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| Having a marketable moniker is a tool with which to sell the club and it's merchandise. No one could surely argue that Bradford didn't benefit from dropping "Northern".
I suspect Leeds becoming "Rhinos" was partly a consequence of a rather tepid interest in rebranding at all. Then you have Halifax who seemed to miss the point altogether by using blue sox which really limited their ability to produce merchandise or even just to grab the attention of kids in local schools. Wasn't it the jolly fat chap who masterminded that error? It can't have helped capture the hearts and minds of people in Shelf etc against aggressive Bradford marketing.
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| They should have gone with Bombers instead.
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| I don’t see people complain about Australia and New Zealand constantly being called Kangaroos and Kiwis. They’re probably referred to and recognised by these names as much if not more than Leeds are by Rhinos regardless of it being a nickname over an official name. People yearn for the reintroduction of “Lions Tours” and day the Lions bane and brand is great yet a SL club shouldn’t have an animal name.
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| Hull F.C. were the sharks for a while which was embarrassing as they launched it with a dogfish borrowed from Scarborough sea life centre I think ,but in Hull Hull city are known as City Hull FC are known as Hull and Hull KR are known as Rovers
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| Some clubs have had nicknames/monikers etc for over a century. Hull KR for example. I don’t think any Hull KR fan could argue they haven’t benefitted from being called Rovers. You have some in football too. Wolves, Blackburn, Wycombe. Even the term United is a moniker. It’s just not animal related.
My view is if it works for your club like Leeds, Bradford, Cas etc then great. If it doesn’t then I’d say you should do like Wakefield and return to traditional name.
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| Quote ="fun time frankie"Hull F.C. were the sharks for a while which was embarrassing as they launched it with a dogfish borrowed from Scarborough sea life centre I think ,but in Hull Hull city are known as City Hull FC are known as Hull and Hull KR are known as Rovers'"
Well technically a Dogfish is a Shark.
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| Quote ="Bullseye"They should have gone with Bombers instead.'"
That was the plan,but somebody persuaded them that people would associate that name with the IRA (terrorist bombers) not the Halifax Bomber. Mussed opertunity
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| Quote ="Exiled down south"Did the Roosters exists in the 70's or were they an area of Sydney ie Easts?'"
I believe they were known as Eastern Suburbs until the 90's. Roosters was adopted in the 90's. However some clubs already had animals as their emblem i.e Eastern Suburbs was a rooster. Balmains a tiger etc.
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| Quote ="fun time frankie"Hull F.C. were the sharks for a while which was embarrassing as they launched it with a dogfish borrowed from Scarborough sea life centre I think ,but in Hull Hull city are known as City Hull FC are known as Hull and Hull KR are known as Rovers'"
I was going to say that myself after reading the comment about confusing Leeds with Leeds United. If you say you went to watch Hull, everyone in the city knows that you are referring to FC. And you guys had a very distinctive name to begin with, so had no need for a nickname.
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| Quote ="rollin thunder"Well technically a Dogfish is a Shark.'"
It would have been quite difficult to borrow a great white.
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| Quote ="bramleyrhino"Leeds currently have parents [url=https://www.therhinos.co.uk/fanzone/ronnie-the-rhino/throwing £110 a time[/url at the club to have Ronnie the Rhino appear at their kid's birthday party and £160 for their kids to run out with Ronnie on game day (and those packages are sold out). For the people that the "Rhino" moniker is really targeted at, it's anything but an embarrasing waste of time.'"
Pays the mascot's salary, I suppose, and I understand the thinking. However, marketing to this age group means little if they can't be retained. I was always less than convinced by the claim of some Hudds fans that playing Sunday afternoons was great in that regard. Yes, they might have attracted, say, 300 young kids that otherwise wouldn't have gone but how many of those translate into paying spectators a decade down the line? Whereas the Friday night clubs appealed, I felt, more to an older audience (often with a shandy or two inside them) that appreciated a slightly edgier experience - and offered a more immediate return in financial terms (yes, yes, yes, they could/can be a total pain in the ). Not ideal, I concede, but dumbing the whole thing down to infantile levels does run the risk that the kids attracted in that way simply outgrow that experience.
