OK, nicked from Millwall FC, but here goes ....
For it also to work, you need to have intimate knowledge of the 'catchphrase' of former Coronation Street butcher Fred Elliot.
(To the tune of 'Ole Ole Ole Ole')
[i"I say, I say , I say , I say , I say ..... Ash-Lee, Ash-Lee"[/i (and repeat)