South Stand Adult (Non Season Ticket Holder) - £18
South Stand Adult (Season Ticket Holder) - £15

Really difficult this one and more nuanced than just price.

One of the golden rules of business is that if you win an account on price, then you'll lose it on price. There has to be be more to the offering than just being cheap etc.

That being said, you have to offer value for money. Tonight, at £22, was value for what was offered imo. It didn't however attract a crowd worth writing home about. So maybe me & the 3 extras are wrong?

When we talk about balance, it's worth also factoring in the added atmosphere an extra 2-3k bring. I'm not talking about guys banging a drum, or chanting - I'm talking about a group of people being invested in a game and reacting to what's on the pitch. If that added atmosphere, makes it a "must see" does that help in the long run?

It’s tough, I really get that. I felt the game tonight was about right but charging Cas fans £30 for a Superleague game on a Thursday night isn’t right. It’s lazy profiteering that for my money.

The game as a whole at the moment should be an affordable family friendly game. To me that’s adult tickets at around £20 and kids tickets at around £8-10 per game. If a family of 4 come to a superleague game then £50 is about right. Unfortunately it feels like the top brass at Wigan have given up on trying to get more people in and have decided to charge the ones that do come more. I can’t and don’t back that and we really need to get some energy in to trying to get fabs in.

Sorry Nicky
Disagree

South stand was 18 last night for a non ST holders, 15 if you have a ST
Kids were £8, £5 for ST holders
Ridiculously cheap
Don't forget 7 and under get their Seson tickets FREE, I'll say that again FREE!!!!

Season Tickets at Wigan work out less than the £20 per game your saying we should charge. There's multiple payment packages to cater for different requirements.

That's £20 per game before you become an existing member when auto renewal kicks in and you get them even cheaper!

£42 for 13 games for 17 and under
Unbelievable bargain

Theyve introduced 2 other brackets for 18-21 and young adult 22-24 that are cheap as chips. They work at at about £12 & £15 per game

The prices on the sidelines are only slightly hire in the 18 and upwards categories and either FREE or £42 the same for the sidelines.

You talk about £50 for a game for a family of 4
If you buy a season ticket then that's about what your going to pay, cheaper if kids are 7 or under.

Last night a family of 4 could have gone for 52 as non ST holders and £40 for family of 4 ST holders.

I will agree that if Cas fans were charged 30 for East stand tickets then it was wrong, as through no fault of their own.
It could have been thr normal 24/25 or whatever
It may have put a handful off, but no way Hundreds.

I keep seeing comments about reducing tickets by half or more as if its the silver bullet to the games/wigans problems.
It isn't, it just would not work that way.
Yes occasionally do a promotion (the big one, the heinze game, the armed forces day etc).
But reduce tickets to a £5 and the club would be bust in 18months, because we wouldn't get 25000 every week! And what happens then? We reduce further.

I wrote something in the office season on ticket prices
Wigan are in the majority of categories as, or even cheaper than the 3/4 other comparable SL clubs in the area.

There are a plethora (good one eh?) Of problems in the game

Ticket prices aren't at the top of that list

And I'm keeping this post separate.

I've seen numerous posts on this site but mainly the other complaining that they can't get the game on TV, They camt stream it somehwere for free.

That's the problem, people with plenty to say about the club but don't want to invest in it

(PS I get that a couple of them are provably trolling or whatever they call it, but it still puts that negative perception out there, as if its the clubs fault).

I have read many of your posts Jukes and must admit 99.9% you are bang on as you are now.

Wigan would not survive if they lowered the prices.
As a club they need the money get behind the club and stop whinging about costs or just dont go.If you cant afford that is how it is .Wigan have great price plans as pointed out and a fantastic setup at Robin Park cant see what else they can do (apart from a new stadium,but unless our friendly billionaire pays for one )we are not moving.

I paid £15 for the West Stand last night . Great value but was sitting on my own . The people that usually around me were nowhere to be seen . Disappointing.

EW

We didn’t go had other plans to be fair,we’d sort of hoped for a weekend game but there you go,I feel the issue is price I’d have priced it at 15 quid in all parts of the ground,money is being squeezed and sport for family men and women isn’t an essential.

