|
|
Rank | Posts | Team |
Player Coach | 2388 | No Team Selected |
Joined | Service | Reputation |
Jan 2007 | 18 years | |
Online | Last Post | Last Page |
Jan 2025 | Jan 2025 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="Rooster Booster"You lightweight matt.'"
I know. But I was back in the gym on Monday trying to knock some sense into my back. Pain is pain, but it's whether you choose to suffer...
|
|
|
Rank | Posts | Team |
Club Owner | 20966 | No Team Selected |
Joined | Service | Reputation |
Aug 2003 | 21 years | |
Online | Last Post | Last Page |
Jun 2015 | Feb 2015 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="BroncOnIon"but because of your repeated harpings on historical errors by the club.'"
correction.......they are only historical if they happened pre-2012.........they are no longer historical as the 1,970 who bothered last week points to!
Also, if this had been a thread regrding the performance of the team, then by all means comment on my marketing musings, but as it's a thread on the topic of a shameful attendance, take your personal attacks elsewhere.
The Shameful attendance is a direct result of CURRENT marketing activity being about as much use as a chocolate teapot......
|
|
|
|
Rank | Posts | Team |
International Chairman | 7631 | No Team Selected |
Joined | Service | Reputation |
Apr 2002 | 23 years | |
Online | Last Post | Last Page |
Jul 2016 | Apr 2016 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| To my mind, the fundamental problem with marketing this club is that there's b*gg*r all to market without a successful team and that's something we don't currently have. Unlike most of our northern and even Welsh cousins, we don't represent any community so we can't fall back on people having a natural soft spot for the local team.
We could market away and get folks to attend a match or two, but would they come back to see and support a beaten team? I think not. If the sport of RL is serious about having a club based in the capital then it has to ensure that it's up there at or near the top of the league. And how does it do that? By removing any restrictions on who we can recruit (players and coaching staff) and by ensuring that the funding is there to enable us to pay these people long term and without the arbitrary time-outs on overseas recruitment that were previously imposed (rather like a government committing to get its military out of a foreign war zone by a fixed date rather than when the job's proved to have been done). There would of course be understandable howls from M62-land about unfair treatment, not a level playing field, etc. So this approach would have to be supported by all SL clubs who'd need to persuade their fans that this is the way to go.
Would it work? Would crowds flock in to see a team that played with panache and had continuing success? Don't know and the omens from what happened during Branson's time aren't really positive. What is sure is that without success on the pitch there's absolutely no chance of selling a sports team which has to operate in a competitive environment.
So, IMO any emphasis on a marketing-led approach is putting the cart firmly ahead of the horse and just won't work.
|
|
|
Rank | Posts | Team |
International Chairman | 7155 | No Team Selected |
Joined | Service | Reputation |
Dec 2001 | 23 years | |
Online | Last Post | Last Page |
Sep 2024 | Sep 2024 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| I guess it's a bit like having a brand new product.
No-one knows about it. So what do you do?
Get it known.
Market it.
If people try it for the first time then great, if they don't they don't. If they try it again, then great, if they don't they don't. Some people will like the product, people won't.
But you do need to make people aware of its existence in the first place.
|
|
|
Rank | Posts | Team |
International Chairman | 7631 | No Team Selected |
Joined | Service | Reputation |
Apr 2002 | 23 years | |
Online | Last Post | Last Page |
Jul 2016 | Apr 2016 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="Rooster Booster"I guess it's a bit like having a brand new product.
No-one knows about it. So what do you do?
Get it known.
Market it.
If people try it for the first time then great, if they don't they don't. If they try it again, then great, if they don't they don't. Some people will like the product, people won't.
But you do need to make people aware of its existence in the first place.'"
That's second place. First is having the product.
|
|
|
|
Rank | Posts | Team |
International Chairman | 5130 | No Team Selected |
Joined | Service | Reputation |
Mar 2002 | 23 years | |
Online | Last Post | Last Page |
Dec 2024 | Nov 2024 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="BroncOnIon"That's second place. First is having the product.'"
