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| Quote ="Bluedog Reborn"I have tried and tried again to contact Davide Longo at the club to verify disabled and carer access. Have been trying since the Bradford game and he has never been available. Well enough is enough and that is 2 from their target.'"
Have you spoken to bluejayaway? He might be able to help.
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| Quote ="Bluedog Reborn"I have tried and tried again to contact Davide Longo at the club to verify disabled and carer access. Have been trying since the Bradford game and he has never been available. Well enough is enough and that is 2 from their target.'"
i once went for a curry in town. there was a toyota avensis with wakefield trinity logos on it parked in a disabled spot outside (car park opposite wilkinson's - or tescos as it once was). mr longo was inside eating a meal with his mates. there was no blue badge in the car. don't expect somebody who has been promoted above their level of ability to act competently. it’s bound to lead to disappointment
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| Quote ="Bluedog Reborn"I have tried and tried again to contact Davide Longo at the club to verify disabled and carer access. Have been trying since the Bradford game and he has never been available. Well enough is enough and that is 2 from their target.'"
Its a shame to hear you are having problems, i thought this was all behind us and we'd moved on.
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| Getting mine and the beetroot muncher's tomorrow!
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| Quote ="PopTart"I have to say that although marketing has never been WTW strong point, I have seen this in more places than probably any other initiative we've tried. I'm sure an experienced marketeer could put forward different ideas but you can't say people don't know about it.
I'd say if we reach the target is a direct result of improved marketing. It's on the web site, on at least 2 social media sites, on posters, announced at the ground on match day, on tv.....what more do you want?
The quality could obviously improve if we went to Saatchi and Saatchi but you can't know ck the volume or effort.'"
"a modest pat on the back" isn't a criticism, it's a realisation that we've done a good job but we could and should have done it better.
Adverts in the YP, YEP, Lge Exp and Wakefield Express, used a larger presence from the playing staff in the city centre and the local communitity, billboards etc....
A lot of what we did was preaching at the converted, we should have looked wider and will need to look wider if our support base is to develop.
As I said, I didn't think we would reach the target, now I feel we weren't as proactive as I think we could have been.
Either way as I also stated, it's hindsight.
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| Quote ="Bluedog Reborn"I have tried and tried again to contact Davide Longo at the club to verify disabled and carer access. Have been trying since the Bradford game and he has never been available. Well enough is enough and that is 2 from their target.'"
Is there any reason you have to speak to him specifically?
I say that only because I got tickets for some disabled lads earlier this season, and one of the shop staff was able to tell me everything I needed about disabled access and entitlement for carers etc.
I'm not making excuses mind - if you left a message, someone should get back to you.
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| Quote ="Bluedog Reborn"I have tried and tried again to contact Davide Longo at the club to verify disabled and carer access. Have been trying since the Bradford game and he has never been available. Well enough is enough and that is 2 from their target.'"
I've just sent you an email
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| Quote Today is the day we will smash 2500'"
Elston on Twitter this morning. Hopefully he is right.
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| I wonder if glitter will fall from the roof and sirens be sounded for the lucky 2500th person???!!!!!
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| Quote ="kinleycat"I wonder if glitter will fall from the roof and sirens be sounded for the lucky 2500th person???!!!!!'"
Not a bad idea - the 2,500th could win a hospitality package for the first game of the season; write a press release highlighting the massive increase in uptake etc, get some photo's done handing over a giant season ticket and hey presto, instant media coverage.
Then, the masterstroke; use the press release to announce that we're so happy with the way the Wakefield public have suppported the offer, we're doing a similar prize for the 3,500th ST sold.
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| Up the stakes & inspire people.
Have 2 prize draws to be made a week before MM:
Draw 1: For ST holders 1-2500
A game in the hospitality box with some players/free grub- reward people that made the offer come to fruition.
Draw 2: For ST holders 2501-3500
A game in the hospitality box with some players/free grub + £200 cash prize.
Inspire more people and keep the ST counter rolling over. If we keep pushing this £100 ST offer I'm sure we can get another 1000 before MM.