The other issue is the structure of the comp,how many times in recent seasons have Wigan drawn yet another super league team,the swinton and dewsbury trips are a few years ago now but both where well attended I seem to recall I wonder as well if people are a bit jaded with the opposition as well?

I absolutely agree with all of that and ‘if’ people can go every week it’s all good but not everybody can or does. My issue is more with what we’re charging away fans in superleague games when they come or what we’ll charge those casual Wigan fans that don’t have season tickets. I worry that the casual walk up fan will find things a) a touch too expensive and b) a hassle, given that they can’t just pay cash/card on the turnstiles anymore and as you rightfully point out, the games are being televised more and more, so some will just not bother.

I don’t know what the answer is but I’m sure it’s not charging away fans £30. I think we and the other clubs need to get our heads together on what can be done to try and tempt more people to go to away games. We also need to keep an eye on our own walk up crowd and make sure we’re not putting them off.

Me and a couple of mates discussed the cup set up a couple of weeks back and we all agreed that it’s not right how late superleague clubs are coming in. It should be a round earlier IMO and you then get more chance of pulling a Championship/League one club out. It doesn’t just let superleague fans potentially visit a new ground/town but as with Whitehaven today, it can be a massive financial boost.

OT, but does anyone know if the road to the back of the stadium (past the gym and what was the soccer dome) switches to being one way after a match?

It's twice now this season that, fans have been using both lanes to exit and cars have still been coming up?

The problem is Jukes you're looking at it the wrong way. If any business owner attributed their lack of custom to issues or failings with the customers themselves then that's a one way ticket to closure.

Price may not be the issue for all stay away fans (I'm sure it's not actually) but the fact is thousands of people are making the choice not to attend when they did years ago. The club has to find a way of persuading them that it is 'worth' them making the choice to attend again and that word worth is the crucial thing - is it worth it in terms of financial value, entertainment value on the field, match day experience etc. As an example I'm playing golf today with a groupon voucher - £8 for 3-4 hours entertainment. It takes that long because we're hopeless but you get the point. I'm not saying the two forms of entertainment are directly comparable but people will increasingly make those comparisons in light of the cost of living crisis.

Just as an add on to this I wonder if the new head of marketing will consider some form of research with the fan database with a particular focus on those who haven't been in a while.

We said the same thing surely it’d benefit all concerned by pushing the SL clubs in a round earlier but the high ups just don’t see it sadly

Surely those Cas fans could have purchased South Stand tickets for £24 on the day as I believe there's no rule they can't.

NK
You keep mentioning the cas £30 thing, it's wrong, I think everyone agrees with that.

But that doesn't affect why Wigan fans didn't go last night.

And we keep talking about it as if its a Wigan thing, it's not, the whole of RL have got this problem
The Challenge cup just magnifies it

We can't charge walk up fans the same as season tickets because people just won't buy season tickets.
Someone just mentioned they would have gone if itched been a weekend game, but it couldn't as it was selected as the Friday TV game, make it 15 across all the ground - fine - but when people.dont come do we charge 10 or 5 etc?
People moaning about why was it not on CH4 for free, rather than Premier and having to pay for it, Wow. I mean God forbid the RFL should get money out of a TV deal.

There were quite a few familiar faces missing around me last night, all our lot went.
Times are difficult, possibly the most testing times since the late 70s/80s financially wise
Plenty different reasons for that and that's a whole can of worms but as Paul Weller once said "The public gets what the wants".
And it's the same at Wigan, I agree with a lot of people who talk about reaching out to lapsed ST Holders etc.
I think they could HYPE things at times better etc.

But as you know, Fans of our own club continually running it down for the pettiest of reasons doesn't help.

But Reducing tickets to a Fiver as I originally replied to is not the answer, it's a short cut to going out of business.
Maddogg reply that I'm thinking about it the wrong way, I'd disagree, but I get i would obviously

Creat atmosphere, hype it up, etc etc yes
But cheapening the experience etc, when WE ARE ALREADY CHEAP and possibly the cheapest in our Bracket is not the answer.

Having this conversation around a Challenge cup tie is also difficult.
For whatever reason everyone wants to get to Wembley, bit no one wants to pay to watch the games that get you there?
That's a RL wide problem and I'm not sure how that can be fixed. But I'll guarantee making CC Games a Fiver is not the answer.

