IIRC about 90% of the 'content' was old matches (80s 90s etc, not the last week), and mostly meaningless mid-season fixtures at that. The problem with showing that sort of thing is that even the most fanatical supporter won't tend to hang around and watch a game between two clubs they don't care about from years ago. Even AFL fans I know said they rarely watched anything except for the current games. And how many people would want to watch games from last week, or two weeks ago?

If you expand programming to include all the week's AFL fixtures, you've still got a heck of a lot of dead airtime to fill, unless you repeat games constantly.

Without returning this forum to its past era's.......it really isn't a RL story....just an AFL baiting opportunity....


Not that I disagree with you, but I think the guys at News Ltd have thought about htis long and hard......Uncle Rupert is not one to usually toss good money after bad......

Foxtel won't be taking any financial risk at all on this channel. What's the extra cost to them compared to showing documentaries on pandas? A few presenters. If ratings don't hold up they'll can it. Again.

It's not about ratings par se, it is about marketing so that they can increase their currently low subscriptions in Vic, WA and SA.

The pay TV take up in Vic is only 8% behind NSW. Some people rave about how much NSW and Qld subscribe compared to the other states, but 8% is nothing. Another afl myth busted.

I think I read something a few years ago saying the fox afl channel was losing 25 million a year or something, so what does fox do? Give them another channel and a bag full of money to go with it