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| Quote ="redgunner"It is a shame the board did not take on the marketing mantle needed to bring in the missing 5000'"
Agreed.
The managements thinking is hilarious.
I know, lets move the ground over to the outer city suburbs, and we'll increase our gates to an average of 8k without any marketing and PR ploys,
Absolute genius.
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International Board Member | 2066 | No Team Selected |
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| Quote ="Dantes Inferno" I know, lets move the ground over to the outer city suburbs...'"
I'm almost certain they've moved to a new build... Anyway, that's a side issue - I'm so excited about our future under your leadership. Some people just ooze success and I've read enough of your thought-provoking musings here to know you're the real deal. You've got all the answers.
So?.. When you gonna save us??
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| I'm so excited about our future under your leadership.EX.SAL.UNI
I am sorry to say I am with Dantes thought process on this one, I am so disappointed by the lack of marketing, we had a once in a life time opportunity from the final game to now & we have decided to do nothing!
A friend of mine went into the shop at the Willows two weeks ago to buy a Christmas present, ended up spending £50 elsewhere because the club had no stock, the shop did not know when they were to get some stock, did not know when they were moving, utter shambles!
No shop!
No radio advertisements!
No bill boards
should have signs when you enter Salford, welcome to the home of Salford City reds
No selling the concept, get people interested, open days, open the shop at Barton would have been a start, get people visiting the new stadium buying merchandise, get people interested.
I am sorry I should not let this get to me but is does, what a waste of a golden opportunity, BBC, MEDIA CITY, TRAFFORD CENTRE, PEEL HOLDINGS we have really messed this up for very little capital.
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| Watch out redgunner, the knives will be out. People don't like to hear the truth on here matey.
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| Quote ="Dantes Inferno"Watch out redgunner, the knives will be out. People don't like to hear the truth on here matey.'"
Not at all, some people though change the record ooasionally and go about what they have to say with some dignity rather.
Then there's you.
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| Glad to be one of the 900 or whatever the figure is.
Putting the support back into supporter.
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International Board Member | 2066 | No Team Selected |
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| Quote ="redgunner"I'm so excited about our future under your leadership.EX.SAL.UNI
I am sorry to say I am with Dantes thought process on this one, I am so disappointed by the lack of marketing, we had a once in a life time opportunity from the final game to now & we have decided to do nothing!
A friend of mine went into the shop at the Willows two weeks ago to buy a Christmas present, ended up spending £50 elsewhere because the club had no stock, the shop did not know when they were to get some stock, did not know when they were moving, utter shambles!
No shop!
No radio advertisements!
No bill boards
should have signs when you enter Salford, welcome to the home of Salford City reds
No selling the concept, get people interested, open days, open the shop at Barton would have been a start, get people visiting the new stadium buying merchandise, get people interested.
I am sorry I should not let this get to me but is does, what a waste of a golden opportunity, BBC, MEDIA CITY, TRAFFORD CENTRE, PEEL HOLDINGS we have really messed this up for very little capital.'"
The one tried, tested and failed measure to change any of the above is whinging like a b*tch on an internet forum.
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Player Coach | 678 | No Team Selected |
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| Ex Sal uni: And I thought you were the educated one!
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| Quote ="redgunner"I'm so excited about our future under your leadership.EX.SAL.UNI
No shop!
No radio advertisements!
No bill boards
should have signs when you enter Salford, welcome to the home of Salford City reds
No selling the concept, get people interested, open days, open the shop at Barton would have been a start, get people visiting the new stadium buying merchandise, get people interested.
I am sorry I should not let this get to me but is does, what a waste of a golden opportunity, BBC, MEDIA CITY, TRAFFORD CENTRE, PEEL HOLDINGS we have really messed this up for very little capital.'"
Similar to wakey for seasons past. We have sorted the above and more with shop openings, presentations, players in communities.
Hopefully you Salford fans sometime soon can see an improvement like we have and won't have to wait.
I am astounded given the new stadium that the salford bosses haven't developed and acted on a robust marketing strategy before now.
Good luck, hope things improve for you.
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| Ex Salford uni
MRed
Please come to the turkey drinks night so i can deal with u on a1 2 1 basis instead of you lording each other on here
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Club Owner | 13327 | No Team Selected |
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| Quote ="The Original Red Devils"Ex Salford uni
MRed
Please come to the turkey drinks night so i can deal with u on a1 2 1 basis instead of you lording each other on here'"
Now now that sounds like fisty cuffs talking!
