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Assuming this is right, www.mediaspy.org/report/2011/04/ ... fl-rights/
we can assume that Ch9. Ch10 and Foxtel will all be bidding big for NRL rights. And that's not forgetting Ch7 who may well bid for some of the rugby league rights.
Logically, this means that the NRL will have a substantial increase in the tv deal, and therefore in the salary cap.
Good news in that it may mean a reduction in overseas players in SL, but we could also be losing far more of our best players as well.
As for SL tv negotiations, I'm reasonably upbeat. As a "product" (horrible phrase) the SL is terrific. I don't think ESPN will push the boat out to beat Sky but they may poke their toe in the water to keep Sky honest in the negotiations. We're never going to get the kind of deal that Union can achieve because of demographics, but I still anticipate an increase overall.
The product with the biggest problem is the CC because it garners quite low audiences and the BBC is stoney broke. We'll prob hear the usual RLFans guff about ITV, Ch4 and Ch5 being desperate to bid, but the reality is that the BBC only covers the CC because it's a public service. No commercial FTA broadcaster in the UK is going to touch it because it doesn't rate highly enough to be worth the effort. Possibly we need to start thinking outside the box about the CC. Does it need to change its format? But to what?
I'd also love to know what the broadcasters really say in the negotiations. Do they insist on a London side? Do they want a second French side? Do they care about a Welsh side? My instinct is yes to all three, but it's never spelled out. in truth, I suspect they don't care hugely either way because sadly the Greatest Game will always be a profitable little filler for the broadcasters compared to football. |
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Assuming this is right, www.mediaspy.org/report/2011/04/ ... fl-rights/
we can assume that Ch9. Ch10 and Foxtel will all be bidding big for NRL rights. And that's not forgetting Ch7 who may well bid for some of the rugby league rights.
Logically, this means that the NRL will have a substantial increase in the tv deal, and therefore in the salary cap.
Good news in that it may mean a reduction in overseas players in SL, but we could also be losing far more of our best players as well.
As for SL tv negotiations, I'm reasonably upbeat. As a "product" (horrible phrase) the SL is terrific. I don't think ESPN will push the boat out to beat Sky but they may poke their toe in the water to keep Sky honest in the negotiations. We're never going to get the kind of deal that Union can achieve because of demographics, but I still anticipate an increase overall.
The product with the biggest problem is the CC because it garners quite low audiences and the BBC is stoney broke. We'll prob hear the usual RLFans guff about ITV, Ch4 and Ch5 being desperate to bid, but the reality is that the BBC only covers the CC because it's a public service. No commercial FTA broadcaster in the UK is going to touch it because it doesn't rate highly enough to be worth the effort. Possibly we need to start thinking outside the box about the CC. Does it need to change its format? But to what?
I'd also love to know what the broadcasters really say in the negotiations. Do they insist on a London side? Do they want a second French side? Do they care about a Welsh side? My instinct is yes to all three, but it's never spelled out. in truth, I suspect they don't care hugely either way because sadly the Greatest Game will always be a profitable little filler for the broadcasters compared to football. | |
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Unfortunately we don't have the same calibre of person involved over here. It's more a case of Sky saying, "Here is your deal, no one else has bid..." and the RFL saying, "Okay, thank you".
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Well, I think the agreements involving the Sponsor may indeed see a larger package for RL in this country. I would think a second deal involving ESPN could be in the offing, but I would like to see SL remain on one channel. The Challenge Cup is a big one. Groups leave to many dead-rubber games.
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The best thing for the game is for the Beeb to lose the highlights package, I'd be willing to take less money from ITV/Channel 4 if they guarentee to show it at a reasonable time to the whole country. Short term pain for long term gain and all that
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| Quote ="richie166"The best thing for the game is for the Beeb to lose the highlights package, I'd be willing to take less money from ITV/Channel 4 if they guarentee to show it at a reasonable time to the whole country. Short term pain for long term gain and all that'"
I'm afraid that the naivety that RLFans tend to come out with. The BBC currently pay precisely zero for the highlights rights (apart from the play-offs). ITV, 4 + 5 have been offered the highlights since 1999, but simply aren't interested. If the SLS (which is admittedly a very poor effort in recent years) had ever gained an audience, the BBC would have given it a decent slot by now. I'm sure the makers of the show would argue that it's impossible to get an audience without a reliable slot, but I suspect that's a self serving argument. In reality, though many RL fans can't afford Sky, there are plenty who can. As such they don't really care about highlights on FTA. Without them, the audience share for the FTA highlights aren't enough to make the broadcasters care.
The only slight caveat I'd make, is that if the BBC lose out on EPL rights (highly unlikely because they're throwing everything they have left at it), BBC Sport would have some spare cash to spend. My understanding is that the BBC is willing to give up 6N to ITV in order to fund a competitive bid to preserve MotD. ITV want 6N because it attracts a wealthier punter and therefore advertiser. ITV would take EPL highlights if they can get them without paying through the nose like they did when they last had the rights, but they won't make that mistake again. |
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Moving the SLS about so frequently will obviously have a detrimental by shifting it, almost constantly. But I guess it reflects the BBCs attitude to the game.
