Personally don't agree with the fall from glory stuff. However using your example of Saints, Leeds etc it is true that these teams are not struggling to find sponsors. As for Huddersfield it has been widely reported that sponsorship by academic institutions generally isn't worth much.

People do however want to be associated with success - it helps significantly when selling sponsorship.

I wonder if they are?
[urlhttp://viewtopic.php?t=437094&postdays=0&postorder=asc&start=30[/url

well post a figure then and stop beating about the bush.

we need to know exactly how much a sponsor would typically put into a rugby league club before we can debate the merits of having one or not

I was told that Mecca bingo paid in the region of £80K for last year. Wigan wanted more and a compromise was reached regarding the other 'bits & bats' that they would get such as free tickets, player visits etc..

Not too sure how much the other sponsors such as Tote and Co-op paid.

Exactly. A comparison to Australia cannot be made either, simply by looking at how much that sleeve sponsor alone was worth.

Top and bottom of it is, that almost every other team in SL is fully sponsored and ready for the new season. And it looks like, again, that Wigan are not.

Did anyone else get their Wigan warriors Christmas draw tickets today?

Co-op travel appear quite heavily involved.

I wonder if they will step up to be the main sponsor for next season.

Don't!

My dads been on pins all day trying to think of who he's going to sell them to...........he's moithered me to bits



Your right though Co-op does seem to be stepping up their involvment.

thank you.....at last someone prepared to answer the question.

so how many shirts would we have to shift to make £80k profit without a sponsor?
ans....a lot imo.
so we could do with getting a sponsor even if they only put £50K in.

Received them myself also and wondered the same.

I got them. Wouldn't mid Co-Op. The academy shirts looked good with them on.

I've always thought though that the sponsors logo, for example, The Co-Operative, would look much better in club colours to match the jersey.

Do you think it is unrealistic to expect a sponsor to allow that?

Now this is just purely speculation but I would guess that there's around £25-£30 profit in a full price shirt.

In the past, under Whelan, Wigan sold just short of 20,000 shirts a year with JJB shifting around 16,000 of those.

Bear in mind that at some point during the season, shirts will be reduced to half price or less. I can't be ar5ed doing the maths on this so I'll let you do it.

And then you need to consider how much of that profit goes to the retailer and Kooga.

In Whelan's case it all went in 1 pot. I would think that the Kooga could sell those shirts to Wigan for £10-£15 and still make money if they're shifting 20,000 a year. A club like Wakey who may only sell 5,000 shirts may pay a lot more for their shirts.

It is also worth bearing in mind that Kooga will pay Wigan for the right to make the Wigan shirts and Wigan would command a larger fee than Wakefield/ Bradford etc...

In short none of us know how much a sponsor will pay, how much Kooga pay, how much we pay Kooga and how much profit there is in the shirts regardless of sponsorship or no sponsorship. But it is fun to come up with hypothetical figures

Exactly. Not only that but sponsorship is tried and tested, and hoping to sell more shirts because of a lack of sponsor is subject to a lot more variables than just that.

i'll leave it the club accountant



having said that......if they couldnt work out that we were over the salaey cap..........................................................


anyone know if we changed accountants after that fiasco??

Depends on the quantity they order in, but I'd be surprised if Wigan paid less than £20.00 a shirt to Kooga.

Is the figure for shirt sponsorship around 80K per year?

What does it include apart from having the name on the shirt?

If it is around this much, I am sure the company I work for, may be interested... All my company would have to do is sell 2-3 extra instruments on the back of the sponsorship to make the whole thing worthwhile...

I do like the idea ROBINSON mentioned. Traditional sponsorship agreements are going to be hard to negotiate, I certainly hope the club is well into negotiations at this time.

Seeing however we are hypothesising about possible sponsorship strategies, how about this one:

We give smaller companies the chance to sponsor the shirt, these SMEs could really benefit from the added exposure and could really help increase revenue and job potential for a local company.

Each entry to be considered for sponsorship is a set small fee, say £1000 - £2000. This figure needs to large enough to be significant but small enough to increase participation.

