I am a student from the University of Huddersfield and I am wondering whether you could fill in the survey to help me complete my final year studies in Sports Promotion and Marketing.

[urlhttps://docs.google.com/spreadsheet/viewform?formkey=dEQyMk9tWEw3TThkd0NLMnNZM0hLZUE6MQ[/url

You don't seem to define what you mean by "brand" upfront so I cannot understand and answer the questionnaire. The term is intangible and means different things to different people. Rugby League is a sport / game with a governing body. Is it / the governing body a brand too? In what way?

(Nevertheless I have now answered after looking up the commonly held definition of brand - ie a "mark"icon_wink.gif.

Apologies for the misunderstanding, thank you for completing the survey, it's greatly appreciated.

Done.

I, like most people who got past GCSE's, already understood the meaning of terms like 'core brand values' so didn't need to make a bizarre and patronising post before filling in the survey.

It is a bull term so it's not surprising you have some expertise in the field!