I'm surprised the likes of ITV haven't picked up a highlights as outside ITV's primary channel, it don't recall them having a regular ratings winner.
There must be plenty of RL fans who can afford Sky, seeing as SL is second only to football for viewing figures.
The fundamental issue underlining all this, is the sport here doesn't compare in popularity in this country.
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I think the way forward for English RL TV rights is to split it into 2; say the "main" package which is Friday & Saturday SL and a second package which is the Thursday Championship game and a Sunday afternoon Super League game.
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| Quote ="Gaslight"I think the way forward for English RL TV rights is to split it into 2; say the "main" package which is Friday & Saturday SL and a second package which is the Thursday Championship game and a Sunday afternoon Super League game.'"
But then Sky would lose exclusivity rights, which they long for. |
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| Quote ="Conorgiantsfan"But then Sky would lose exclusivity rights, which they long for.'"
If they want exclusivity they can pony up for the extra package then  |
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| Quote ="Gaslight"If they want exclusivity they can pony up for the extra package then
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Why aren't you running RL? |
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| Quote Moving the SLS about so frequently will obviously have a detrimental by shifting it, almost constantly. But I guess it reflects the BBCs attitude to the game. '"
It is treated better by the BBC than any other sport with the exception of football.
Quote
I'm surprised the likes of ITV haven't picked up a highlights as outside ITV's primary channel, it don't recall them having a regular ratings winner.
'"
Does well out of celebrity Juice and This Is Essex with ITV 3 doing regularly well with reruns of crime thrillers. Not sure what they would get from showing a RL highlights program other than filling their schedule.
Quote
There must be plenty of RL fans who can afford Sky, seeing as SL is second only to football for viewing figures.
'"
Is this actually true ? If it is based on weekly viewing figures of individual games not once this season has RL been the second ranked sport. In terms of aggregate viewing figures it is certainly behind more sports than football. |
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| Quote ="Thoth"It is treated better by the BBC than any other sport with the exception of football.
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I would suggest that most people would thoroughly disagree with that statement!
At best it is treat with lip service!!!
If they did treat RL with respect then the SL show ( only 30-45 minutes long) would be shown nationally at the same time as the "north".
That fact alone should show the "thinking" of the beeb. |
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$5.5mill (3.5mill GBP) salary cap and two new teams means 2013 the overseas well dries up for SL.
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| Quote ="getdownmonkeyman"Moving the SLS about so frequently will obviously have a detrimental by shifting it, almost constantly. But I guess it reflects the BBCs attitude to the game.
I'm surprised the likes of ITV haven't picked up a highlights as outside ITV's primary channel, it don't recall them having a regular ratings winner.
There must be plenty of RL fans who can afford Sky, seeing as SL is second only to football for viewing figures.
The fundamental issue underlining all this, is the sport here doesn't compare in popularity in this country.'"
About 4 years ago the "World" club chalange pulled in 160k viewers, two weeks later 2.5 million watched the first round of the CC on BBC. Snooker has more viewers than SL. |
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| Quote ="Thoth"It is treated better by the BBC than any other sport with the exception of football.
Does well out of celebrity Juice and This Is Essex with ITV 3 doing regularly well with reruns of crime thrillers. Not sure what they would get from showing a RL highlights program other than filling their schedule.
Is this actually true ? If it is based on weekly viewing figures of individual games not once this season has RL been the second ranked sport. In terms of aggregate viewing figures it is certainly behind more sports than football.'"
I think you may be in the minority of one on that point.
ITV2 has two regular programmes, I am sure there could be scope for an additional regular programme. As for what it would bring, regular viewers with a known demographic.
I am going off the comments made by the RFL. |
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| Quote ="Saddened!"Unfortunately we don't have the same calibre of person involved over here. It's more a case of Sky saying, "Here is your deal, no one else has bid..." and the RFL saying, "Okay, thank you".'"
Yes that's pretty much how it will probably go. Three weeks ago Sky renewed their broadcast deal for the Football League and because there were no other bidders they reduced the money on offer by 25% (from £264m to £195m) and also demanded an extra 33% of output (from 75 games per season to 100). I would not be at all surprised if the same happens with our deal. |
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| Quote ="Derwent"Yes that's pretty much how it will probably go. Three weeks ago Sky renewed their broadcast deal for the Football League and because there were no other bidders they reduced the money on offer by 25% (from £264m to £195m) and also demanded an extra 33% of output (from 75 games per season to 100). I would not be at all surprised if the same happens with our deal.'"
Ah the infamous M&S business model  |
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| Quote ="Leaguefan"Ah the infamous M&S business model
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Yep, but its a buyer's market so what can you do ? The trouble is we need them more than they need us. Short & curlies. |
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| Quote ="Derwent"Yep, but its a buyer's market so what can you do ? The trouble is we need them more than they need us. Short & curlies.'"
True and because of this I reckon we will receive less money than the current deal.
