I appreciate it would be nice to sell zillions of season tickets, but let's not get too hung up about it. What's more important is how many people we actually get at all the games (whether that's advance purchase season tickets, or match day ticket sales). Clubs obviously like to have the money in advance, but match day tickets bring in more revenue.
As others have suggested, there's still plenty of time for sales to increase. Christmas pressies, anyone? And once the provisional fixture list is known, I think more people will buy season tickets. As I said earlier, you have to remember that season tickets this last season were at almost give-away prices, so it's no surprise they haven't (yet) matched those numbers.
(I live too far away to go to anywhere near all the games, but I'll get to many as I can.)
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