Damn. I was hoping for Brighton. Gillingham is a bit of a pain on the train.

Nah, still don't buy it and I can't see why they would waste their time doing it. Why would their listeners want to hear Dave Berry in the changing room of some random sports team nobody has heard of? our product isn't suitable to be mass marketed in this fashion at present. With regards to the morality, you'll never change my views on it but in the majority of cases businesses should have nothing to do with charity unless it is linked to their primary business activity. For example, William Hill make significant donations to charities supporting retired greyhounds. However Coral at one point were supporting a a charity that worked in primary schools, nothing to do with bookmaking. Why ever would they do that?

One of Rob's testimonial charities is Help a Capital Child (as it is now GF) but couldn't get them interested in any publicity even though they would gain from it!

1. Dave Berry wouldn't be the focal point......it would be Lisa Snowdon drooling over the fit blokes.etc.etc.etc.....
2. Random we may be, but WE ARE LONDON and we would be throwing an assured 10k at their charity....
3. The Product is suitable to be mass marketed....every product with maybe the exception of Rolls Royce is suitable to be mass marketed....
4. I repeat....F*&k your moral tales.....if we phone Capital FM london and say we want to give them cash in exchange for having their logo on our shirts, then we will, at worst, end up sitting around a table with them.

Paddock.......a testemonial is one thing and no disrespect to Rob, but a London Based Professional Sports Club is a whole new ball game......10k, bolted on with the potential to get more IF THEY PUSH THE CLUB is a viable opportunity for them. Soccer clubs have rivals down here, as do Union clubs.......WE DON'T!

That is drivel that I can only assume that as a marketing professional, you have only come out with in an attempt to support your argument.

And this backwards sponsorship idea you have of paying another company to put their logo on our shirts is one of the oddest I've come across. Let me get this straight:

The club should pay money to Capital FM for the privaledge of having their logo on our shirt. Then, we should start donating our own ticket revenues to charity, in association with Capital FM. And then you are hoping that because they name drop the club sometimes, people are going to start coming to watch London Broncos? Have a laugh.

You just seem to be picking channels at random that will reach huge amounts of people but realistically will achieve nothing. I keep saying it, why should Capital FM listeners give two hoots about a small Rugby League club?! If this was a professional Premier League side, then I could see why that would be attractive for them and their listeners, if linked in with a SPORTS show. I cannot believe you actually think that they would have a random link up on their Breakfast Show

Well spotted, but you get my point.......mass marketing can work for a great many products and services and London RL could be one of them....the Monarchs were mass marketed and it was only lack of CRM and continued marketing that saw them vanish up their own backsides.


So, 2,000,000 people hearing a number of DJ's promote the club and game is a bad thing is it? I would say a regular fan is worth about 260 quid a year to the club.....2,000,000 people to attract 40 new regular fans to cover the 10k......and it beats running onto the pitch with a space where we should have a sponsor....



If you don't ask, you don't get....that is the first rule of Sales. I am not saying Capital Radio would buy into the concept and I am not saying it would see the stoop rammed to capacity either, but discussing the option is better than a blank shirt, with the exception of a dental clinics logo on the sleeve!

Not selecting channels either. As I said, it wasn't my idea, but I freely admit to thinking it's a good one.......I would never have thought a link up with a radio station would pay dividends....radio Jackie or whatever was only any use whilst the club went throug its X Factor phase.

Last point. The 10k would be an assured amount. 25p from every ticket sold all season, with a minimum of 10,000 to the charity........2.5% of ticket revenue is a small price to pay for 2,000,000 listeners IMO.