It's well written in that It puts things into perspective by highlighting the sheer challenge facing anyone who steps up to revolutionise rugby league, a worldwide team sport which exists not only on the big stage but at grass roots level, and how Hearn's strength lies in marketing events where an already high profile individual is the big draw. Hell, I think I could sell out an Anthony Joshua fight!
If I just wanted fantasist promotional ideas then I'd visit this forum.
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