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| Although I'm happy that Wakefield have gone back to Trinity I absolutely disagree that the names are a waste of time.
The very fact that Rhinos, even if there are none in Leeds, is such a powerful brand proves its case.
If you pick a good one and actually market it correctly it can be invaluable.
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| I prefer the Broncos to Harlequins that's for sure. Broncos isn't a bad name. When they re branded post Harlequins it was put out to the fans what they wanted the club to be called. I suspect it was influenced by the owner as his number plate is L13 RFC!
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| As a Leeds fan I think the Rhinos (or at least I did when it first case in) was a bit rubbish, however...
The suggestion they should get rid now after 20 odd years of doing a very good job at building brand equity up is utterly ridiculous. Both the Rhinos and Bradford Bulls showed how to market these 'monikers' correctly.
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| Quote ="christopher"As a Leeds fan I think the Rhinos (or at least I did when it first case in) was a bit rubbish, however...
The suggestion they should get rid now after 20 odd years of doing a very good job at building brand equity up is utterly ridiculous. Both the Rhinos and Bradford Bulls showed how to market these 'monikers' correctly.'"
You are right to say that The Bulls (and Rhinos) got the marketing right and unfortunately that's what its all about these days.
We have Meerkats advertising insurance and clowns advertising burgers etc, etc.
The long and short of it is that some were done well and have gone on to be excellent brands, whilst others have been awful.
I'm certainly happier without the "wildcat" name being included at Trinity.
The mascott is great but the name was truly cringeworthy, just as Blue Sox, Sharks (Hull), Giants and others are/were.
I'm probably a little old fashioned but, proper clubs, with proper names seems right. We're talking about Rugby League clubs here, not under 7's dance troupes.
Personal opinion but, the modern world is far too bothered about style over substance and while we're at it, I'd much rather see some junior rugby on the pitch at half time than a bunch of dancers. Progress eh.
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| Agree with the original post, glad my club has never bothered with silly animal names. Perhaps it works for some clubs but I'm sure if a poll of fans were done the majority would be in favour of going back to traditional names.
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| Quote ="EastHullUTR"Agree with the original post, glad my club has never bothered with silly animal names. Perhaps it works for some clubs but I'm sure if a poll of fans were done the majority would be in favour of going back to traditional names.'"
As we have seen in recent years letting people decide by polls /democracy does not work, somethings are better left to people who no more about how to run the game/clubs. pretty sure if there was a national poll to bring back hanging, it would win, but does not make it the right thing to do does it. After all the Naziz were elected, people buy Coldplay and Justin Bieber records. and 90% of northern people don't like change.
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| Quote ="EastHullUTR"Agree with the original post, glad my club has never bothered with silly animal names. Perhaps it works for some clubs but I'm sure if a poll of fans were done the majority would be in favour of going back to traditional names.'"
Would it? It would if you only polled people of a certain age. How many people under 30 do you really think would be bothered?
Do you mind your club being nicknamed The Robins? What’s the big difference between having an animal nickname and just having it in your full name?
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| I think the animal name is neither here nor there. Its how you market your club. Bulls and Rhino's did it fantastically with their "monikers"
Some clubs have done fantastic without.
To use Wakey as an example. Wildcats was a disaster. Not only the name (which as others have said seemed like a cheerleader squad name) but also they tried pleasing everyone by keeping Trinity. So they never really committed to it. The Bulls brand would never have worked if we were Bradford Northern Bulls.
I like how they've branded around just Trinity now. The logo and branding etc is very slick and cool. But equally it could have been a disaster if they made it too traditional and looking old fashioned.
The monikers don't make the sport look bad. It's a tool that can be used to create a brand. Equally you can create a brand without the monikers. The problem has been recently, the clubs and the sport have been utterly hopeless and marketing their brands. Hence why attendances are falling.
