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www.bbc.co.uk/sport/0/rugby-league/23782002
Brian Barwick: RFL chairman eyes stable Super League
Rugby Football League chairman Brian Barwick hopes the sport's proposed restructuring will be long lasting.
Super League is set to be reduced from 14 teams to 12 from the 2015 season.
He told BBC London: "The Super League clubs have really embraced the desire to not change for change's sake but to change to give the game a future.
"If we're to change the structure then let's change it for all the right reasons and then let's settle down and watch the sport for years to come."
Following a "a robust and frank debate" at their annual general meeting in Bradford in July, Super League clubs agreed to changes in the competition at the end of next season.
The clubs have asked the governing body to look at two options. One involves a 12-team Super League running alongside a 12-team Championship that would split after 23 rounds into three groups of eight; the other is for two divisions of 12 with promotion and relegation.
The RFL has yet to announce any definitive outcome and Barwick admits that discussions are "ongoing".
"I think the sport should have great pride in the fact it is an innovative sport," he said. "My position is I will support the change.
"I will support the executive, making sure that there is a positive change and equally I think that's the last change for a while."
Barwick, who has previously served as chief executive at the Football Association and held senior posts at the BBC and ITV, was appointed as RFL chairman in January.
He says he is determined to help the sport progress during his tenure.
"I really decided from the off that I was going to give this a real go," Barwick said.
"I want to be the chairman of the RFL for a fair old time and I can help.
"I genuinely can help just because of the things I've done in my own past, mistakes I've made and successes I've had.
"I think people see me for what I am trying to be - which is not an expert but a guy who has got a lot of experience at the front line of some organisations across sport and media.
"Those are transferable skills and hopefully, in due course, will be very successful in helping the sport to go forwards."
Barwick is wary the RFL needs to increase their commercial income, grow its fanbase and improve coverage of the sport in the media.
"Off the pitch the sport needs to continue to work hard in commercial areas, we need to look after the supporters who come and find some more," he said.
"It's in a decent shape but like every sport, it could do with more money, more supporters and more exposure. That is not different to any sport I have been around.
"Those are the key issues and they are all potentially doable."
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www.bbc.co.uk/sport/0/rugby-league/23782002
Brian Barwick: RFL chairman eyes stable Super League
Rugby Football League chairman Brian Barwick hopes the sport's proposed restructuring will be long lasting.
Super League is set to be reduced from 14 teams to 12 from the 2015 season.
He told BBC London: "The Super League clubs have really embraced the desire to not change for change's sake but to change to give the game a future.
"If we're to change the structure then let's change it for all the right reasons and then let's settle down and watch the sport for years to come."
Following a "a robust and frank debate" at their annual general meeting in Bradford in July, Super League clubs agreed to changes in the competition at the end of next season.
The clubs have asked the governing body to look at two options. One involves a 12-team Super League running alongside a 12-team Championship that would split after 23 rounds into three groups of eight; the other is for two divisions of 12 with promotion and relegation.
The RFL has yet to announce any definitive outcome and Barwick admits that discussions are "ongoing".
"I think the sport should have great pride in the fact it is an innovative sport," he said. "My position is I will support the change.
"I will support the executive, making sure that there is a positive change and equally I think that's the last change for a while."
Barwick, who has previously served as chief executive at the Football Association and held senior posts at the BBC and ITV, was appointed as RFL chairman in January.
He says he is determined to help the sport progress during his tenure.
"I really decided from the off that I was going to give this a real go," Barwick said.
"I want to be the chairman of the RFL for a fair old time and I can help.
"I genuinely can help just because of the things I've done in my own past, mistakes I've made and successes I've had.
"I think people see me for what I am trying to be - which is not an expert but a guy who has got a lot of experience at the front line of some organisations across sport and media.
"Those are transferable skills and hopefully, in due course, will be very successful in helping the sport to go forwards."
Barwick is wary the RFL needs to increase their commercial income, grow its fanbase and improve coverage of the sport in the media.
"Off the pitch the sport needs to continue to work hard in commercial areas, we need to look after the supporters who come and find some more," he said.
"It's in a decent shape but like every sport, it could do with more money, more supporters and more exposure. That is not different to any sport I have been around.
"Those are the key issues and they are all potentially doable."
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Brian sounds like a grounded guy. He will need to be judged on his action and their results but you feel confident that he will have a positive impact on our sport.
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They need to bring back our USP, the shoulder charge is part of our game, bring it back. Protect the head but don't break the sport.