A company can purchase as many entries as they like but the overall number of entries is limited (this constraint could be changed dependent on interest). There would also need to be a stipulation in place that this agreement will only be honoured if participation is high enough (i.e.: the revenue generated through participation is greater than the offer they are seeking for sponsorship).

The club then hold a big media event with representatives from each company in attendance. We invite all and sundry from the press down to publicise the event, as it's a new idea some of the nationals may even pick it up.

The sponsors are then decided in a lottery draw style:

1st Prize: main shirt sponsor
2nd Prize: top of back shirt sponsor
3rd Prize: bottom of back shirt sponsor
4th Prize: right sleeve sponsor
5th Prize: left sleeve sponsor
6th Prize: tunnel sponsor for home games
7th Prize: Mighty Max sponsor (his shirt has different sponsorship)

So I think given the odds of winning something potentially worth 80k are quite respectable. Sponsorship of a shirt is far more valuable to a local business than a national. Giving them more return on investment even at the alleged full price than a national could seriously expect.

Even baring this in mind the club has to make entry as lucrative a proposition as possible.

[list
[*1 free 'Corporate' season ticket (not sure if this exists, my idea is that it ties the ST to the company and not an individual and can be given to clients, staff or anyone for any match).[/*:m
[*1 free advert in 1 programme at a random game in the year.[/*:m
[*1 20px square advert on the official website linking to the companies website (this size increases with each entry)[/*:m
[*1 position in a banner rotation in a prominent part of the official website.[/*:m[/list:u

I think those benefits are fair and would 'cost' the club very little to offer and would ensure that companies wouldn't feel they had been hard done too. The only cost would be the banner rotation script if they don't have one in place, I'd write this for them for free if they needed though

.

A local company such as (random google): [url=http://www.oltecgroup.com/Oltec Group[/url could probably justify spending say £8k on this opportunity. For this they would have a 1 in 20 chance of the main sponsorship (if the entries were capped at 160k). The odds of getting some sort of sponsorship would be around 1 in 4!!!

Obviously they are not guaranteed to win anything, so for their £8k they would also receive:

[list
[*8 'Corporate' season tickets.[/*:m
[*1 advert in the programme for 8 random games in the year.[/*:m
[*1 160px square advert on the official website linking to the companies website (this size increases with each entry)[/*:m
[*8 positions in a banner rotation in a prominent part of the official website.[/*:m[/list:u

I think that could actually work, promotion could be done in partnership through the enterprise park, business link and such. Sorry it turned out so long, better get on with some real work now...

That is an awesome idea.....!!!!

I would go as far as to say that a company having been unsuccessful in the prize draw, would receive the above benefits plus a guaranteed advertising board somewhere within the DW stadium on matchdays, the higher they paid, the better the location.

I'd do that.

Bob on....whoever sponsered Pat Richards is a complete and utter tool and the club are better off without sponsers like this!!

Im surprised the moron didnt think he owned richards or something or that he couldnt take richards to his fishing day....some people are never happy

uncle joes should be the shirt sponser

When I was theorising before I was trying to think of additional sponsorship opportunities rather than cannibalise their current offerings. If you think about it the club may well either rely on board sponsorship for extra money and they can't afford to lost the income for these. I wouldn't be surprised however if the club received no money from the boardings and the revenue went into the Stadium company pot, not got a clue what happens to be honest!

TBH for a club of Wigan's size £80k is disastrously low if that's true. Leeds haven't announced how much the LBS deal is worth but it's going to be £300k+ a season. The old Tetley's deal, although something of a one off, was £230k a year over 10 years from 1994. The only other club off the top of my head which actually put a value to their deal was Wakefield although I'm stunned to notice it's 10 years ago now - their [url=http://www.independent.co.uk/sport/rugby-league-wigan-call-up-rookie-hooker-1077905.htmlagreement with Sainsburys was worth £300k a year[/urlwhich was certainly almost suspiciously big money for them at the time, but should be what Wigan are looking at now.