Which is why David Hughes invested in strengthening the squad this year.
|
|
|
Rank | Posts | Team |
International Chairman | 7631 | No Team Selected |
Joined | Service | Reputation |
Apr 2002 | 23 years | |
Online | Last Post | Last Page |
Jul 2016 | Apr 2016 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="jbuzza"Which is why David Hughes invested in strengthening the squad this year.'"
Not enough - isn't allowed to spend more and probably couldn't or wouldn't.
And there's the matter of the coaching staff.
|
|
|
Rank | Posts | Team |
International Chairman | 7155 | No Team Selected |
Joined | Service | Reputation |
Dec 2001 | 23 years | |
Online | Last Post | Last Page |
Sep 2024 | Sep 2024 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="BroncOnIon"That's second place. First is having the product.'"
We do have a product. We are London Broncos Rugby League.
The crux is, is that you and many other short and long term fans may not be happy with it at the moment.
If the product is poor, then it will be harder to market. But our product will go up and down in quality as has been shown by our history. We need more people like yourself who have gone through the ups and downs. Afterall, you (and others) took the steps to go to that first game. And still go even with a poor product. We need to market ourselves to get newer people to that first game.
Interestingly, the more people that don't like a product, the more bad publicity we get. So the more people, that say we're poor, crap etc. The less effective the marketing will be as reviewers out there can make or break the marketing.
There are people out there that buy and are happy to buy a skoda!
|
|
|
|
Rank | Posts | Team |
Player Coach | 20628 | No Team Selected |
Joined | Service | Reputation |
Mar 2009 | 16 years | |
Online | Last Post | Last Page |
Aug 2016 | Aug 2016 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| I was going to go, couldn't make a 2pm Sunday kickoff though
|
|
|
Rank | Posts | Team |
Club Owner | 33944 | No Team Selected |
Joined | Service | Reputation |
Mar 2004 | 21 years | |
Online | Last Post | Last Page |
Mar 2016 | Mar 2016 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| I dont know if certain posters on here have noticed, but for every team that wins, another team looses
That is the whole point , you have to market your team no matter how they perform, having said that, teams can ' perform ' well and still lose, at home the remit should be attacking RL, the result secondary
If success is the only way you can build a club and its support, there are only 4/5 clubs worth having, and that includes us mere mortals down here , so tell me, what future is tgere fir tge Skolars? , or will they thrive when you lot shut down?
|
|
|
Rank | Posts | Team |
Club Owner | 20966 | No Team Selected |
Joined | Service | Reputation |
Aug 2003 | 21 years | |
Online | Last Post | Last Page |
Jun 2015 | Feb 2015 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="Rooster Booster"But you do need to make people aware of its existence in the first place.'"
100% Correct..........
Quote ="BroncOnIon"That's second place. First is having the product.'"
So far wrong it's painful! Field of Dreams attitude that has the club in the position it is now, with sub 2000 crowds 2 games into the new incarnation..........
I have heard every excuse in the book for the terrible attendances the club get........but believe me, regardless of if the team are top 4, top 8 or stone last, if you DON'T F****NG LET PEOPLE KNOW WE EXIST NOBODY WILL TURN UP!
Why not....just as an experiment that would cost very little, leaflet every house covered by the following map with a 2 for a tenner offer........I assure it it will generate more new fans than the ES adverts did and cost a lot less.
[urlhttp://maps.google.co.uk/maps?hl=en&q=TW2&gs_sm=3&gs_upl=1494l1994l0l2206l3l3l0l0l0l0l430l770l3-1.1l2l0&gs_l=hp.3..0l4.1494l1994l0l2206l3l3l0l0l0l0l430l770l3-1j1l2l0&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&biw=1366&bih=525&wrapid=tlif133057175546510&um=1&ie=UTF-8&sa=N&tab=wl[/url
|
|
|
|
Rank | Posts | Team |
International Chairman | 8840 | No Team Selected |
Joined | Service | Reputation |
Dec 2001 | 23 years | |
Online | Last Post | Last Page |
Nov 2021 | Jan 2021 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="Rooster Booster"I guess it's a bit like having a brand new product.
