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| I think most fans would buy the new shirt with the Red Devil on it.
I remember Sheffield Eagles had a great shirt years ago, with an Eagle on the full front of the shirt. Think that would look good with the Devil logo
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| Quote ="Caveman"The real Red Devils from Greater Manchester get to have their heritage nickname as part of their club, I'm pleased for you. It's a shame those plagiarising ba$tard$ from Stretford in the other sport pinched it from you and ran it as if it were their own for decades. The sad thing is I wonder if the nation know about [iles diables rouges[/i and whether they just think you're copying them lot?'"
You must be either a city or Liverpool fan. Talk about bitter.
Funny how all of us who support United and Salford are happy to admit Salford got there first. No real need for the hatred, now, is there?
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| Quote ="andyreds22"The new Salford Red Devils brand needs to be modern and forward thinking, with a nod to the heritage and tradition of the club. As far as the "matchstick" idea, I think that would be best left to a great line of vintage merchandise.'"
I tend to agree with that, but...
Quote ="Wayward Fan"Much as we'll all be attached to old designs (the big S, the stick men etc) the world has moved on and we have to as well. Many older fans HATED the Rhinos name and logo at Leeds but now it's widely accepted as one of the most successful rebrands in the history of pro rugby. The club has embraced tradition by bringing back the Red Devils moniker but in all other aspects of the branding process we need to look forward and do whatever's needed to reach out to a new, younger audience.'"
Not necessarily. If you look at some of the big sports clubs and organisations, and how they have rebranded in recent years, there’s a definite move away from heraldry, complexity and in-your-face logos with bombastic typefaces:
The new Liverpool crest looks very much what the ‘matchstick’ logo would present. I’m not saying Salford should go this way and I’m not saying the above changes haven’t come without consternation but, paradoxically, the more money you spent on this kind of work, the less influence and input the club and it supporters would have. (Imagine what the London 2012 logo would have looked like if Wolff Olins listened to anyone.) The bigger the agency, the higher the likelihood you would get something like this rather than say the Leeds logo, as per the brief, which would inevitably include a heritage element what with the name change and all.
Quote ="Michigan red"As long as were talking about marketing does anyone know how long we have left on the current shirt manufacturers deal and main shirt sponsors?
I'd think that with the Docs business connections when it is time to look for new deal he would be able to source better deals, on the manufacturers surely a more main stream supplier would offer a greater range of products, think the only stumbling block here (and I know it's a valid one) would be that the sheer volume of units we shift isn't that large, but then again if the club looking upwards the possibility of greater sales must surely be there.'"
This is a tough one to balance. On one hand, you want a deal that suits Salford; one that gives the club a fair amount of leeway. On the other, you don’t want to be saddled with a brand name that no-one has heard of. The former is something I’m more interested in as a fan today. But as a kid, I wanted Salford to be wearing the likes of Adidas, Nike, Puma, Reebok etc. — the (then) cool brands. And, as shallow as it sounds, I think this has an influence on some people.
I don’t quite get the advantage of the Kooga deal. I’m not aware of the specifics but from the bits and pieces I’ve heard there doesn’t seem to be many preferential factors over going down to the Adidas warehouse and setting up some kind of trade deal. As far as I’m concerned, a kit manufacturer is a shirt sponsor; supporters are walking billboards for them. So there needs to be some kind of benefit for the club: whether that’s a big payment of some money upfront or a significant advantage in terms of buying and manufacture, which may include a very low minimum order level or a wide profit margin in relation to RRP — so the club could either make a decent sum on each sale or squeeze the margins to bring the retail price down.
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| Quote ="Chico"I
I don’t quite get the advantage of the Kooga deal. I’m not aware of the specifics but from the bits and pieces I’ve heard there doesn’t seem to be many preferential factors over going down to the Adidas warehouse and setting up some kind of trade deal. '"
Salford Red All Over may be able give an insight on that?
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| Quote ="The Black Cat"Salford Red All Over may be able give an insight on that?'"
Hmmm tough one especially as I'm now somewhat "out of the loop" but I'll say this first and foremost I know Adidas (UK) couldn't give a xxxx about Rugby League, whether that is down to the tiny sales volume or the fact the head of sports marketing is a former Leicester Tigers captain.
Merchandise/replica has changed massively over the last few years, certainly where adidas are concerned they now go for a partnership kind of thing whereas in the past they paid big money to be "official club sponsor" these partnerships (for want of a better word) are basically where "the brand" becomes official kit supplier or in other words no sponsorship exchanges hands and the club basically becomes retailer for the wholesaler. makes commercial and economic sense. Adidas's first venture was Derby County but now there are loads throughout the divisions including off the top of my head Stoke Sunderland and Swansea in the premier League. Before anyone says Chelsea they don't count as they receive vast amounts of money to wear adidas Ala Real Madrid Bayern Munich Ajax Benfica International clubs Etc.
Just to point out in simple terms adidas's non interest in RL. Last year they dropped Liverpool FC as the return on there investment was no longer "acceptable" as a result LFC now wear an American brand (Warrior) probably down to the owners Fenway but no longer worthy of Adidas's sponsorship.