It's a pity that we can't market the game properly and other backers may come into the bidding rights. |
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Its amazing how people with absolutely no media/financial knowledge,have all the financial solutions.
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Quote ="Thoth"
Is this actually true ? If it is based on weekly viewing figures of individual games not once this season has RL been the second ranked sport. In terms of aggregate viewing figures it is certainly behind more sports than football.'"
Go to www.barb.co.uk
On weekly viewing top 10 for Sky Sports. On numerous occasions live Super league is the 2nd ranked sport. Usually behind 6 or so football matches/shows. Mar 22- 28 is an example of this. Same for week before. |
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Quote ="Thoth"
Is this actually true ? If it is based on weekly viewing figures of individual games not once this season has RL been the second ranked sport. In terms of aggregate viewing figures it is certainly behind more sports than football.'"
Go to www.barb.co.uk
On weekly viewing top 10 for Sky Sports. On numerous occasions live Super league is the 2nd ranked sport. Usually behind 6 or so football matches/shows. Mar 22- 28 is an example of this. Same for week before. | |
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We must be prepared to let them walk, who needs who more?
This is where the split in the game exposes our weakness in negotiation, Sky losing 50,000 subscribers overnight would make them think.
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Quote ="dixie"Go to www.barb.co.uk
On weekly viewing top 10 for Sky Sports. On numerous occasions live Super league is the 2nd ranked sport. Usually behind 6 or so football matches/shows. Mar 22- 28 is an example of this. Same for week before.'"
I’m all for talking up our sport but I don’t know where you get this from
Looking at Sky Sports 1, 2, 3 & 4 figures for the 21st to 27th of March, the following are the top viewed programmes with 000’s of viewers listed
From what I can see, we rank behind football, cricket world cup, darts, WWE wrestling and (very worrying) Super Rugby Union (that may have been the match played at Wembley though)
WALES V ENGLAND-LIVE (SAT 1400) 1434
LIVE ICC CRICKET WORLD CUP-SLVENG (SAT 0830) 569
LIVE ICC CRICKET WORLD CUP-AUSVIND (THU 0830) 326
HUDDERSFIELD V NOTTS COUNTY-LIVE (SUN 1555) 273
REP OF IRELAND V MACEDONIA-LIVE (SAT 1915) 258
LIVE PREMIER LEAGUE DARTS (THU 1900) 248
M K DONS V PETERBOROUGH-LIVE (MON 1930) 244
LIVE ICC CRICKET WORLD CUP-NZVSA (FRI 0800) 214
BULGARIA V SWITZERLAND-LIVE (SAT 1749) 209
SERBIA V NORTHERN IRELAND-LIVE (FRI 1900) 194
GOALS ON SUNDAY (SUN 1100) 186
LIVE SUPER RUGBY UNION (SUN 1555) 149
WWE LATE NIGHT RAW - LIVE (MON 2500) 146
WWE LATE NIGHT SMACKDOWN (FRI 2200) 133
LIVE SUPER LEAGUE (FRI 1930) 125
LIVE SUPER LEAGUE (SAT 1730) 120 |
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Quote ="dixie"Go to www.barb.co.uk
On weekly viewing top 10 for Sky Sports. On numerous occasions live Super league is the 2nd ranked sport. Usually behind 6 or so football matches/shows. Mar 22- 28 is an example of this. Same for week before.'"
I’m all for talking up our sport but I don’t know where you get this from
Looking at Sky Sports 1, 2, 3 & 4 figures for the 21st to 27th of March, the following are the top viewed programmes with 000’s of viewers listed
From what I can see, we rank behind football, cricket world cup, darts, WWE wrestling and (very worrying) Super Rugby Union (that may have been the match played at Wembley though)
WALES V ENGLAND-LIVE (SAT 1400) 1434
LIVE ICC CRICKET WORLD CUP-SLVENG (SAT 0830) 569
LIVE ICC CRICKET WORLD CUP-AUSVIND (THU 0830) 326
HUDDERSFIELD V NOTTS COUNTY-LIVE (SUN 1555) 273
REP OF IRELAND V MACEDONIA-LIVE (SAT 1915) 258
LIVE PREMIER LEAGUE DARTS (THU 1900) 248
M K DONS V PETERBOROUGH-LIVE (MON 1930) 244
LIVE ICC CRICKET WORLD CUP-NZVSA (FRI 0800) 214
BULGARIA V SWITZERLAND-LIVE (SAT 1749) 209
SERBIA V NORTHERN IRELAND-LIVE (FRI 1900) 194
GOALS ON SUNDAY (SUN 1100) 186
LIVE SUPER RUGBY UNION (SUN 1555) 149
WWE LATE NIGHT RAW - LIVE (MON 2500) 146
WWE LATE NIGHT SMACKDOWN (FRI 2200) 133
LIVE SUPER LEAGUE (FRI 1930) 125
LIVE SUPER LEAGUE (SAT 1730) 120 | |
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| Quote ="Speccy"Its amazing how people with absolutely no media/financial knowledge,have all the financial solutions.'"
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