No-one knows about it. So what do you do?
Get it known.
Market it.
If people try it for the first time then great, if they don't they don't. If they try it again, then great, if they don't they don't. Some people will like the product, people won't.
But you do need to make people aware of its existence in the first place.'"
Sorry Mick but that's bollox in respect to this unique situation, you and I both know that retention of supporters is far more of an issue than attracting them in the first place, gutterfax can sprout the mantra until the cows stop mooing, but getting new blood through the door via whatever means inc massaging the teams or the conditions we can recruit by mean nothing if the reasons people do not in general stick with the product have nothing to do with conventional marketing or brand alliance.
perhaps the time has come to accept that [iin general[/i southerners do not want to experience Rugby League as a sport to the same extent that pockets of the M62 and areas of Australia do, and that no amount of throwing money at it will alter that fact, and we cut our cloth accordingly.
Skolars perhaps have the closest we will come to in the South as a community based club where more than just the sport on offer makes people feel part of the club, maybe we just aimed too high.
|
|
|
Rank | Posts | Team |
International Chairman | 4958 | No Team Selected |
Joined | Service | Reputation |
Apr 2002 | 23 years | |
Online | Last Post | Last Page |
Jun 2022 | May 2022 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
|
Huddersfield Examiner! this is what we have to put up with in the North?
"WHEN you think of 1970 in sporting terms great memories come flooding back.
From a personal point of view it would have to be being allowed to stay up late at nine years of age to watch the World Cup coverage from Mexico on one of those newfangled colour television things.
But what is not memorable is when 1970 is the size of the crowd for a Super League fixture.
However, on Sunday a meagre one thousand, nine hundred and seventy souls were registered as having watched London Broncos taking on Huddersfield Giants at The Stoop – and I am told with good authority that half that crowd had travelled from West Yorkshire.
Read More www.examiner.co.uk/news/examiner ... z1nr0PMrs4
|
|
Huddersfield Examiner! this is what we have to put up with in the North?
"WHEN you think of 1970 in sporting terms great memories come flooding back.
From a personal point of view it would have to be being allowed to stay up late at nine years of age to watch the World Cup coverage from Mexico on one of those newfangled colour television things.
But what is not memorable is when 1970 is the size of the crowd for a Super League fixture.
However, on Sunday a meagre one thousand, nine hundred and seventy souls were registered as having watched London Broncos taking on Huddersfield Giants at The Stoop – and I am told with good authority that half that crowd had travelled from West Yorkshire.
Read More www.examiner.co.uk/news/examiner ... z1nr0PMrs4
|
|
|
|
|
Rank | Posts | Team |
Player Coach | 868 | No Team Selected |
Joined | Service | Reputation |
Jan 2007 | 18 years | |
Online | Last Post | Last Page |
Jan 2019 | Sep 2018 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Huddersfield are in no position to criticise other clubs, given their past
|
|
|
Rank | Posts | Team |
Club Coach | 12169 | No Team Selected |
Joined | Service | Reputation |
Oct 2004 | 20 years | |
Online | Last Post | Last Page |
Apr 2016 | Mar 2016 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="Homer"perhaps the time has come to accept that [iin general[/i southerners do not want to experience Rugby League as a sport to the same extent that pockets of the M62 and areas of Australia do, and that no amount of throwing money at it will alter that fact, and we cut our cloth accordingly.'"
I would be prepared to accept this if rugby league had no presence in London beyond a propped-up professional top flight club. But with all the amateur clubs springing up, and more schools than ever taking it up (even my old school in Streatham, which only ever had football and cricket when I were a lad, is now taking it up via a partnership with Brixton Bulls) there is a genuine demand for the game from kids. The issue for me isn't that people down here aren't that bothered, it's more that London Broncos / Quins / whoever hasn't been able to attract or retain that interest.
