Quote ="FickleFingerOfFate"So that would put Fuifui Moimoi in the 'short sell by date' section and not worth bothering with then?'"
Fuifui Moimoi is like a pack of Oreo's. The ones that are £1.35 a pack and you always look a them and go no thanks. Then suddenly Tesco's put them at the front of the shop as you enter with a big display and cut the price to 50p. You know you have to have one and then wander round the supermarket with your head saying "go get more, it's too good to resist". So you do and go get another 6 and feel dignified that you have bought a legendary biscuit for way below its market value.