I bought a Vodafone Warriors Membership this year, then got another one when I purchased the Wellington shirt for the Bulldogs game down here.
Memberships are a great way to encourage occasional fans to buy into something at the start of the season....once they have done this and then attended a few games, the club will contact them with ST offers for future seasons.....it's about habit forming.

There are a hard core 600 or so Broncos fans who attend all home games....these will be the ST holders for 2014 at the Hive and the trick will be to engage the occasionals and newbies, making them feel welcome and getting them interacting with the club. Data collection is key, as is what they do with it!

I like the way this bloke at Barnet operates....he is a real community guy and if he is involved at the club, I can see him tempting a fair few lapsed fans back.

We can but hope.

from what I understand Barnet's membership scheme is pretty much the same as a Season Ticket but with the difference you pay every month by direct debit - a nice way to keep a steady flow of money into the club, even during the offseason. You have to pay an advance when taking it out so it's not worth their fans cancelling in May and taking it out again in August. It'd also no doubt be a way of continuing to take money from fans who havent gotten around to cancelling their direct debit. You can also load up other stuff on your card like away travel etc. You can just be a member without paying for games for a couple of quid a month which gets you 10% off purchases at the ground

Sounds like someone with solid business acumen has set that system up!

yes, definitely! I'm just the kind of disorganised slob they'd love as well - set the direct debit up and it'd run until the day I die, Broncos attendee or not