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| Quote ="rollin thunder"As we have seen in recent years letting people decide by polls /democracy does not work, somethings are better left to people who no more about how to run the game/clubs. pretty sure if there was a national poll to bring back hanging, it would win, but does not make it the right thing to do does it. After all the Naziz were elected, people buy Coldplay and Justin Bieber records. and 90% of northern people don't like change.'"
Many clubs do/have done surveys to fans so it'd simply be to gauge public opinion during the process of rebranding. Hope this helps
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| Quote ="Bull Mania"I think the animal name is neither here nor there. Its how you market your club. Bulls and Rhino's did it fantastically with their "monikers"
Some clubs have done fantastic without.
To use Wakey as an example. Wildcats was a disaster. Not only the name (which as others have said seemed like a cheerleader squad name) but also they tried pleasing everyone by keeping Trinity. So they never really committed to it. The Bulls brand would never have worked if we were Bradford Northern Bulls.
I like how they've branded around just Trinity now. The logo and branding etc is very slick and cool. But equally it could have been a disaster if they made it too traditional and looking old fashioned.
The monikers don't make the sport look bad. It's a tool that can be used to create a brand. Equally you can create a brand without the monikers. The problem has been recently, the clubs and the sport have been utterly hopeless and marketing their brands. Hence why attendances are falling.'"
I always though Wakefield should have stuck to trinity or ditched it full stop, like you say its half d. i actually thought Wakefield Tridents had a ring to it.
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| Quote ="Mr. Zucchini Head"I was going to say that myself after reading the comment about confusing Leeds with Leeds United. If you say you went to watch Hull, everyone in the city knows that you are referring to FC. And you guys had a very distinctive name to begin with, so had no need for a nickname.'"
Interesting that each clubs personal situation can differ. In your city the owner tried to change the name of the football club to Hull Tigers.
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| Quote ="ThePrinter"Would it? It would if you only polled people of a certain age. How many people under 30 do you really think would be bothered?
Do you mind your club being nicknamed The Robins? What’s the big difference between having an animal nickname and just having it in your full name?'"
Difference is 'the robins' is Rovers' traditional nickname, whereas names such as 'bulldogs' and 'wolves' aren't traditional just extremely tacky
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| Quote ="EastHullUTR"Difference is 'the robins' is Rovers' traditional nickname, whereas names such as 'bulldogs' and 'wolves' aren't traditional just extremely tacky'"
Yes and as years and decades pass then the likes of Rhinos and Bulls will be viewed as their respective clubs traditional names as you get more and more fans who will have only ever know their clubs to be called be those names.
So it’s fine to be referred to by an animal name as long as it’s been their for as long as you can remember? Bit a poor reason. The argument against these names is starting to sound very much “back in the day, when I was a lad” stuck in the past, which isn’t really a good strong argument for getting rid of them.
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| Quote ="ThePrinter"Yes and as years and decades pass then the likes of Rhinos and Bulls will be viewed as their respective clubs traditional names as you get more and more fans who will have only ever know their clubs to be called be those names.
So it’s fine to be referred to by an animal name as long as it’s been their for as long as you can remember? Bit a poor reason. The argument against these names is starting to sound very much “back in the day, when I was a lad” stuck in the past, which isn’t really a good strong argument for getting rid of them.'"
Indeed.
I always enjoyed a pit brass band playing on dark winter days at half time but the world has moved on.
The name is pretty irrelevant apart from being easy to say. It's how it is presented whether on a badge or in a chant by supporters.
The reason HKR and Wakefield found it awkward was that they already had a nickname.
Trinity on its own wasn't enough to make it good. Needed a good badge and good kit to put it on so people are proud to wear it.
The Wildcat name did its job but it was always a bit confusing with the full name.
It was always Trinity to me.
I've watched Leeds and Bradford for a long time before the names came in and I remember some resistance from the 'Northern' fans but they soon got behind it and you don't think of them as anything else now. Can you imagine trying to market Northern now?
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