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| If LISA were to get some polos or sweatshirts made, how anyone buy them. I wouldnt want to go down that route if they wont sell?
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| i think you should ask the membership first, they might make a nice "exclusive members only" item
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| I will but next meeting only in April so no harm in putting a "feeler" out
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| It's got nothing to do with me really as I'm not a member, so I wouldn't buy a Lisa shirt, if I wanted a Leigh polo I'd buy an official one.
I understand the idea for Lisa to raise additional money, and IMO you should target non-members like me, as well as members, but I don't think it should be at the expense of a current sponsor, unless you were planning to go with O'Neill's? (Even then I wouldn't get one)
Perhaps you need to look at things they don't sell, but things that all fans may buy, Flags, Beach towels, Bog seats
I'm sure you could think of more.
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| Quote ="glow"It's got nothing to do with me really as I'm not a member, so I wouldn't buy a Lisa shirt, if I wanted a Leigh polo I'd buy an official one.
I understand the idea for Lisa to raise additional money, and IMO you should target non-members like me, as well as members, but I don't think it should be at the expense of a current sponsor, unless you were planning to go with O'Neill's? (Even then I wouldn't get one)
Perhaps you need to look at things they don't sell, but things that all fans may buy, Flags, Beach towels, Bog seats
I'm sure you could think of more.'"
Some good points here.
why would non LISA members want to buy a t-shirt with LISA on it
but if LISA could make something thats not available in the o'neills shop then you could be onto a winner
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| Any suggestions as to what could be written on them or what ' pictures ' could be on them
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| Personally I think a lot of the stuff in the club shop is over priced (£27 for a polo shirt is a tad expensive IMO), think you need to put the design on here and price first to give us an idea at what your looking for......I may get one - depending what they look like.
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| Gotta agree with Wayne Linda, sell what the fans want and I dont think its clothing.
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| Branded seat cushions
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| Anything which raises funds and has the town crest on it gets a thumbs up from me.
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| but LISA's has its own logo (or two I never know which to us )
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| think jay has just answered your question Linda it will have to be cheapish but TBH I'd stick with pens key rings memory sticks rubbers rulerseven if you can get em cheap enough things like slippers, stuffkids can buy (or adults of course) for a quid or two (except of course the slippers) but you would have to speculate to accumilate and would Bert be happy
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| Quote ="FredParky"think jay has just answered your question Linda it will have to be cheapish but TBH I'd stick with pens key rings memory sticks rubbers rulerseven if you can get em cheap enough things like slippers, stuffkids can buy (or adults of course) for a quid or two (except of course the slippers) but you would have to speculate to accumilate and would Bert be happy
'"
Agree with you on this one Fred.....start small and build up good sales - then build slowly. Think you will sell a fair bit doin it this way.
The club shop at HP did babygrows and they sold out in no time, but they didnt carry it on (never understood why ), things like this are money spinners.
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| Quote ="FredParky"think jay has just answered your question Linda it will have to be cheapish but TBH I'd stick with pens key rings memory sticks rubbers rulerseven if you can get em cheap enough things like [size=150slippers[/size, stuffkids can buy (or adults of course) for a quid or two (except of course the slippers) but you would have to speculate to accumilate and would Bert be happy
'"
Can just picture the scene now .............
Dad goes downstairs for pre match Brekkie , which his wife is lovingly preparing for him , when she spots his brand new L.I.S.A. slippers and exclaims " Who the hell is this Lisa woman and why the hell have u borrowed her slippers "
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| Quote ="POPMAN"Branded seat cushions'"
Great idea, and I guess? not too expensive to organise. I would buy 2 of them.
Make a list and do a poll at a meeting and on the message board asking people to tick the 3 most popular items they were most likely to buy.
1. Cushion seats (I see more and more each week at the games)
2. Bibs
3. Rulers
4. Boot Bags
5. Sports/ankle socks
6. Coasters
7. Book Marks
8. Gym Bags
9. Note pads
10. Fridge Magnets
11. Tea Towels
12. Car Stickers
I am sure the list could be endless but see what is popular first. Make some of the items small collectables that anyone may buy whether they are Lisa or not.
Just a thought
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| Thank you everyone for the ideas, I ll look into it all.
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| Lots of good ideas, my own favourite being the seat cushion with a distinct crest/logo etc, maybe that can also be waved or held up to celebrate a try or clap the team off etc. Or possibly with an extra removable cushion cover that could be used to wipe seats down if the weather's not great or else waved as a flag - something that would produce lots of colour or movement in a bigger crowd (should we attract one of course before any of the trolls get any ideas about jumping in there).
I do think anything produced for LISA should deliberately try not to step on O'Neills' toes (if that comes across to WBK etc as elitist then so be it ). Maybe we should check if there's something among the ideas mentioned that they're not planning to offer as "official" merchandise that we could do for LISA. At a time when all parties & fans need to build some working relationships and some sort of "feelgood factor" it would be good for LISA to be seen to be working alongside the club & official suppliers rather than competing with them.
