TBH I know A few that won't go or won't try it for the first time because of the price.
From my own experience of trying to get people to games this is the main issue stopping them.
I have a club 1984 season ticket and it's fantastic value and if I didn't I would have no issue paying £16 at all but that's just me.
I do think to encourage new fans to come they should try an idea like Duggs but maybe put category B games down to £12 (£10 in advance)
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