I said no comment ,but I don't like those cartoony type badges

Agree with that. Does look pretty 90's. Nothing radical just an updated version of what we have now. Wouldn't revert to and old style badge. Some may not be fans of the nicknames like Rhinos, Bulls, Giants etc. but we've made a success of it where others failed and helps considering when the name Leeds when it comes to sport people think United.

Let's face it, it's terrible dated and desperately needs an update. You can modernise it without losing the association with our recent success.

Not sure the club see it as something that needs changing though.

I do think the current badge is a bit dated.

I'd keep the Rhinos brand - the club has made it work - but I do think that an update wouldn't be the worst project the club could embark on in the next few years.

Possibly not but if they were to do it, the start of next season would be a good fit time wise with the Stadium redevelopments complete. I know lines like "end of an era" or new era can sound a bit cheesy but definitely could market it like that. A new era with the ground brought into the 21st century and a modern new look to go with it badge wise.

I have a prominent tattoo of the current badge with CHAMPIONS And the years listed below which I want to grow and grow so no for me.

The badge needs a refresher rather than a replacement but what’s wrong with having both the Rhinos badge and also the more traditional city crest both on the jersey (as I think they may have done on one or two of the testimonial / special issue jerseys)?
Two birds one toggy! Everyone happy.

Id like to see the current Rhino badge updated but also have the origanal Louners crest on the the right hand side as a nod to our heritage.

Something fishy about the new lufc badge.

Ditch the sneezing rhino for me. With the exception of widnes's woeful triple t1t, it ranks alongside some of the worst examples in the league IMO.

I still think of all the badges ,logos ,etc I think Wigan's is the best . traditional and classy not looking something out of Walt Disney

Wigan's goes too old fashioned for me. Nothing wrong with traditional but should be able to have a modern take on it.

Coat of arms style badges are too old fashioned for the year 2018 and a game that's trying to spread itself further than the M62 corridor.

i'm sure that we could revamp our badge without changing it too dramatically

i would hate the club to do what leeds united have done with their crest as it is shambolic

If only it were just the crest

What does a clubs’ badge have to do with expanding?

Agree.... Wigan have the best badge and generally kits in the league. I'm a big believer in sticking with tradition on badges and kit - they are iconic, and fans become emotionally attached to them.

An existing teams badge has no impact on expansion, if anything, at least fans in expansion areas may recognise them if they've been long standing.

Has plenty to do if you're trying to promote either the sport or club in modern times. A crest that looks like it's from 1988 instead of 2018 won't help you.

We’ll never get rid of the Rhino moniker. I can’t even see the badge updated anytime soon.

Tradition is important and should be a key part but it should be mixed keeping with modern times.

That Wigan badge will look good to older fans but how much will it do for younger or newer fans who don't have the same feeling towards coat of arms badges?

That why a good mixture between traditional and modernis the best way to go.

I agree with your first part, a healthy mix of tradtion and modern times would be ideal, but I don't think the club badge is something that needs to be 'modern' as that means you'll be forever updating it as what's modern now will be stale in 2 or 3 years. For me, the badge should be traditional and never change.

As for expansion, the expansion areas shouldn't be supporting existing teams anyway, so their badges should be irrelevant. And for new and younger fans, again I'd argue the badge of their chosen club should be low on the list of things we're relying on as a selling point - a traditional badge ties to the history and heritage of a club - it's part of their identity as a club as a whole - in addition to the spectacle, you want new fans buying in to the history and culture, that way they'll hopefully stick around long term. And for the existing fans, a traditional badge/kit is all part of the 'father to son' passing it down the generation experience. That's my view anyway....

Not really if the designers do a good job it can last 20 years as the current Leeds United badge has done.



Do you really think a young fan would find the current Wigan badge appealing? Is a 7/8/9 year old going to prefer the Wigan badge over Leeds' badge? As I said tradition is important and should be part of any new badge but you surely should be able to have a modern take on it. Good designers should be able to produce something that appeals to both old and young.

I think young fans would buy into the traditional badge because it's linked to history and heritage that the people introducing them to the game would talk about. The passing down of club loyalties through family/friends is much stronger than any modern glitz and glammer. I get we need to do something to appeal to new and younger fans, I just personally don't think the club badge is the thing that should be changed to do this. Mascots, pre-game/half time entertainment, social clubs/junior membership events, school visits, players attending amateur club events, strong social media and then a strong digital platform through apps, games, info etc should be used as the modern way of appealing to young/new fans - some things though need to be part of the club identity and heritage, the badge, the colours and the kit should be sacred and untouched (though the kit can and should have modern variances but keeping true to the traditional colours and general kit design).

Again, that's just my view. For the existing long term fans, and to build that long term commitment from new fans, they need to 'buy in' to the club as more than just a current day pass time, it's needs to become part of who they are. When I look at my own family, going to the rugby together and Sunday dinner were the only 2 constants - regardless of how busy we were, how much or how little money my parents had when we were growing up, those 2 things were guaranteed to happen every week and it just simply always was and is part of who we are as a family. Kids, parents, grand parents, uncles, cousins - every week we're all together for it. Now it might be an age thing, but even though all the success I've seen us have has been under the Rhinos moniker, I'll always identify as a loiner first and foremost, and when I think of the club, I think of the old badge, the blue and Amber traditional hoops - I don't mind the Rhino moniker, and my son loves the whole Ronnie the Rhino aspect, but I suspect he'd still be as equally engaged if we still had our traditional badge (but Ronnie must definitely stay too). He's bought into what rugby, and specifically the Leeds club means to our family - family members who are no longer with us, but who are talked about at the rugby. For me, the traditional badge is about those people, the ones who've been part of the club and are no longer here.

Wow, I've gone off on a tangent and got myself all sentimental and emotional haha

Someone on here pointed out the lower case 'i' in the current logo. Once seen never unseen. That alone makes it ripe for a makeover, albeit perhaps not an evolution rather than a revolution.

Just had the new Leeds United Crest tattooed on my arm. - D'oh ! Corr it did not half hurt and gave be heartburn - Gaviscon needed now !

if the clubs did a heritage round [ magic weekend perhaps like they do in oz then perhaps leeds could use the old crest on that shirt, this offers yet another shirt for fans plus a mixture of the old and new