He lives in scarborough but reckons he was brought up in a town with no football club,i'm guessing Beverley.

City (or Tigers) are punching above their weight in the Premier League, given the respective squads. With PL payments and possible parachute payments, it shouldn't take him too long to get his money back out

Completely agree.

its the same way that if you go on holiday to Barcelona, if you want to go to a football ground you go round the Nou Camp, you don't go and visit Espanyol despite them being in the top flight too and having an impressive new ground. They don't have the history or success to attract foreign fans, or the big name players. And they have a short name!

If a Commercial department cant sell a club while they are in the biggest most lucrative, most watched league in he world then they is something wrong somewhere!

Therein lay the biggest question. Why would changing the name GUARANTEE a massive investment?

The Badge of Hull City says "The Tigers", not simply Tigers.

And here in lay another conundrum, Hull City are already in the premier league, without having to change their name.

I did go to the Olympic Stadium and not the Nou Camp, when I was there.


More just because we'd gone to that end of the city, than to see a stadium. Nice views from up on the hill there.
I think Espanyol have moved into a new ground of their own since.

So Mr Allam may have money, but he's lending it, not giving it, but we knew that already.

City will end up back in league 1 / 2 ...................

and he'll call in his loans, +5%, from the parachute payments

could have got him a better interest rate myself, for less hassle!

Maybe so, but would you really want to help him??

absolutely, I'd help him in the way he's "helped" the City of Hull, and the way he "helped" the employee's of Ruscador.

I am surprised this thread has run so long after more relevant threads to hull fc have been locked in the past?

Close season innit?

I only started it as a joke as well. However, I think we do need to keep a proper eye on Allam, SMC etc as it could have direct implications to us.

Although it has got a bit silly in parts, this is why it's still open

[url=http://www.bbc.co.uk/sport/0/football/25341248Looks like the debate with City fans has ended.[/url

Listened to the first 10 mins of Sportstalk tonight. They drafted a proper journalist in for comment who said it was too ironic that on the day a top marketing journal dismissed Allam's claims on the effectiveness of a Tigers rebrand as nonsense, the application was lodged with the FA. Simon Clark was asked twice at the start by Matt Dean what he actually thought about it and dodged the issue altogether, pointedly reminding callers to keep comments legal if they phoned in. I've really no idea what Allam's trying to achieve here, lost the thread of it.

The thing is the tiger brand has been there all the while he has owned the club, so why hasnt he already tried to market it?

Originally I thought it was about the stadium. Now, pure ego and pure dummy spittery. No one in their right mind raises the name change issue, then circa one month later goes through with it officially knowing full well the level of local and national opposition. It's pure madness. The fa will not sanction this I am sure and he will leave city in a mess. Feel sorry for the none rugby hating fans.

Good piece in telegraph from Jim White today

Which marketing journal is this in? Would be interested to know their thoughts.

While the move to change the name with the FA doesn't surprise me, the timing is ridiculous, coming just a few days before a home game live on SKY. Its like he wants a riot on TV or something!?

Just a thought - If a new owner lined up for the club wants the name change with none of these issues associated with them? Long shot I know...

The article is in Marketing Week - branding-goes-to-hull-in-a-handcart

Last 2 paragraphs sum it up;
All this illustrates one of the most important points about brand management – how you enact a strategy is often just as important as the strategy itself. Much of the “marketing theory” being quoted by Mr Allam is, quite frankly, nonsense, but the one area he has completely failed to grasp is brand engagement.

The lesson for other marketers intent on radical changes like rebranding or repositioning is that the more ambitious and dramatic the proposed strategy, the more gentle and engaged a marketer must be to ensure the strategy is first accepted and then executed correctly.

Or in the case of the good Dr just drive a bulldozer through it.

And we told them so.

Just listened to the Humberside programme from last night, why do they bother having that Simon Clarke on, he's running scared from the first moment to the last he daren't pass an opinion at all and is wary of anyone who does, unless they are siding with Allam!! Thats how I heard it anyway!

He is not a "Dr" anyway. he has an honorary degree , and custom and practice is NOT to use the title bestowed in that way.

Steve Prescott got the same degree at the same time as Allam.

He didn't go around calling himself Dr Prescott, despite being 100 times the man that Allam is.