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| Quote ="Windy one"Gutterfax is probably better suited to cost this but I bet the game programme would not cost a fortune to advertise in. As for leaflets whats the cost a few of us before kick off a few beers after. Nothing ventured nothing gained.'"
I bet it would cost a fortune. 4-5 figures, easily. Waste of money. And yer I would love to waste my time contributing to North London's litter problem.
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| Quote ="Dave Lister"I bet it would cost a fortune. 4-5 figures, easily. Waste of money. And yer I would love to waste my time contributing to North London's litter problem.'"
Alas listy is right.
Space in anything at Twikers is sold at a premium, so the match day mag is a non starter.
Flyers are again an issue when it comes to litter, but let's face it, the road between the station and the ground always looks like land fill after a game, so we would only be contributing to and not causing the problem. The point is, something has to be planned NOW rather than in January.
EG: TNT magazine will sell discounted space NOW for a Feb run. They may even do a contra deal for a box? Same with The London Paper, London Lite, Sport and Short List, all London free papers that are having trouble filling space. City AM is another one I would target.
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| Space in anything at Twikers is sold at a premium, so the match day mag is a non starter.
Flyers are again an issue when it comes to litter, but let's face it, the road between the station and the ground always looks like land fill after a game, so we would only be contributing to and not causing the problem. The point is, something has to be planned NOW rather than in January.
EG: TNT magazine will sell discounted space NOW for a Feb run. They may even do a contra deal for a box? Same with The London Paper, London Lite, Sport and Short List, all London free papers that are having trouble filling space. City AM is another one I would target.
Spot on as usual Gutters. I would like to do the marketing at QRL, all I would do is nick all the good ideas of this site and claim the credit.
How difficult can it be?
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| Quote ="poplar panther"Space in anything at Twikers is sold at a premium, so the match day mag is a non starter.
Flyers are again an issue when it comes to litter, but let's face it, the road between the station and the ground always looks like land fill after a game, so we would only be contributing to and not causing the problem. The point is, something has to be planned NOW rather than in January.
EG: TNT magazine will sell discounted space NOW for a Feb run. They may even do a contra deal for a box? Same with The London Paper, London Lite, Sport and Short List, all London free papers that are having trouble filling space. City AM is another one I would target.
Spot on as usual Gutters. I would like to do the marketing at QRL, all I would do is nick all the good ideas of this site and claim the credit.
How difficult can it be?'"
As my old pappy said, it ain't brain surgery
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| Quote ="gutterfax"Alas listy is right.
Space in anything at Twikers is sold at a premium, so the match day mag is a non starter.
Flyers are again an issue when it comes to litter, but let's face it, the road between the station and the ground always looks like land fill after a game, so we would only be contributing to and not causing the problem. The point is, something has to be planned NOW rather than in January.
EG: TNT magazine will sell discounted space NOW for a Feb run. They may even do a contra deal for a box? Same with The London Paper, London Lite, Sport and Short List, all London free papers that are having trouble filling space. City AM is another one I would target.'"
The game is at wembley, So I for one cannot see the throngs of Yawnion types heading for the game with the Anti league bias. I could be wrong. This game could be full of Ozzies with probably more than a passing interest in footy and an invite to a night out in tw2 might get some interest.
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| Quote ="Windy one"The game is at wembley'"
Wembley ??????
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| Proof it doesn't always cost [url=http://uk.youtube.com/watch?v=1SveyrnzKQk&feature=relatedLOADS[/url
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| Quote ="Under the sticks"Wembley
??????'"
Yes the game is at Wembley. Honest Guv
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| I think it would be worth bigging up the Manly game in the Quins RU programme versus Leicester at Twickers. If we could get say 3% of that crowd to come it would be excellent. I think flyers and maybe even something on the pitch if possible.
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| Quote ="poplar panther"I think it would be worth bigging up the Manly game in the Quins RU programme versus Leicester at Twickers. If we could get say 3% of that crowd to come it would be excellent. I think flyers and maybe even something on the pitch if possible.'"
What some sort of gutterfax exhibition
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| Quote ="Windy one"What some sort of gutterfax exhibition
'"
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| Now the date of the game is settled let's hope the Club has some posative promo ideas for the fans to 'distribute'.......it should be a good test for the new Marketing bod......if he is on board before to long.
