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| Just seen this.
[urlhttps://yougov.co.uk/profiler#/Rugby_League/demographics[/url
Worryingly this tool will be used by marketers and whilst I'm not sure about the accuracy of their source data, they seem to be genuinely proud of pigeon-holing people
Love the flat-cap!
Here's the link if you want to research any demographic group.....
[urlhttps://yougov.co.uk/profiler#/[/url
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| No professional marketer is going to use that tool. Not if they want to stay in their job very long.
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| Quote ="Him"No professional marketer is going to use that tool. Not if they want to stay in their job very long.'"
You'd think, wouldn't you. Alas, YouGov seem to be doing OK and somebody is buying this particular brand of crap.
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| Under the 'lifestyle' section the favourite sport of 'Rugby League Fans' is apparently Rugby Union followed by boxing
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| Where have they got some of this stuff from?
Apparently the average RL fans favourite celebrities are Sid James and Kay Burley and they listen to Roberta Flack whilst eating Lancashire hot pot and Shanghai noodles. Also their favourite sport is Rugby Union (which also happens to be their niche interest). Wtf?
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| Apparantly a Hull FC fans favourite dish is Christmas pudding.
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| [url=https://yougov.co.uk/profiler#/Pigeons/demographicsCornish birds like Pigeons apparently...[/url and Blessed are the [url=https://yougov.co.uk/profiler#/Cheese_making/demographicsCHEESEMAKERS[/url
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Which is how we know it's as valid as Jean Capdouze & Kiwi Shane's claimed nationalities.
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Which is how we know it's as valid as Jean Capdouze & Kiwi Shane's claimed nationalities.
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| [url=https://yougov.co.uk/profiler#/London_Broncos/demographicsLONDON BRONCOS FANS[/url
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| Salford fans - younger thumping average RL Fans, no flat cap, more tight wing sadly but at least our favourite sport is RL!!
[urlhttps://yougov.co.uk/profiler#/Salford_City_Reds/demographics[/url
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| Quote ="RedUnderTheBed"Salford fans - younger thumping average RL Fans, no flat cap, more tight wing sadly but at least our favourite sport is RL!!
[urlhttps://yougov.co.uk/profiler#/Salford_City_Reds/demographics[/url'"
I looked at several clubs (Cas fans favourite singer is Brigitte Bardot apparently) and all of them had RL as their favourite sport, yet the favourite sport of an RL fan in general comes up as RU, shows you how useless that site is.
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| me thinks people are taking the pish when they fill in surveys lol!
Nice backfire on Gutters, you still think companies make milllion $ decisions based on their results?
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| Respect to whoever the guys are who have actually managed to find paid positions for doing nothing more than coming up with this sort of total bullcrap. It's like the guy on Countryfile(?) whose claimed job is to wander around the countryside and take occasional water temperature readings, and write them down. How the fsck do you find a job like that?
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| Can see how the RLF agreed the Stobart deal now
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| What it appears to be is they've taken the information YouGov members put on their profiles and compiled it into a database.
But most people don't fill in their profiles properly and stating your "interests" on it doesn't measure how much you actually care about that thing.
It's debateable whether people even fill in the surveys accurately never mind their own profiles.
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Player Coach | 254 | No Team Selected |
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Aug 2003 | 21 years | |
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| Quote ="JB Down Under"me thinks people are taking the pish when they fill in surveys lol!
Nice backfire on Gutters, you still think companies make milllion $ decisions based on their results?'"
How is it a backfire?
EDIT: Seriously...how is this a backfire? Are you saying I posted the link to this with the intention of somehow putting RL down? Are you off your rocker?
I posted it with my tongue firmly in my cheek......the flat cap on the "profile" was a bit of a give-away......or was it too subtle for you?
And yes, companies invest millions in campaigns after engaging yougov to deliver results......and that includes mosaic overlaying of databases against the stuff held by yougov...including the data they used to make this profiling tool. You are so typical of the anarchic RL fan that helps deliver profiles like these...if you don't understand something you point and laugh at it
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