Quote ="Captain Library"This.
I actually think the RFL did a magnificent job bringing International RL back to Wembley - hard marketing was all over London and the internet and rugby league outlets, the radio mentioned the coverage frequently, it was on national TV and the pricing was absolutely fantastic for two international games. What the RFL could have done better, I do not know.
If you are a rugby league fan, you knew that this fixture was happening.
The failure lies yet again in the heartlands supporters who moan about having to go to Catalans, Quins/Broncos, Bridgend/Wrexham, having a "pointless" vs. Exiles fixture etc. etc.
Union fans turn up in droves to their international fixtures irrespective of the diabolical on-pitch product.
Diehard football fans must spend some serious cash following their teams around the country - around the world in some cases.
I do realise that not everybody can make the trip down to Wembley.
I'll go back to the point about the Exiles match. This was a superb initiative by the RFL and was marketed absolutely fantastically but the fans didn't really care about it when it was on their doorstep. It must be so difficult for new potential supporters to grasp why the sport's own core followers won't go to these games. But seemingly we'll happily pack out Wembley and Old Trafford for club fixtures? I guess England's lack of success on the international stage and the general lack of quality international sides in the world is a cause of the apathy and we'd rather just focus on our clubs, but this is one of the cases where the RFL are trying to build it - and the people won't come.
That all said - today we saw a relatively big crowd for a rugby league international with a surprisingly pulsating atmosphere and a genuinely competitive England side compared to previous years. And Wales' team of mid-range SL and part time pro players didn't disgrace themselves (although I hope we can get past the days that a 36 - 0 loss to the Kiwis is a good result for them soon!). All in all, a reasonable success and a fantastic day out.'"
Good post.
Although correct where was the hard marketing around the heartlands? Yes most rugby league fans knew the game was on but several of the younger end may have been playing or playing today.
My point is about trying to attract new fans not just the die hard league fans like people on here.
Last year I was approached by Doncaster rovers football club about sponsorship. This is the package I got:
16ft x 2ft board on the halfway line
Crowd facing (my choice as it was the side if the VIP boxes)
A box for any game I wanted
12 ground tickets to be used at any games I want
A signed team shirt
Upon arriving for the box game against barnsley we were greeted by champagne, escorted to our box. The club commercial director came to meet us. After the game we were asked to attend the players lounge and watch the man I the match presentation.
Now I hate football but I could not turn that package down and I still go and continue to go with clients who are football fans.
All for £900 + vat
After this I get constant offers, promotions for all events at the club.
What I am trying to say is we will have our die hard fans at club ad international level but promote from the grass roots up and attract more die hard fans. We are becoming a feeder sport for union so let the rfl help stop this. As I said in a previous post the actual days are always good but let's bring more die hard fans into the game.
This needs to be done in an efficient way, you mention promoted all over London? I live in Barnsley and have not seen a single poster, flyer through the door or anything. I still stand by my main point of yes we know the game is on but playing all amateur fixtures on the same day isn't going to help crowds.
Briefly on the England/GB thing it needs to be GB. I have no issue with Reed as he was born in England. The others however we should be using homegrown talent.