Rogues also pointed out earlier, last 20 years at JJB/DW out attendances averages are higher than the last 20 at CP.

What I will say is the perception created by social media is the total opposite, that we were playing to 20k at CP every week and now we're playing to 5k every week.

Neither are true.

I’m not sure we’re talking about the same thing here. I’ve said I thought the pricing last night was about right. My concern is the weekly league rounds and making sure we don’t price people out of them. I’ve no issue with the cup costs and the fact the crowd was so low highlights that it isn’t just a Wigan thing or a money thing. There is a general apathy towards cup games, play off games etc.

You will always get the bulk of your crowd from season tickets and they absolutely should cost less per game than a walk up ticket but we need to ensure we don’t price the casual fans out and that’s my point. Without labouring the £30 point, that applies to Wigan fans as well and a ticket on the day in the South is £25. I think it’s a gone a little too far tbh and IMO is a lazy way of making up for the shortfall from the lost fans. So it’s basically like we’ve given up trying to get them back because if they weren’t coming for £20-£24, they’re certainly not coming for £25-£30. To many people a few extra quid may not mean a great deal but in the current climate it will impact on plenty of others.

Hopefully this new marketing exec has something up their sleeve that can bring in fans and income, without simply charging more per ticket for the die hards/regular walk up crowd.

One recent change that makes things slightly more difficult is that the DW is now a cashless stadium. This means no cash turnstiles, now its not the end of the world as anyone wishing to 'walk up' now has to buy a ticket from the Ticket Office first however its an additional step that might put a few off (especially for a big game where there may be a big queue).

It’s not great that. It’s not a problem for most as you say but take my old man for example. He’s 73 and his back is knackered after an op he had didn’t really do the trick. He wouldn’t bother going to the ticket office as it’s just too much for him to get up there and back and would instead just say he’d watch it at home if he didn’t have me to get a ticket on my phone for him (or in person).

Perhaps SL should do the same as the Premier League did and put a cap on away fans' ticket prices to help create an atmosphere.

£20 max for all away adult fans, £15 for concessions & £5 for juniors would be a step forward.

Quote ="MattyB"One recent change that makes things slightly more difficult is that the DW is now a cashless stadium. This means no cash turnstiles, now its not the end of the world as anyone wishing to 'walk up' now has to buy a ticket from the Ticket Office first however its an additional step that might put a few off (especially for a big game where there may be a big queue).'" Latics have had cash turnstiles this season. In fact, they had them at their last home game: https://www.morecambefc.com/news/2022/m ... t-details/

Quote ="MattyB"One recent change that makes things slightly more difficult is that the DW is now a cashless stadium. This means no cash turnstiles, now its not the end of the world as anyone wishing to 'walk up' now has to buy a ticket from the Ticket Office first however its an additional step that might put a few off (especially for a big game where there may be a big queue).'" Latics have had cash turnstiles this season. In fact, they had them at their last home game: https://www.morecambefc.com/news/2022/m ... t-details/

Quote ="muttywhitedog"Latics have had cash turnstiles this season. In fact, they had them at their last home game: https://www.morecambefc.com/news/2022/m ... t-details/'" No they haven't You can use cash at thebticket office to buy the ticket, but not at the turnstiles

Quote ="muttywhitedog"Latics have had cash turnstiles this season. In fact, they had them at their last home game: https://www.morecambefc.com/news/2022/m ... t-details/'" No they haven't You can use cash at thebticket office to buy the ticket, but not at the turnstiles

Literally says it in the article

Ticket prices are exceptionally low when compared to other sports. Middlesbrough fans were charged £48 for their game at Utd for example. T20 cricket tickets are usually around £40 for decent seats (not even Internationals) and England RU tickets are extortionate in comparison.

As some have said, we drop the prices by £10 say and it isn't like 10,000 fans come flooding back. It's literally the same people every week until Saints and wire come to town. Apart from one season, the Cas following is usually poor so I doubt we priced that many out.

Love to see the meltdowns if we charged the prices other sports/events charge.

It is £37 to sit in the centre of the South Stand at Leeds, £32 to sit in the 'wings' and £36 to sit behind the posts.

EDIT: We are also cheaper than Saints (£30.50) and Warrington (£31 pre-pay £33 matchday)