Quote ="jaybs"Gutterfax Anyone who has a "personal opinion" can be accused of being assumptive! it is being able to Accept others can have opinions.'"
I accept you have an opinion. I also assertain that it is wrong, but all the same, you are entitled to it. By the way, when I say it's wrong, I point out why in my opinion it is wrong, whilst you retort, as below, with utter drivel based on not one fact. That of course, is my Opinion!
Quote ="jaybs"Did I ever state that that rich people are s? many of my personal friends are most successful and come from a privileged background but they are also genuine, why people have to use boxes is beyond me for identifying different groups, but sadly that is the way many do perceive those who attend Twickenham and that is not just assumption, I was born in a two up, two down terraced house, but I never let it hold me back.'"
Re-read that 3 times and all you are doing is saying you don't believe in putting people in pigeon holes......but you make an exception for Union types. By the way, boxes, as you call them are demographic models that are the cornerstone of a lot of successful marketing campaigns, but don't let that get in the way of your ideas eh.
Quote ="jaybs"Again I have always clearly stated that any re-brand and re-launch has to be the Complete Package otherwise it is pointless! I still feel we needed the name change, but the rest of the package re-launch has been so week, I would love to see were the support the RFL are giving has gone.'"
I said the rebrand was pointless and has been show to be just that.....blame who you want...Gus does, but the fact remains that it should never of happened unless there was a major buy in and partner......in all honestly, F()(K the RFL....They offer no support and the sooner DH realises he is on his own, regardless of the mexican stand offs in the past, the sooner he can address the issue of exposure.
Quote ="jaybs"Quins RU I did expect more and especially when we adopted the name, which I supported as I felt it would bring benefits, but we were still the poor cousins and now the poor tenants, I did feel that their name would have assisted with sponsorship when you look at the major brands they enjoy, but that goes back to the
presumptive Up Market image of Union, not the product at times which can be a bore!'"
.......BUT YOU DON'T PIGEON HOLE
Quote ="jaybs"I live in the real world and for 30 odd years have done as much as I can, many players shirts sponsorships, match balls, academy sponsorship and support as well as buying like you merchandise, I also have done as much with my media contacts to promote our club and the game in London, but that is what you do as a loyal supporter!'"
Congratulations.......but unfortunately, reading posts on here, other boards and Facebook, you will soon be part of an even smaller minority.
Quote ="jaybs"Well I disagree and it is my personal opinion the west has been tried and the last few years is proof it has failed, sadly now any investment in marketing with the state of the club and on field performances is a Total Waste of Money! to Market you need the right Product and ours is not right. East us flawed is your opinion and I respect it but again I disagree! I feel it is more of an area that we could develop in and a lot of money has been pumped into the amateur game and youth development there, that is my opinion!'"
Unlike you, I look at it far more scientifically........please list the advertising and marketing campaigns run by the club between 2002 and 2012........it won't take you long.
Tried and failed
....another excuse that will be rolled out when the club moves and another Lie........pure and simple.
No attempt has ever been made........
Quote ="jaybs"I sat on many management boards and we had some strong discussions and most of the time our product was spot on, but I can assure you we walked out of those board rooms as mates and friends and worked together to ensure we always got it right, even if the choice was not always our own, if London is going to Survive and that is the stage we are getting to we need to work together, its no use having different camps, we may not agree all the time but we should on that it will be sad and disappointing if a London Super League club is allowed to fail.'"
Cool story bro......all of which has SWEET FA to do with London Broncos/Harlequins Rugby League being totally unable to market itself.....but it is, a cool story.
Now, back to the crux of the matter...East is the Answer.......
Quote ="jaybs".......... and it is my personal opinion the west has been tried and the last few years is proof it has failed '"
Please...for the love of God and my sanity, list the attempts over the last 11 years when either at TW8 or TW2 that have been made by the club or the RFL to promote the game or the club.
11 years, 4,000+ days, 148 home games..............5 CEO's, a General manager, 4 Marketing Managers, 3 Commercial Managers, god knows hom many "assistants/interns".....what have they tried?
Oyster Card holders handed out to workers at Canary Wharf.
Viral Video seen by 2,500 people,
free tickets in the ES for 2 games.
Free Tickets on FB for 1 game in return for likes.
2 x 1/4 page adverts in the Evening Standard,
4 Adshel bustops in BRENTFORD.
Above the Urine posters in 10 west London pubs (graded c...as in small boozers)
1 Metro promo for 15 notes including ticket and 6 VB's
Leafletting by the volunteers at Griffin Park
12 Black cabs liveried
Fudging of facebook likes to seem more popular
A dozen boy-band/dance troop/xfactor type of half time shows
Video on a loop in Walkabout bars
Now, I am sure I have missed some out, but the list above is pretty much indicative of why the club doesn't attract fans to games.
Please feel free to use demographic profiling when answering this post