There's enough people who know about and / or play the game in the south-east that we could get average attendances of at least 5,000+. So why aren't we?
|
|
|
Rank | Posts | Team |
Player Coach | 20628 | No Team Selected |
Joined | Service | Reputation |
Mar 2009 | 16 years | |
Online | Last Post | Last Page |
Aug 2016 | Aug 2016 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Get Saatchi & Saatchi, Max Clifford, Jordan, OK Magazine and Mary Queen of Shops on the payroll.
|
|
|
Rank | Posts | Team |
International Chairman | 8840 | No Team Selected |
Joined | Service | Reputation |
Dec 2001 | 23 years | |
Online | Last Post | Last Page |
Nov 2021 | Jan 2021 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="The Penguin"I would be prepared to accept this if rugby league had no presence in London beyond a propped-up professional top flight club. But with all the amateur clubs springing up, and more schools than ever taking it up (even my old school in Streatham, which only ever had football and cricket when I were a lad, is now taking it up via a partnership with Brixton Bulls) there is a genuine demand for the game from kids. The issue for me isn't that people down here aren't that bothered, it's more that London Broncos / Quins / whoever hasn't been able to attract or retain that interest.
There's enough people who know about and / or play the game in the south-east that we could get average attendances of at least 5,000+. So why aren't we?'"
All recent within past decade at most, and last 5 years in main, great progress for sure, but not an ingrained part of the psyche. Where they can these players may wish to stay associated with a premier club, but in the main they are either playing cos they have to, or, its just another sport on the curriculum, what they do not have unlike say in Wigan or Hull is a defined age group path that will take more than 1% of this uptake from schools playing to possible home town club stardom. The more am and lower tier clubs springing up into their local communities will no doubt grow the sport because they are grounded and part of the town.
Broncos does not fit that bill, and most kids would never aspire to play for a club with no soul and roots for them.
|
|
|
Rank | Posts | Team |
Club Owner | 20966 | No Team Selected |
Joined | Service | Reputation |
Aug 2003 | 21 years | |
Online | Last Post | Last Page |
Jun 2015 | Feb 2015 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="Homer"gutterfax can sprout the mantra until the cows stop mooing.'"
Sorry....did I need to ask permission?
Facts are easily manipulated to become stats that back an argument......the average attendances I posted in the other thread point to performance on the park as well as community engagement being important to building a fan base......and in this case the fact will be the 3,124 average from 2011 versus the 3,918 average we had at GP in 2005.
2004, we finished at the @rse end of the table and still attracted 3,500 average.........but the community knew we were there and they came to games......I am not advocating a move back to GP by the way, just a bit of the diect marketing and door dropping that went on in Brentford.
|
|
|
Rank | Posts | Team |
International Star | 2259 | No Team Selected |
Joined | Service | Reputation |
May 2011 | 14 years | |
Online | Last Post | Last Page |
Apr 2015 | Mar 2015 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| We should have all realised that a thread with attendances in it was going to be "stolen" by GF. There are 2 certainties in life ;
Poor crowds at the Broncos
Post a bad crowd GF presenting more stats than Clarkey on BnA
PS- GF why dont you develop an attendance meter.....
|
|
|
Rank | Posts | Team |
Player Coach | 2742 | No Team Selected |
Joined | Service | Reputation |
Aug 2006 | 18 years | |
Online | Last Post | Last Page |
May 2020 | Dec 2018 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Are we convinced that under previous regimes, our attendances were the correct figures? I'm not so sure.
What I am sure is that since we've been at The Stoop, if you swapped our team for say Leeds or St Helens, we would be pulling in at least 5000 people regularly now (probably more).
