The Mini-Season ticket was designed as an option for those Supporters who would not want a Conventional Season Ticket because:
1. Their work commitments compelled them to miss too many matches to justify a season ticket; or
2. They had other reasons not to be able to attend all Home Matches; or
3. They wished to organise a group of friends to attend a particular match or matches.
All those groups have had 2 months to make a decision to buy the ticket(s), or not. Sales on those terms must end before the first home match of the season, otherwise the whole crowd could be queuing (in 4s) at the Ticket Office, to get reduced price entry, with consequent chaos outside the ground.
Of course, we will review this initiative, and an announcement of the terms of any repeat in 2016 will be made when the Fixtures for that season are known.
Michael Steele

Or round the substantial wad of banknotes filling it.

Some clubs would be chuffed to have a large party of four turning up to a game.

Watch the pennies and the pounds take care of themselves.

Part of marketing is to make people think they've got a deal when, actually, they haven't.

A £ 2 saving per ticket is more than what is needed, in recent years Leigh have been offering a 1 pound saving for pre purchase prior to match days, that should be sufficient given the likely purchasers are loyalish fans, more importantly is ( again especially at all ticket venues ) the empowerment of those fans to encourage others to attend

IMO