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| ?????????????????????????????????????????????? Don't know to be honest
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| Bradford Bulls - JCT 600 - [iJCT600 operating from 32 dealerships across the North of England[/i
Celtics - Brains Beer - [iWales leading drinks and hospitality company[/i
Huddersfield - Huddersfield Uni - [ienough said[/i
Hull - P&O Ferries - [ienough said (Port city team being sponsored by a Ferry)[/i
Hull KR - Parasol - [iMD happens to be a VP at Rovers[/i
Leeds - Leeds Building Society - [ienough said (local)[/i
Salford - Trafford Centre - [ienough said (local)[/i
St Helens - Pilkington Glass - [iUK head office and huge employer to local community[/i
Wakefield - Eric France - [ibased in Osset (no idea!)[/i
Warrington - Vestas - [iHas an office in Warrington (thats it!)[/i
Wigan - JJB - [iMr Whelan![/i
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As you can see, a lot of sponsors have a link to the local community, whereby their brand presence is targetted to their immediate comsumers, that the positive association to a local team with benefits to the community can be measured and used to their advantage.
The Quins/St Marys tie up is 100% along the lines of these existing deals. The majority of sponsors are small scale players, looking to use local succesful sports teams, with deep roots in a community to enhance their brand within an affordable budget.
RL teams arent asking for Global Budgets, sponsors arent looking to pay Global Budgets - simply because they are targetting local markets with local products.
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| Quote ="ExiledFromHull"Bradford Bulls - JCT 600 - [iJCT600 operating from 32 dealerships across the North of England[/i
Celtics - Brains Beer - Wales leading drinks and hospitality company
Huddersfield - Huddersfield Uni - enough said
Hull - P&O Ferries - enough said (Port city)
Hull KR - Parasol - MD happens to be a VP at Rovers
Leeds - Leeds Building Society - enough said (local)
Salford - Trafford Centre - enough said (local)
St Helens - Pilkington Glass - UK head office and huge employer to local community
Wakefield - Eric France - based in Osset (no idea!)
Warrington - Vestas - Has an office in Warrington (thats it!)
Wigan - JJB - Mr Whelan!'"
Fascinating. Just out of interest, why did you waste your time finding all this out? What are you trying to prove?
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| Im trying to prove that the precedent and current trend amongst SL teams is for sponsors to be associated with the local community.
As you can see, a lot of sponsors have a link to the local community, whereby their brand presence is targetted to their immediate comsumers, that the positive association to a local team with benefits to the community can be measured and used to their advantage.
The Quins/St Marys tie up is 100% along the lines of these existing deals. The majority of sponsors are small scale players, looking to use local succesful sports teams, with deep roots in a community to enhance their brand within an affordable budget.
RL teams arent asking for Global Budgets, sponsors arent looking to pay Global Budgets - simply because they are targetting local markets with local products.
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| Quote ="ExiledFromHull"Im trying to prove that the precedent and current trend amongst SL teams is for sponsors to be associated with the local community.'"
My question to you was WHY they pay money to sponsor the teams? So they pay money to the clubs because they are local? And that is it? For the local community, and not to boost business? P & O Ferries want to be associated with the local community and not boost their business in the North?
Additionally, I suppose there is NOBODY in London interested in such a proposition? There are no local businesses in the South? Nobody could possibily benefit from the exposure being a SL club brings? Really?
Seeing as you are the expert, how much do you think the club will be recieving from this magnificent deal? And don't give me any tosh about non-financial gains.
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| Thanks for putting your post in bold, I can read, stop being so sanctimonious.
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| Quote ="ExiledFromHull"
The Quins/St Marys tie up is 100% along the lines of these existing deals. The majority of sponsors are small scale players, looking to use local succesful sports teams, with deep roots in a community to enhance their brand within an affordable budget.
RL teams arent asking for Global Budgets, sponsors arent looking to pay Global Budgets - simply because they are targetting local markets with local products.'"
You honestly think that a sponsorship deal with St Marys College is along the same lines as businesses that turnover millions of £?
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| Plus, I haven't once mentioned anything about "global budgets", so no idea where you got that one from.
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| I wont give you Tosh about any non financial gains, as this is part of it. Not 100% but part of it.
From such a partnership with Quins, St Marys could do any of the following
- use Quins facilities for conferences, business meetings, etc for university purposes which makes the brand attraction stronger. Uni's are now business operations as well as seats of learning!
- Quins can now go to UK Sport and bolster their chances of receiving grants/funding/facility upgrades by being associated with Quins
- Use of Quins staff for summer schools and facilities during not out-of-term months is far more desirable.
- Could 'possibly' use the Quins tie-up in literature to attract prospective students to St Marys by calling themselves an Elite Sporting Uni (which in the post 2012 sporting rush is invaluable!)
Cash sums - no idea! (i wont even lie to you!)
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| Additionally, I suppose there is NOBODY in London interested in such a proposition? There are no local businesses in the South? Nobody could possibily benefit from the exposure being a SL club brings? Really?
.......im gonna say a big fat resounding NO.........you know why..........because if there was someone...........they'd be sponsoring Quinsa by now!
