building on the idea of operating things centrally, how about we do the same with websites?

99% of football league clubs' (if not all of them) websites are run by 'premium tv'. This arrangement means top quality website with premium content, a collective market, encompassing millions of visitors, to attract advertisers whilst still granting some autonomy to the individual clubs.

A great idea, but what happens when one or two clubs decide they can get a better return from a major sportswear player?

Catalans?

Don't know if theirs is a off the shelf shirt, but that's what Widnes did last year.

Generally the really big companies don't want to know. After all Premier League teams sell a vast amount more than say, Celtic (sorry crusaders).

Yep, and at £77 a throw they won't last long !!!!

Simple they either sign up and stay or they find somewhere else to play