They've been doing this for a few years now and with some good marketing, it's been getting bigger and bigger. Saracens even took on South Africa at Wembley and got over 46,000 for it and have been playing Heineken Cup games at Wembley too with good crowds. They are definitely one of the more innovative clubs out there.

They've even done it in France with Stade Francais hiring out the Stade de France and selling it very well with a lot of cheap tickets.

It makes a great occasion, gets media coverage and brings in fans - many of them new. Compare that to Magic Weekend with some dismally attended games. Hats off to all involved and it'd be nice to see something like this tried in League.

The point isn't really whether the game was a financial success in its own right. Rather that by marketing the game and, at every opportunity, pushing the boundaries and getting as many people as possible to come and watch them, they are moving in the right direction as far as building a fan base for the long-term.

Their vision and their marketing abilities are to be applauded, envied and copied in RL. They know they have a long way to go to stem the losses and be less dependant upon handouts from the RFU but they are definitely giving it their all in trying to do something about it.

Rugby Union with the financial muscle from the international game is what it is. There's no point complaining about it or sniping at it. It's just a fact.

The question is what RL can do to try and close the gap?

I agree.

Don't get me wrong, I am not a fan of Union or anything that it has sttod for over the years. However, while they have tended to copy all the innovations of Rugby League over the past decade or so, one thing they have done better than League is the recent trend on big stadium one off league encounterers (as alos seen in France).

I'm hoping that Adam will also be on to this and if nothing else the aim must be be innovative enough to sell out the KC for a non Derby match in the next two years. We don't need to worry about other stadiums, however if and when the KC capacity starts to grow, then so should the ticketing innovation.

It's a nice idea but the only time we've come close to selling out ER was when we pulled in 38000-odd in 2005 - about 2k short of capacity at that time. Subsequent WCC attendances have been far lower.

They've been lower because the top tier of the stand has been shut due to not having a safety certificate. They've only recently (partly) reopened it this year, and it was partly because of the renovations going on.

The thing to be noted is that the game played Twickers & the the one they played at Wembly have because of good marketing become in a couple of years part of the social calendar of London. It may not make much or even loose money but if it continues to be popular it will make money as the tickets will become a must have for some people.
The RFL should send someone to find out how they did it & try to emulate it. Also note that American football can sellout wembly with a concerted advertising campain.