Think that the 'game' will be a major topic this coming Sunday - at least among the supporters who really care.
Bye the way....is there a Fan's Forum on Sunday - time/place?
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| Quote ="stormingbronco"Now the date of the game is settled let's hope the Club has some posative promo ideas for the fans to 'distribute'.......it should be a good test for the new Marketing bod......if he is on board before to long.
Think that the 'game' will be a major topic this coming Sunday - at least among the supporters who really care.
Bye the way....=redis there a Fan's Forum on Sunday - time/place?'"
No - tis the season to be jolly
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| I work in marketing and have a few ideas which are relatively free.
As a Hull FC fan we came from the days of no promo to a bright new shiny Marketing/PR Machine.
As a fan in Isleworth, do you all have a meeting point? A pub, big on boistrous? YOu all gather, you all drink, word spreads. Suddenly the pint of Guiness you spilt on someone is sat 5 seats in front of you, you go say hello, he/she introduces you to their son(s). You introduce yours, suddenly 2 kids can have a fun day out rather than sat with dad!
1 month later, both sons want to bring a friend(s). They see dadday having fun, they hang out with mates and get inspired by the players.
From what i gather you Quins fans are very disparate (Maidstone, Poplar, Hounslow, Devizes, etc). What you need to do is get to know the people around you and socialise! Once that momenm grows - you start making progress.
Im happy to talk more if people are open to it?
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| Quote ="ExiledFromHull"I work in marketing and have a few ideas which are relatively free.
As a Hull FC fan we came from the days of no promo to a bright new shiny Marketing/PR Machine.
As a fan in Isleworth, do you all have a meeting point? A pub, big on boistrous? YOu all gather, you all drink, word spreads. Suddenly the pint of Guiness you spilt on someone is sat 5 seats in front of you, you go say hello, he/she introduces you to their son(s). You introduce yours, suddenly 2 kids can have a fun day out rather than sat with dad!
1 month later, both sons want to bring a friend(s). They see dadday having fun, they hang out with mates and get inspired by the players.
From what i gather you Quins fans are very disparate (Maidstone, Poplar, Hounslow, Devizes, etc). What you need to do is get to know the people around you and socialise! Once that momenm grows - you start making progress.
Im happy to talk more if people are open to it?'"
I'm sure your input will be welcome and continue to do so.
The largest single problem which is unique to QRL/Broncos et al, which is different from northern clubs is that the club is not in the heart of a community so the supporters over the years have seen the club play in all regions around London but without ever dropping routes which would then take at least a decade to produce a " community" around it. Most of the supporters therefore do travel in a long way to watch games and even though we have tried to build regional supporters groups in outlying areas in the past, they do not really seem to work.
The balancing act is in not discouraging the hardcore loyal but in the main, distance travelling current support, while building up a community within a 5 mile radius of supporters who to be fair, still will view RL as not their initial sport nor is it part of their heritage like it is oop north.
Having a designated local boozer is a good start, and the Twickenham Tup used to fill that role in the last incarnation of the Broncos at the Stoop, but how well supported it could be is another matter.
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| I completely understand, and as ive posted on another thread, you have something unique and niche in London.
Now either the option is to fight against it and dig your heels in, or do something different to accomodate.
Find a pub, have a word with the owner/manager.
let him know that on a match day you'll be bringing in +100 extra bodies.
Dont ask for any special offers/deals etc.
just be courteous and let him/her know. They'll appreciate the custom and the notice. Do it right, often enough, and they'll soon be welcoming you.
In terms of location, make it child friendly, make it car parking friendly, and make it public transport friendly.
You have to create your community which comes together on match days.
Organise meet ups for away games. Organise bigger meet ups for home games. Create your own version of community. Base it around whatever you want - but give it a proper reason.
Create little sub-supporters (like american collegiate alumni) - so the fans seated in FD could have their own little group and sing against the fans in FE (for having more money!)
Create the friendly banter. Start it yourself then others will follow.
But 10 bodies here, a family there, 4 young kids sat apart from other young kids - is not good. sit the kids together, let them run riot. Sit the teenagers together. whatever it takes to make them feel welcome and unrestricted.
Be innovative - thats what Quins is about. Your innovative in Nature (RL club in London), your innovative in concept (RL club off an RU clubs back!), your innovative in history (you dont really have one!) and your innovative in style!
