents the original founders of the club, there is a post on here somewhere saying that.

This is correct, it was also mentioned at the forum by Draper. They are on the new club badge but have obviously been added in it's absence