Now that would be progress! Bought my ST late last year, just looked at the ST number 207! My how far we've come now we're being run like a business!
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| Free shirt draw for every 'x' number of tickets sold.
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| It would make sense for the club to announce that we're "nearly there" on Friday even if the total has already been reached. This will ensure a maximum last push on Saturday and an even bigger final pre deadline total.
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| Quote ="Theboyem"Free shirt draw for every 'x' number of tickets sold.'"
Or even better a signed shirt. All that costs you is the cost price of the shirt.
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| Sounds like they are only a few short of the target.
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| It's good to know that we have so many marketing experts to go with our coaching and fitness experts
Unfortunately, all the ideas I have read use the standard "Give money away" to get more people in.
We have already used that by giving the tickets at £100. There is no point having an idea that gets us 3,000 ST at £100 each....netting £300,000 if it costs half that much to get them. We might as well have just sold tickets at full price and accepted we'd only get 2,000 ST sold.
Not an easy job they are doing and I think dropping the price and telling people about it is enough. More boards, more articles in paper by all means.....but not prize draws....IMHO.
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| Cash would be a bigger incentive. Hopefully once newbies/stay aways are hooked like us they'll be buying home & away shirts and attending social nights to get them signed!
Fans buy shirts, we just need to entice they in/back.
Realistically a £200 prize wouldn't be that big an expense in the grand scheme of this offer.
A £200 prize would mean the club essentially giving 2 ST's free (£200) in return for another 1000 purchases (£100,000) coming forward. Meaning a net gain of 998 ST's or £99800 for WT.
Not a bad offsetting cost if it means we entice another 1000 people into buying ST's.
(For the record I'm of the Bill Hicks school of though about marketing/people in that business)
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| Quote ="bren2k"Not a bad idea - [size=150the 2,500th could win a hospitality package [/sizefor the first game of the season; write a press release highlighting the massive increase in uptake etc, get some photo's done handing over a giant season ticket and hey presto, instant media coverage.
Then, the masterstroke; use the press release to announce that we're so happy with the way the Wakefield public have suppported the offer, we're doing a similar prize for the 3,500th ST sold.'"
Sounds good in theory, but in practice people completely abuse the club's hospitality and the amount of wine consumed costs more than the extra season ticket sales brings in......
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| Quote ="Schunter"Sounds good in theory, but in practice people completely abuse the club's hospitality and the amount of wine consumed costs more than the extra season ticket sales brings in......'"
It's peanuts in the grand scheme - as G Price said, the cost of incentivising further sales has to be considered part of the marketing budget for the ST scheme, and if it generated a further few hundres sales, it pays for itself many times over.
Always interesting the way people respond to marketing costs - as a wise man once said, "I think I'm wasting half of my marketing budget - the problem is, I don't know which half."
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| Quote ="snowie"the cynic in me thinks that they would love to just fall short so they could claw that extra £75 of the adult books'"
If they fell marginally short they would stick to the deal and say they had sold 2,500. To do otherwise would be PR suicide.
Would love to see Wakey kick on under the new ownership, keep snapping them up folks
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| Quote ="PopTart"[uIt's good to know that we have so many marketing experts to go with our coaching and fitness experts
[/u
Unfortunately, all the ideas I have read use the standard "Give money away" to get more people in.
We have already used that by giving the tickets at £100. There is no point having an idea that gets us 3,000 ST at £100 each....netting £300,000 if it costs half that much to get them. We might as well have just sold tickets at full price and accepted we'd only get 2,000 ST sold.
Not an easy job they are doing and I think dropping the price and telling people about it is enough. More boards, more articles in paper by all means.....but not prize draws....IMHO.'"
SUPERB
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| Glovers signature is easy to forge (on the accompanying letter) if anyone's interested.
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| Quote ="kinleycat"I wonder if glitter will fall from the roof and sirens be sounded for the lucky 2500th person???!!!!!'"
I hope not , it could be a health and safety risk particularly for kids.
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