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I still find it hard to believe that we accepted no money over a good offer from Betfred for Super League sponsorship, he must shake his head in disbelief. It caused unbelievable problems that just shouldn't exist in a sport so popular on Sky.
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I read somewhere that the viewing figures are pretty impressive, as in the the most watched domestic league barr footy. Unsure if it is true or not. I think we need to renegotiate the sky deal asap or when its next up. Also we could take a better deal even if its away from sky,however that is a risk in itself remember ITV digital and setanta (sp) sports. I personally would stick with sky as its a safe bet but money wise we need a heavy investment. I guess the viewing figures would determine the deal.
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| Quote ="theblondebomber"I read somewhere that the viewing figures are pretty impressive, as in the the most watched domestic league barr footy. Unsure if it is true or not. I think we need to renegotiate the sky deal asap or when its next up. Also we could take a better deal even if its away from sky,however that is a risk in itself remember ITV digital and setanta (sp) sports. I personally would stick with sky as its a safe bet but money wise we need a heavy investment. I guess the viewing figures would determine the deal.'"
The next round of tv negotiations will be absolutely crucial. The presence of BT sport could put the RFL in the best negotiating position they've been in for living memory.
I can't remember the exact figures, but BT recently signed the RU premiership for approx £40m per season. The current sky deal for SL is something like £50m over three seasons, despite SL consistently outperforming domestic RU in TV ratings. Clearly SL has been grossly undervalued. We should be looking to double our TV income next time round (2015), and if we can spark a bidding contest between BT and Sky we might just be able to. |
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If SKY lost RL, it's going to hit their advertising budget.
Footy, RU and RL off sky. Leave sky with half of the footy fixtures and cricket.
Not sure how many buy Sky Sports for RL alone, but I do and cancel it every October.
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| Quote ="Dux"I can't remember the exact figures, but BT recently signed the RU premiership for approx £40m per season. The current sky deal for SL is something like £50m over three seasons, despite SL consistently outperforming domestic RU in TV ratings. Clearly SL has been grossly undervalued. We should be looking to double our TV income next time round (2015), and if we can spark a bidding contest between BT and Sky we might just be able to.'"
The reason they pay so much for RU could be something to do with the perceived audience that the sport brings, so sponsorship is more lucrative maybe? So viewing figures may not hold as much weight as you think?
I'm assuming above btw.
When does the TV deal run out? Is it 2015? If so, that puts us in a good position with the new restructuring. We need to negotiate well and BT Sport's presence will put us in a good position. Hopefully Barwick is a strong negotiator.
It would be great if they got the challenge cup (along win the BBC of course), but I don't think that would be attractive to them as a broadcaster. It could do wonders for the comp if they got hold of it. |
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| Quote ="bewareshadows"If SKY lost RL, it's going to hit their advertising budget.
Footy, RU and RL off sky. Leave sky with half of the footy fixtures and cricket.
Not sure how many buy Sky Sports for RL alone, but I do and cancel it every October.'"
Me too , if sky lost RL I would be ditching my sky sports sub pronto, In fact I'd be tempted to ditch the lot and go with a cheaper option |
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| Quote ="Albion"The reason they pay so much for RU could be something to do with the perceived audience that the sport brings, so sponsorship is more lucrative maybe? So viewing figures may not hold as much weight as you think?'"
correct.
1000 viewers in the AB social demographic, are worth more than 10,000 advertisers in the C2DE demographics. Think Audi, Mercedes, Omega and Hilton advertising associated with Rugby Union, compared to Wonga, John Smiths and the Daily Star for RL. |
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| Quote ="Albion" Hopefully Barwick is a strong negotiator.'"
It won't be, and shouldn't be, Barwick's job to deal with stuff like that. The role of Chairman is to set the strategy for the business, the role of the Chief Executive is to implement the strategy. Barwick (and the Board) will say "we need more revenue from TV rights to implement XYZ developments", Nigel Wood will actually have to go away and put that all into practice. |
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| Quote ="EHW"It won't be, and shouldn't be, Barwick's job to deal with stuff like that. The role of Chairman is to set the strategy for the business, the role of the Chief Executive is to implement the strategy. Barwick (and the Board) will say "we need more revenue from TV rights to implement XYZ developments", Nigel Wood will actually have to go away and put that all into practice.'"
Fair enough. |
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| Quote ="EHW"It won't be, and shouldn't be, Barwick's job to deal with stuff like that. The role of Chairman is to set the strategy for the business, the role of the Chief Executive is to implement the strategy. Barwick (and the Board) will say "we need more revenue from TV rights to implement XYZ developments", Nigel Wood will actually have to go away and put that all into practice.'"
