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| Quote ="Rooster Booster"
Disappointing for Londoners wanting to spread the word'"
Tsk ... I'll have you know Gus is currently wandering up & down Chatham High Street sporting a Broncos billboard.
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| Quote ="Rooster Booster"I'm guessing it's due to reach and costs.
As an average. It can cost between 3 to 3.5 times more to put the same ad on ITV in London than it would in Yorkshire, or between 2 to nearly 3 times on Granada, dependent on the time of day and programme for a one off slot.
Or put another way, you'd spend less to place one ad on BOTH Yorkshire and Granada TV when Coronation Street (19:30 slot) than you would to place it in London alone. AND, if you went to the expensive 21:30 slot, you could almost run that same ad TWICE in Yorkshire and once in Granada for the one appearance in London.
Disappointing for Londoners wanting to spread the word, yes, but for audience and demographics, they've chosen to preach to the converted.'"
Which is why I said they should spend the equivalent amount (pro rata) on advertising in London. In papers or on radio. The club should be onto the RFL about this.
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| one could also ask the wisdom on an expensive RFL TV marketing campaign in London if they know there won't be a team there in 2014
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| Quote ="Darthchris"one could also ask the wisdom on an expensive RFL TV marketing campaign in London if they know there won't be a team there in 2014'"
One could question the wisdom of having a club in London if you arent going to promote it.
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| Quote ="Tre Cool"One could question the wisdom of having a club in London if you arent going to promote it.'"
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| Quote ="Tre Cool"One could question the wisdom of having a club in London if you arent going to promote it.'"
CLub has criticised the RFL a number of times on this
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| If i lived as close as you lot to top flight RU teams i wouldn't bother watching RL. It's a tin pot regional sport which is on its backside.
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| See Nigel Woods this afternoon has stated we will kick off the season with NO sponsors for either Super League or The Championship, suppose there is still time to find a sponsor for the World Cup!!!! just hope they do not let the RFWC slide into being a Flop!
Super League show nationwide repeat is going to be Tuesday 1.30pm, suppose it is in daytime!
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| Quote ="jaybs"See Nigel Woods this afternoon has stated we will kick off the season with NO sponsors for either Super League or The Championship, suppose there is still time to find a sponsor for the World Cup!!!! just hope they do not let the RFWC slide into being a Flop!
Super League show nationwide repeat is going to be Tuesday 1.30pm, suppose it is in daytime!'"
So, a regional sport that desires national recognition has announced an online bingo company and a Beer with a Northern pedigree as two "partners" for SL, with the latter also sticking it's name on the Challenge cup. In the same week, the RFL announce that their flagship competition and the lower divisions will start the season with no sponsor at all, they are running a TV campaign in Granada and Yorkshire TV regions to attract "new" fans and we only have 1 "partner" secured for the RLWC 2013 and still no word on a TV deal or schedule with about 190 working days until KO
It get's harder to defend the actions of the idiots in the RFL at every turn.....replace fatty woods with the crap african fielder and he'd probably do no worse
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| Love this little bit of marketing in the Liverpool Echo "St Helens reminds me of Sydney says coach Nathan Brown" well Nathan that is something I have never seen!
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| Interesting that Brian Barwick has been appointed as the Executive Chairman of the RFL from February 1st, Ex Chief Exec of the FA as well as working in TV sport, a lot of experience, but I wonder will this be the answer to turn the game around at Red Hall!
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| It's massively more expensive to advertise on TV in London, and you're only promoting one club. Advertise on Granada and YTV and you're promoting the majority of clubs.
I think the Broncos and the RFL have done well in using new media as a more affordable and trackable marketing tool. The advert is on YouTube for all to see. They can see how many people have seen it, where they live, who referred them etc. The Broncos makes good use of Twitter. More bang for buck that way.
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| Quote ="gutterfax"So, a regional sport that desires national recognition has announced an online bingo company and a Beer with a Northern pedigree as two "partners" for SL, '"
It is funny ain't it. But have you seen who sponsors the NRL?
Telstra - 50% owners of the NRL with News until this coming season
Bigpond - part of Telstra.
BEER - VB, a crap beer.
And more and more NRL clubs are sponsored by gambling institutions.
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| Quote ="Rooster Booster"It is funny ain't it. But have you seen who sponsors the NRL?
Telstra - 50% owners of the NRL with News until this coming season
Bigpond - part of Telstra.
BEER - VB, a crap beer.
And more and more NRL clubs are sponsored by gambling institutions.'"
the NRL and Superleague are 2 totally different organisations, representing 2 different sports with different rules.....the NRL is #2 sport in Australia......the Superleague is on par with speedway.
BTW, Gambling institutions aren't foxy bingo associated with that scumbag Jeremy Kyle...I'd welcome SKY owning 50% of the comp (they bankroll 90% of it already) and VB ........i'll give you that one
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| Quote ="gutterfax"the NRL and Superleague are 2 totally different organisations, representing 2 different sports with different rules.....the NRL is #2 sport in Australia......the Superleague is on par with speedway.
BTW, Gambling institutions aren't foxy bingo associated with that scumbag Jeremy Kyle...I'd welcome SKY owning 50% of the comp (they bankroll 90% of it already) and VB ........i'll give you that one
'"
VB = Very Bad
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| Quote ="Rooster Booster"VB = Very Bad'"
I thought it was Vile Brew. Same meaning I suppose.
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| Quote ="BroncOnIon"I thought it was Vile Brew. Same meaning I suppose.'"
$11 for 6 tins over here....every now and then I buy 6, put them in a small white bucket, cover them with Ice, don my 2003 away shirt and dream of better days gone by and to come for the London Broncos.
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| Hope you remember to open them all before sitting down
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| Quote ="LesT"Hope you remember to open them all before sitting down
'"
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| So ads in Evening Standard, local papers, Sport magazine, A*stralian Times, Radio Jackie. Maybe the RFL have chucked us a few quid for marketing this year?
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| Where was the ad in the Evening Standard?
The only RL I spotted yesterday was a small piece on Sir Mac receiving his well deserved new deal at Leeds.
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| Quote ="Dave Lister"Where was the ad in the Evening Standard?
The only RL I spotted yesterday was a small piece on Sir Mac receiving his well deserved new deal at Leeds.'"
In the ES sports mag...
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| That's Sport magazine isn't it? Nothing to do with the Evening Standard.
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