2 very wet summers in Australia in 10 years. NO!!!! Don't tell the tourists.

That's a great result.

Can I ask if the team is successful on the Court as well? I would assume so.

Furthermore, what is roughly is the per capita marketing cost for this increased footfall?

Best season on the court for the team...won 5/lost 8........missed the play-offs (top 4) by 4 wins.

Cheap as chips....loads of footwork and player visits. Interestingly, if you call a school here and ask if the players (of any top tier club in any sport) can come along they (club and school together) will organise it around PE lessons...get a photographer involved and make an event of it.
Vouchers handed out at games for the next one....data collection, emailing updates etc....nothing that costs much....sales through schools and clubs, 5 tickets = one raffle ticket.....signed/framed shirts etc...

A combination of marketing and community , the more work you do and the more you can offer, the better the return

...it ain't rocket surgery...it's just a lot of hard work.