See what you mean, compare the clarity and definition of the prize winner to the other people in the background.

It must be a fix, someone at the Guardian is ensuring that their friend wins a prize which must be worth a whole £2.50.

looks like Dean Gaffney

looks like its his 1st day out in years

Is that Casual Des directly behind the winner ?

need to get yourself a funny hat or something that would attract the attention of the photographer.