Or does the obvious nature of your question blind you from its obvious answer!
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| Quote ="ExiledFromHull"Additionally, I suppose there is NOBODY in London interested in such a proposition? There are no local businesses in the South? Nobody could possibily benefit from the exposure being a SL club brings? Really?
.......im gonna say a big fat resounding NO.........you know why..........because if there was someone...........they'd be sponsoring Quinsa by now!
Or does the obvious nature of your question blind you from its obvious answer!'"
<head in hands>
OK.
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| Just to point out that Leeds, arguably the biggest RL club, are also sponsored by a university.
As an aside I just find it sadly disappointing that any announcement from the club seems to be met immediately with negatives. It happens with absolutely everything, even recently a printing error by the Castleford programme printers which prior to the explanation was immediately blamed, without any foundation, on the club staff!
Of course there are things to moan about but sometimes some initial consideration of events will answer some of the concerns. For example re St Mary's sponsorship I don't believe we yet know the full details of the deal so how do we know it's bad deal?
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| Quote ="Kenda"
As an aside I just find it sadly disappointing that any announcement from the club seems to be met immediately with negatives. It happens with absolutely everything'"
There have been plenty of things that have been met by positive responses lately.
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| Our marketing is cr*p but we have no money to put into it, so i see no problem with this tie up with St Mary's. As long as they've covered all our costs and a bit more everyone's a winner.
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| Quote ="ExiledFromHull"We have 2 Unis sponsoring teams
A northern Car dealership
A big brand in wales
And local businesses
The St Marys tie-up is 'norm''"
Who is this other Uni that is a main shirt sponsor? I know of Huddersfield, no others?
You stated that the majority of sponsors are "small scale players".
Wigans sponsor is not JJB btw, its Mecca Bingo, but I suppose they are a small local business too? Vesta's turn over billions (literally). P & O? Never heard of them. Parasol turned over £300m last year.
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| I don't see what the fuss is about. Harlequins get the same fans turn up week in week out. We don't have a pool of 20,000 fans of which only 3,000 turn up for different games, it's the same 2500 and 500 away fans, so why would a company sponsor our shirt? They'd get just as much exposure with an advertising board in the ground!
To tie up with a local uni is excellent for us.
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| Quote ="Niceaction"I don't see what the fuss is about. Harlequins get the same fans turn up week in week out. We don't have a pool of 20,000 fans of which only 3,000 turn up for different games, it's the same 2500 and 500 away fans, so why would a company sponsor our shirt? They'd get just as much exposure with an advertising board in the ground!
To tie up with a local uni is excellent for us.'"
Not that we ever play away, are on Sky or are featured in newspapers and magazines.
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| Keep the personal insults to a bare minimum please.
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| After reading these boards for years I came to my first game on Sunday and thought it was great. I will be back on Saturday. I have to say it was all the negative comments from people like Lister that put me off. Why does he persist in this. What is his problem. Why does he berate everything the club does as a negative. This is good news and would have taken a massive amount of work I doubt it dropped in their lap. Why don't the club get a pat on the back for a job well done. Don't drive potential fans away with constant moaning and negativity.
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| I think a trick has been missed in that if we weren't going to get a "major" sponsor then the charity idea would have given the club great publicity and PR - particularly a national london based charity i.e. Great Ormond Street Hospital.
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| well said Barry
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| Quote ="rosetintedspecs"After reading these boards for years I came to my first game on Sunday and thought it was great. I will be back on Saturday. I have to say it was all the negative comments from people like Lister that put me off. Why does he persist in this. What is his problem. Why does he berate everything the club does as a negative. This is good news and would have taken a massive amount of work I doubt it dropped in their lap. Why don't the club get a pat on the back for a job well done. Don't drive potential fans away with constant moaning and negativity.'"
You are that obsessed with me? Why are you so obsessed? Very sad. I suppose I am the only person who dares say anything bad? Or the only persons posts you choose to see. I berate everything the club does as negative? Very selective reading once more. Take a closer look at my posts lately, and dare to jump off the bandwagon.
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| Quote ="Briali1"well said Barry'"
What a surprise, Briali1 in his/her weekly post backing up someone criticising me.
(Unless PP is Barry, where I would possibly agree)
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| DAVE
ITS...
NOT....
ALL.....
ABOUT.....
MONEY!!!!!!!!!!!!!!!!!!
If you're gonna use the info, then use the context!
P+O sponsoring a team in one of Europe's largest ports - makes sense!
Parasol - i explained the MD of Parasol is a VP at Rovers - makes sense!
Vesta - i couldnt explain (wind farm in Warrington?)
As for not being major players in their relative markets. I stand by that comment!
Parasol - a PAYE Umbrella scheme...........who had heard of them?
Vestas - wind energy................who had heard of them?
Leeds Permanent...............hardly the biggest Building Society in the UK!
P+O is up with Stena, Norfolk Line and SeaFrance
The List carries on!
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| Quote I work in sports marketing, its my job.
I know exactly why people wont sponsor Quins RL.
I know exactly why this has happened and why St Marys is a decent (but not perfect) tie up.
'"
EFH why dont sponsors want any involvement with Quins. This is not my field Im just curious.
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