And thats where it all falls down , I wouldn't trust Mr Creosote to run a bath never mind the RFL. The first thing Barwick should do is find a decent CEO with a decent track record. |
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What concerns me with Barwick is that every time he is interviewed, he takes the opportunity to tell everyone how connected he is and how he is going to exploit all his contacts to increase the profile if the sport, improve media reporting, bring more money in and generally have a massive impact on RL.
He's going to do this all on 2 days a month part time work.
And we still have no main SL sponsor.
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liking the views so far. Interesting the RU deal is worth 50mill. I think SKY have been pulling our pants down long enough now. They will now the quality of the league is dependent on the money they give. Poor league poor viewing, amazing league amazing viewing figures and companies would pay more for air time.
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| Quote ="EHW"correct.
1000 viewers in the AB social demographic, are worth more than 10,000 advertisers in the C2DE demographics. Think Audi, Mercedes, Omega and Hilton advertising associated with Rugby Union, compared to Wonga, John Smiths and the Daily Star for RL.'"
I think that argument was well and truly shot down by our own Martyn Sadler a couple of seasons ago. |
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| Quote ="EHW"correct.
1000 viewers in the AB social demographic, are worth more than 10,000 advertisers in the C2DE demographics. Think Audi, Mercedes, Omega and Hilton advertising associated with Rugby Union, compared to Wonga, John Smiths and the Daily Star for RL.'"
I don't think those numbers remotely stack up.
The Sun probably makes more in advertising revenue for those C2DE people than the Telegraph does with its AB readers.
It depends on the readership numbers (i.e. viewers) and what exactly you want to sell. Two entirely different propositions. |
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I'm not having that RU viewers are more attractive to advertisers than RL ones. McDonald's, any massive global bank, payday loan companies, all of the big supermarkets and retail chains make more from 10000 RL fans than They would from 1000 (or even 9000) RU fans. The RFL marketing team is just incompetent!
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It's also assuming AB customers spend money following advertising.
However CDE customers tend to spend what they have on consumables.
AB customers having more disposable income tend to make larger purchases such as houses and holidays and cars, but you can only get so many of those. Were as you can spend as much money on consumables as you like.
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Brian Berwick is nothing but a figure head! and not a good one at that,with his past history, and failures, who does that remind you off, the whole interview was more Hot Air and Berwick self promotion, we need actions, not words, but all he will end up being is a voice for Big Nigel!
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| Quote ="jaybs"Brian Berwick is nothing but a figure head! and not a good one at that,with his past history, and failures, who does that remind you off, the whole interview was more Hot Air and Berwick self promotion, we need actions, not words, but all he will end up being is a voice for Big Nigel!'"
I agree really, Its Nigel wood who needs replacing, and ASAP. The club chairmen should have a vote of no confidence in him after a season of no sponsorship for the "premier" competition! |
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I'm unsure what the hold is that Nigel Woods has over Club Chairmen, he does not keep his role as CEO on his success at Halifax and even more so in his position at the RFL.
Woods managed to force through his preference change in Super League and the lower leagues for 2015, to the Championship Clubs, with promises of extra cash, only Sheffield Eagles were willing to stand up to him.
Nigel's time in control at The RFL has been one of complete failure, still no announcement of a sponsor for the Rugby League World Cup, the RFU must laugh at us as a game. I worry what the World Cup make look like on TV, if anything after yesterday's Challenge Cup it does not bode well.
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I don't see what yesterday's Cup Final has to do with anything.
Two teams based on solid defence play safety first in poor conditions? Why I'm amazed! No teams have ever done that before in cup finals in any sport.
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| Quote ="Billinge_Lump"Two teams based on solid defence play safety first in poor conditions? Why I'm amazed! No teams have ever done that before in cup finals in any sport.'"
I wouldn't call what Hull produced 'safety first'! In fact, they seemed rather reckless with ball in hand (or not in hand, as the case was). |
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| Quote ="Saint Simon"I'm not having that RU viewers are more attractive to advertisers than RL ones. McDonald's, any massive global bank, payday loan companies, all of the big supermarkets and retail chains make more from 10000 RL fans than They would from 1000 (or even 9000) RU fans. The RFL marketing team is just incompetent!'"
I've no idea whether RFL marketing is incompetent or not but that at McDonalds, Wonga etc certainly would be if sponsoring a sport watched by c100k viewers on sky was the best marketing strategy they could come up with. |
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