Quote ="GIANT DAZ"Excellent value again BUT, how do we convince potential new fans that £125 is good value?
it's still a large amount of money and the club have to find a way of getting people to shell it out, the current fanbase will renew no doubt, it's the others we need to get in.
Obviously i'd like to see us thrown every spare penny at marketing the hell out of these starting Monday morning, get into schools/nurseries/playgroups/playgyms etc to promote them to the kids/families and offices/factories/sports clubs etc for the adults.
A visible presence in the town centre as well as places like Brighouse, Elland, Holmfirth, Mirfield, Slawit, Marsden etc, get into the supermarkets and hand out flyers and maybe a voucher for the shop .......speculate to accumulate.'"
Invest the majority of the budget into all social media platforms.
Snapchat for young teens - Competitions, let the players log in and snap throughout the day. This let's the fans feel a connection and bond with the players
Facebook - Facebook advertising, news source, video interviews
Instagram - daily training pics, use Instagram to drive traffic to other sources.
Twitter - match updates (they already do this which I Really like).
Those are just e.g's. But you have to target where people are. And everyone is on social media these days. With an all round digital strategy The Giants could have huge success.
I personally find us quite a 'dates and boring club. They occasionally seem to try, but it feels very amateur and unplanned. For e.g. when they posted on their Facebook, to go to Instagram for major news....