Adidas's most recent RL involment was Wigan some eight to ten years back. but even that was down to getting their name splashed across one of the stands at the then JJB. There current involment is in RU and is the highly publicised British and Irish Lions touring side a deal going back to at least S.A. 1997.
So it's safe to say I don't see them sending a couple of boxes from Trafford park to Barton via the far east.
In response to Gaz's post I guess the benefits of a Kooga/Kukri/ISC type deal are dependent on the sales volumes they expect as opposed to a sporting giants expectations. As for the trade deal it would become an "Account" a bit like an independant sports shop, the only down side of that is the sports shop orders from the available catalouge of seasonal manufactured goods and Salfords would be "bespoke" requiring design, marketing, account manager, supply, and all the associated logistical/shipping involved.
A non runner and maybe "Impossibe is [isome[/ithing"
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| Just to add it's not always about the £ bottom line as in footballing terms Liverpool FC consistently outsold Chelsea FC product wise by roughly three times, however Chelsea were returning more in exposure over the last few years by simply being more successful ie as winners, as proven as recently as last week with a global (ish) audience watching them lift the eufa cup.
Adidas will hope Bayern add to the fact they also sponsor the likes of the current European and World Cup winners, thats the kind of associations they like to mix it with, not to mention events like the Olympics and team GB, and worldwide famous individuals e.g. David Beckham.
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| Does anybody think an approach to a big fashionable sportwear brand like Nike would be a good move? I appreciate there may be far better kit deals out there but I'm sure it would help raise the clubs profile and make the club appear more attractive to potential young supporters? If you think about the new Red Devils branding for 2014 i'm sure the shirt would appeal to many Manchester United supporters, especially with the shirt being red and the same sportwear brand.
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| I hope we get rid of Kooga after the deal expires barring the special edition home shirt for the last year at The Willows their stuff has been pretty mundane, realistically we could hope for Puma as they have been quite active in RL and will catch the eye I agree with other posts about kit manufacturers if people see a known brand on our shirt it will attract their attention (especially the younger generation) might not put backsides on seats but can only be a good thing. Tbh I think if we do get a new deal it will be ISC as they seem to be monopolizing the league.
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| Canterbury could be worth a look, they do Sale's gear as well as England RU and they've got the Bulldogs, Warriors and Queensland in RL.
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www.blingcheese.com/image/code/6 ... l+logo.htm
I came across this above I think this is the type of look we should be going for not a cartoony type like we had in the early nighties. I'm sure someone with photoshop skills could take this and incorporate Salford Rlfc into it?
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www.blingcheese.com/image/code/6 ... l+logo.htm
I came across this above I think this is the type of look we should be going for not a cartoony type like we had in the early nighties. I'm sure someone with photoshop skills could take this and incorporate Salford Rlfc into it?
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| Sorry, that's awful.
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| Not that it's any of my business as I'm not a Salford fan, but I've always found the devil with the tash/goatee combo a bit weird!
I'm thinking you need some kind of badass looking beefcake of a devil personally (this is rugby after all).
Something like this dude:
Rather than this fella:
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| Quote ="TheButcher"Sorry, that's awful.'"
In your opinion yes? What would you go for? I can safely say it won't be the stickman devil or a big white S some of the old timers are asking for?
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| Quote ="RED LEAGUE"In your opinion yes? What would you go for? I can safely say it won't be the stickman devil or a big white S some of the old timers are asking for?'"
Don't really know, tbh.
I agree we shouldn't have any stickman/S logos. I have a feeling the Dr might go for something more American in flavour. More along the lines of -
Not saying these kind of things would be my choice, just highlighting the style of US branding with logos. I say this because youngsters are drawn to 'cool' looking art and it's probably a better option than a boring old traditional style.
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| Get down to Poundland, 2 pack for a quid.
Perfect stocking filler for the kids!!
[url=http://postimage.org/ [/url
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| Just to return to the bit about the trend towards simplification with one central theme and away from heraldry and mottos, Everton’s badge has been redesigned:
And here, allegedly, is an insight from their consultation going through all the elements on the old badge:
It’s not gone down well at all, prompting supporters to offer alternatives. The main gripe seems to be the eradication of the latin motto and wreaths:
As a result, the club have today apologised and are planning to amend the new design with more supporter input.
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| Quote ="Wellsy13"Not that it's any of my business as I'm not a Salford fan, but I've always found the devil with the tash/goatee combo a bit weird!
I'm thinking you need some kind of badass looking beefcake of a devil personally (this is rugby after all).
Something like this dude:
'"
Supposed to be a family game.Bring the kids and all that.That devil would scare the living crap out of most young uns who would never step foot inside a stadium again.
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| Quote ="Tigerade"The 3rd one is superb. What club logo is that? 1st one looks good as well. Definately the way to go.'"
Third one is Bradford (Ironic) Red Devils American Football from Great Falls. The first one is just a fan made logo for the same team.
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| Quote ="TheButcher"Third one is Bradford (Ironic) Red Devils American Football from Great Falls. The first one is just a fan made logo for the same team.'"
The 3rd Logo is Cardiff Devils Ice Hockey.
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| Quote ="andyreds22"The 3rd Logo is Cardiff Devils Ice Hockey.'"
I stand corrected.
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