So be innovative in what you do away from games.
I see Quins as a blank canvas, you can paint any picture and it can be as vibrant and fun as you want. You dont play in beige, so dont be beige!!!!!!
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| Quote ="ExiledFromHull"I completely understand, and as ive posted on another thread, you have something unique and niche in London.
Now either the option is to fight against it and dig your heels in, or do something different to accomodate.
Find a pub, have a word with the owner/manager.
let him know that on a match day you'll be bringing in +100 extra bodies.
Dont ask for any special offers/deals etc.
just be courteous and let him/her know. They'll appreciate the custom and the notice. Do it right, often enough, and they'll soon be welcoming you.
In terms of location, make it child friendly, make it car parking friendly, and make it public transport friendly.
You have to create your community which comes together on match days.
Organise meet ups for away games. Organise bigger meet ups for home games. Create your own version of community. Base it around whatever you want - but give it a proper reason.
Create little sub-supporters (like american collegiate alumni) - so the fans seated in FD could have their own little group and sing against the fans in FE (for having more money!)
Create the friendly banter. Start it yourself then others will follow.
But 10 bodies here, a family there, 4 young kids sat apart from other young kids - is not good. sit the kids together, let them run riot. Sit the teenagers together. whatever it takes to make them feel welcome and unrestricted.
Be innovative - thats what Quins is about. Your innovative in Nature (RL club in London), your innovative in concept (RL club off an RU clubs back!), your innovative in history (you dont really have one!) and your innovative in style!
So be innovative in what you do away from games.
I see Quins as a blank canvas, you can paint any picture and it can be as vibrant and fun as you want. You dont play in beige, so dont be beige!!!!!!'" Post of CEO is open....
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| hahahaha
Dont you need deep pockets to become a CEO?
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| Quote ="ExiledFromHull"hahahaha
Dont you need deep pockets to become a CEO?'"
No. [url=http://www.sportexec.com/details.php?jobs_id=44THIS[/urlis what you need.
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| Im sure somebody out there fits the profile!
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| On the way up to the Skolars game yesterday, I noticed that just outside London Bridge station, large signs had been erected on building site scaffolding advertising `Lassco`s` the architectural salvage company. The signs are the vinyl type giving the company logo and contact details, which can be easily taken down and posted on other areas of the site/other sites/buildings etc as the building work progresses......i.e. the original purchase cost for the sign is a one-off payment.
The signs face onto the railway near a major train network junction, so potential exposure to the travelling public is huge. No idea what any of this might cost, but in these difficult financial times I would have thought that many building companies might be receptive to such an easy revenue earning scheme.......where all they have to do is look after a sign. Get a working relationship with a builder and they could roll this out to other sites/areas.
Might be worth a look at?....no pun intended
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| The Evening Standard has a new editor
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| Quote ="Darthchris"The Evening Standard has a new editor'"
Not sure if this is a good or bad thing for us. He comes from Tatler...which would be more of a fit with our Union brothers.
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| Currently reading BBC Radio presenter and journalist Stuart Maconie's book "Pies & Prejudice - In Search of the North" (he's a Wiganer ). He would seem to be a likely advocate of Rugby League in the South.
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| Quote ="ExiledFromHull"There is NO free way to market anything!
Everything costs!
If you throw a little at it - you get a little back
You throw a lot at it - you get more back.
Thats Marketing in a nutshell.
So unless the pot gets bigger - the marketing stays small.'"
CPA is the most cost effective way to market. 20% commission on every ticket sold as a direct result of promotion is £12,500 out of £60,000 for 4,000 tickets.
IF say, the London Paper was to run a promotion all week, offering a free raffle ticket with a prize of a box and full hospitality when a ticket is purchased, you would need 0.8% response to get 4,000 sales.
Book price for a page is £18,500, but you and I both know that £10,000 is nearer the mark if not even less. So, The London paper (or any of the others) gets a promotion to run that should generate anywhere between £8,000 and £15,000, we get 500,000 opportunities to raise our profile and not 1 penny changes hands unless it works.
Metro ran a campaign in 2005 for 6 free VB's with a ticket. 6,500 turned up to see us beat Leeds. Our average that season was 4,003........it ain't brain surgery
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