Unfortunately, we have had a mediocre team that has not been worth marketing and barely been featured on Sky (good job too).
|
|
|
Rank | Posts | Team |
Club Owner | 3678 | No Team Selected |
Joined | Service | Reputation |
Mar 2004 | 21 years | |
Online | Last Post | Last Page |
Aug 2014 | Jun 2014 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="Dan Stains woz God"Are we convinced that under previous regimes, our attendances were the correct figures? I'm not so sure.
What I am sure is that since we've been at The Stoop, if you swapped our team for say Leeds or St Helens, we would be pulling in at least 5000 people regularly now (probably more).
Unfortunately, we have had a mediocre team that has not been worth marketing and barely been featured on Sky (good job too).'"
Im in agreement with you DSWG. people are not going to flock to see a team which is not performing well season after season with no hope of ever being competitive because we havn't got the funds to bring in the quality players to make us competitive. Yes, the youngsters are coming through but this is a slow process and is more something which will affect the future not something which will transform the team on any given season. If this is truly TGG the fans are there - they just need the quality of product to attract them which hasnt happened yet.
|
|
|
Rank | Posts | Team |
International Chairman | 7631 | No Team Selected |
Joined | Service | Reputation |
Apr 2002 | 23 years | |
Online | Last Post | Last Page |
Jul 2016 | Apr 2016 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="Snoopy" If this is truly TGG the fans are there - they just need the quality of product to attract them which hasnt happened yet.'"
Right, which is what I wrote a couple of evenings ago, and I think that the only way to achieve that is to take off the shackles of low investment, salary cap, import restrictions. [size=150 =#BF0000If[/size you can do all of that, then you'll have a product that's worth marketing.
But of course Homer may be right, there's no guarantee that even that would succeed in London. What is for sure is that 30 years of second-ratedness has got us nowhere. DH knows that of course which is why he's trying to buy his way out of it, but he's denied the resources needed.
|
|
|
Rank | Posts | Team |
Player Coach | 20628 | No Team Selected |
Joined | Service | Reputation |
Mar 2009 | 16 years | |
Online | Last Post | Last Page |
Aug 2016 | Aug 2016 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| As someone who watches about 5 or 6 games a season at the stoop i'd say it's the soulless nature of the ground that is the only problem for me, when i compare it to a derby match up north the difference is immense. There's not one game in the London calendar in which you think, i can't wait for that game it will be electric.
London's problem i think after seeing all the countless theories is its isolation, if Skolars improved both on the field and financially and a team from Hertfordshire or Kent where also in the mix THEN i think Bronco's fan base would increase even though there would be more competition for attracting RL fans.
|
|
|
Rank | Posts | Team |
Player Coach | 20628 | No Team Selected |
Joined | Service | Reputation |
Mar 2009 | 16 years | |
Online | Last Post | Last Page |
Aug 2016 | Aug 2016 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| I think someone will pull me up on the isolation bit by using Catalan as an example so i'll just say their isolation is different and is actually a uniting factor, France v England, the only French team in the league helps them attract beyond the city walls for those who love both RL and SL.
|
|
|
Rank | Posts | Team |
Club Owner | 33944 | No Team Selected |
Joined | Service | Reputation |
Mar 2004 | 21 years | |
Online | Last Post | Last Page |
Mar 2016 | Mar 2016 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
TO BE FIXED |
|
| Quote ="Dan Stains woz God"Are we convinced that under previous regimes, our attendances were the correct figures? I'm not so sure.
What I am sure is that since we've been at The Stoop, if you swapped our team for say Leeds or St Helens, we would be pulling in at least 5000 people regularly now (probably more).
Unfortunately, we have had a mediocre team that has not been worth marketing and barely been featured on Sky (good job too).'"
So apart from the top 4/5 teams over any given decade, the rest might as well pack it in?
You cannot guarantee a winning team, you can to a degree guarantee an attractive team, especially at home, that should be the remit for the coach, play open attacking RL, then market it for all you are worth
|
|
|
|
|