Quote ="Nankivell"Maurice, I agree with you about the competition, but to suggest that only a Leyther with 25 years of supporting the club can know how to market it is, frankly, preposterous. If those were the only qualifications needed, we wouldn't be having this debate because you and others would have solved the problem and be enjoying bumper attendances in the Super League.
It is a common belief that the demise or troubles of a business are due solely to outside influences when, in reality, the major problem usually lies far closer to home. That fact has to be recognised before any progress towards recovery can be made.'"
I am not saying that, what I am saying is that to sell any product you must understand your market and the LRL market is a fairly small radius.
In any business you reap what you sow, and when things don't go to plan you look in the mirror first - every one knows that.
The vast majority of our income will come from within that small radius, fans and corporate and a 10% drop has huge bottom line impact unless alternate streams are found. The key to our success in the short term is a unified club with a clear strategy that its stakeholders want to be a part of and invest in. The Goal must be SL, the timeline 2014 for 2015 - the rest is built around that but we are running out of time, although the box is ticked this time..