Obviously on-field matters are what we're all most interested in. But from a marketing perspective what we could do with, whether it's from LISA, O'Neills or the club's marketing department, is a gimmick. A good example was on show in this year's Superbowl (still relevant from a marketing point of view, despite being a different sport). In the '70's Pittsburgh Steelers wanted a gimmick to attract sponsors and approached their local radio announcer to help come up with one. They decided it had to be cheap, light, easy to carry, and something pretty much everybody owns, and his suggestion was the "Terrible Towel" (which may sound a bit lame on the face of it but has since become legendary). Anyway, this guy talked it up everywhere on the radio, made stories up about it & constantly came up with stuff about its effect in helping the team to win games etc, and encouraged the fans to bring a towel, any sort - either yellow or black (club colours) to the next game. Before the game hardly any towels were to be seen and they thought it had died a death, but when the team came out so did quite a few towels. In the next game one of the players decided to run out waving one (almost as a joke), and the place erupted with them. They kept building on it in radio reports etc & the club/team/players joining in, and eventually it grew into a unique item of merchandise, with new versions brought out for finals, successes, special editions, all sorts of things, and even spawning its own "brand" & a range of other "terrible" merchandise. Fans take them on holiday or to other events - wherever there's a big crowd in that part of the States, even for non-sporting events you'll see a few "terrible towel"s being waved. And they keep selling. And being talked about. And selling. And being talked about. It almost publicises itself now. The radio guy also had a mentally ill son being looked after in a special school. When he retired he handed all the rights to the terrible towel over to the school, and they've raised millions for charity off the back of it as well. Just goes to show what can be done if you get the marketing right and get the club, players etc, even local media, to play along - even the unusual ideas can become successes because of their originality and individuality.
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| Them blow up clappy stick things?
Red and White Glow sticks
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| I'd stick to anything that doesn't need to be bought by size - once you start having to stock different sizes (IE tshirts, slippers etc) it becomes a nightmare - other than that, there's some great suggestions.
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| Quote ="leyther1"Lots of good ideas, my own favourite being the seat cushion with a distinct crest/logo etc, maybe that can also be waved or held up to celebrate a try or clap the team off etc. Or possibly with an extra removable cushion cover that could be used to wipe seats down if the weather's not great or else waved as a flag - something that would produce lots of colour or movement in a bigger crowd (should we attract one of course before any of the trolls get any ideas about jumping in there).
I do think anything produced for LISA should deliberately try not to step on O'Neills' toes (if that comes across to WBK etc as elitist then so be it
). Maybe we should check if there's something among the ideas mentioned that they're not planning to offer as "official" merchandise that we could do for LISA. At a time when all parties & fans need to build some working relationships and some sort of "feelgood factor" it would be good for LISA to be seen to be working alongside the club & official suppliers rather than competing with them.
Obviously on-field matters are what we're all most interested in. But from a marketing perspective what we could do with, whether it's from LISA, O'Neills or the club's marketing department, is a gimmick. A good example was on show in this year's Superbowl (still relevant from a marketing point of view, despite being a different sport). In the '70's Pittsburgh Steelers wanted a gimmick to attract sponsors and approached their local radio announcer to help come up with one. They decided it had to be cheap, light, easy to carry, and something pretty much everybody owns, and his suggestion was the "Terrible Towel" (which may sound a bit lame on the face of it but has since become legendary). Anyway, this guy talked it up everywhere on the radio, made stories up about it & constantly came up with stuff about its effect in helping the team to win games etc, and encouraged the fans to bring a towel, any sort - either yellow or black (club colours) to the next game. Before the game hardly any towels were to be seen and they thought it had died a death, but when the team came out so did quite a few towels. In the next game one of the players decided to run out waving one (almost as a joke), and the place erupted with them. They kept building on it in radio reports etc & the club/team/players joining in, and eventually it grew into a unique item of merchandise, with new versions brought out for finals, successes, special editions, all sorts of things, and even spawning its own "brand" & a range of other "terrible" merchandise. Fans take them on holiday or to other events - wherever there's a big crowd in that part of the States, even for non-sporting events you'll see a few "terrible towel"s being waved. And they keep selling. And being talked about. And selling. And being talked about. It almost publicises itself now. The radio guy also had a mentally ill son being looked after in a special school. When he retired he handed all the rights to the terrible towel over to the school, and they've raised millions for charity off the back of it as well. Just goes to show what can be done if you get the marketing right and get the club, players etc, even local media, to play along - even the unusual ideas can become successes because of their originality and individuality.'"
If we was going to do clothes I was going to ask O Neills to do them anyway, so Im sure they wouldnt have minded.
What I think LISA needs to do is raise funds other then from membership, as it proving hard to get new members, so I thought if we could sell things fans would buy, fans could contribute and help us raise funds which all goes to help the club buy players, and get a strong team on the field.
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| DJ - I think it is great you are thinking that way and not just relying on new membership as you know more than anyone how hard a thing that is to do.
You should be commended on continually thinking of alternative revenue streams to help the club that we all (well most!) care about.
I know it must feel like you are peeing against the wind sometimes but dont give up the fight.
My hat goes of to you
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| Quote ="leyther forever"DJ - I think it is great you are thinking that way and not just relying on new membership as you know more than anyone how hard a thing that is to do.
You should be commended on continually thinking of alternative revenue streams to help the club that we all (well most!) care about.
I know it must feel like you are peeing against the wind sometimes but dont give up the fight.
My hat goes of to you
'"
We also run LISA travel this season with coaches to all the away games, so we are getting there.
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| Quote ="Dick Jones"If we was going to do clothes I was going to ask O Neills to do them anyway, so Im sure they wouldnt have minded.
What I think LISA needs to do is raise funds other then from membership, as it proving hard to get new members, so I thought if we could sell things fans would buy, fans could contribute and help us raise funds which all goes to help the club buy players, and get a strong team on the field.'"
Agree completely and it's a great idea.
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| Anyone suggesting those air horns they had at the GF gets one up their backside.
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