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| Now I think marketing could be better at the club but I have just read this on clubs facebook page (its in response to someone asking if theres any leaflets he can give out)
[i'Adam, this is happening in January on a big scale. We do not have an unlimited budget and the simple fact is enough people do not go from 'not going at all' to 'spending £200 on a season ticket' simply because they receive a leaflet to make the return on investment even close to justifiable, new stadium or not. We would spend many times more than we could expect to bring in as revenue and the club does not have money to risk. We would love to have a significant marketing budget but we don't at the moment. Every penny has to count. Pretty much any and all money that the club has is spent on the team, and any marketing spend has to be almost guaranteed to work to be approved. The goal now is to get people to the stadium to watch a game and then grow their interest from there - to retain the kind of people who came to The Willows once and were turned off. Something which, in theory, will be made easier by operating out of a better facility. Season ticket marketing spend has been targetted (and gone well) on the people who we know have at least a passing interest in the club already - to be blunt, the club cannot afford the random, scattergun approach you are calling for, and to be frank, knows that it will cost more than it brings in. Simple as that. Appreciate the passion rallying cry though. Good stuff.'[/i
I actually agree with the club on this...having worked in marketing a couple of years...radnom leaflet drops wont make people buy a season ticket....we need to get them to come to one game and then gbuild from there. In which case, if thats our strategy, january is the perfect time to promote games as if they did it now people would forget between now and feb when we play cas. sounds like more marketing will happen in Jan which should be good and lets not forget, our marketing team got 10,000 to the willows for last game......I say judge them after the first couple of games.......lets see what they can do.
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Club Owner | 5594 | No Team Selected |
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| Quote ="The Original Red Devils"Ex Salford uni
MRed
Please come to the turkey drinks night so i can deal with u on a1 2 1 basis instead of you lording each other on here'"
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Moderator | 7760 | No Team Selected |
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| Quote ="Fungus The Muffin Man"Quote ="The Original Red Devils"Ex Salford uni
MRed
Please come to the turkey drinks night so i can deal with u on a1 2 1 basis instead of you lording each other on here'"
Now now that sounds like fisty cuffs talking!
'"
No. That sounds like a work's do free bar talking.
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| Quote
[i' and any marketing spend has to be almost guaranteed to work to be approved. '[/i
'"
Now call me stupid, but how does one know if something is guaranteed to work? If the club have tried it all before then does that mean the only approach they have/ or are willing to use is " come to our shiney new stadium"?
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Player Coach | 678 | No Team Selected |
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| It good to hear that the club is actually going to do some marketing, not ideal but better late than never.
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Club Coach | 7118 | No Team Selected |
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| Quote ="redgunner"It good to hear that the club is actually going to do some marketing, not ideal but better late than never.'"
Glad that there is some happening. Surprised it wasn't done up to Xmas when ST, shirts could be marketed as ideal Xmas presents.
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International Board Member | 2066 | No Team Selected |
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| Quote ="Fungus The Muffin Man"Quote
[i' and any marketing spend has to be almost guaranteed to work to be approved. '[/i
'"
Now call me stupid, but how does one know if something is guaranteed to work? If the club have tried it all before then does that mean the only approach they have/ or are willing to use is " come to our shiney new stadium"?'"
Well, at the risk of over-simplifying something quite simple - you analyse the success/failure of previous campaigns then form a marketing strategy based on that.
Your question assumes the current (or prior) marketing systems don't work. I can understand why you'd assume that but the quote suggests they've been successful in persuading people to come and watch us, once. Delivering something worth coming back for has proved beyond us previously. They now feel there's a chance to better the newcomers' experience.
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| From what the club have done in the past they have got people to come to a game then asked for feedback etc. A lot of the feedback from The Willows was pretty negative (poor facilities, bad language, poor performance etc) so it seems if they can entice people to a game again (hopefully the first game as it's on tv) they are hoping the new stadium will give a better impression of the club.
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International Chairman | 6769 | No Team Selected |
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Feb 2002 | 23 years | |
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| Quote ="Karlos13"From what the club have done in the past they have got people to come to a game then asked for feedback etc. A lot of the feedback from The Willows was pretty negative (poor facilities, bad language, poor performance etc) so it seems if they can entice people to a game again (hopefully the first game as it's on tv) they are hoping the new stadium will give a better impression of the club.'"
will we have specia make up vans at the first match so that some of us will not cause any glare and reflection of the lights as they will be much brighter than the Willows.
Plus our marketing team changes almost every year which could explain a lot of things.
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International Star | 463 | No Team Selected |
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| Quote ="RED1"Now I think marketing could be better at the club but I have just read this on clubs facebook page (its in response to someone asking if theres any leaflets he can give out)
[i'Adam, this is happening in January on a big scale. We do not have an unlimited budget and the simple fact is enough people do not go from 'not going at all' to 'spending £200 on a season ticket' simply because they receive a leaflet to make the return on investment even close to justifiable, new stadium or not. We would spend many times more than we could expect to bring in as revenue and the club does not have money to risk. We would love to have a significant marketing budget but we don't at the moment. Every penny has to count. Pretty much any and all money that the club has is spent on the team, and any marketing spend has to be almost guaranteed to work to be approved. The goal now is to get people to the stadium to watch a game and then grow their interest from there - to retain the kind of people who came to The Willows once and were turned off. Something which, in theory, will be made easier by operating out of a better facility. Season ticket marketing spend has been targetted (and gone well) on the people who we know have at least a passing interest in the club already - to be blunt, the club cannot afford the random, scattergun approach you are calling for, and to be frank, knows that it will cost more than it brings in. Simple as that. Appreciate the passion rallying cry though. Good stuff.'[/i
I actually agree with the club on this...having worked in marketing a couple of years...radnom leaflet drops wont make people buy a season ticket....we need to get them to come to one game and then gbuild from there. In which case, if thats our strategy, january is the perfect time to promote games as if they did it now people would forget between now and feb when we play cas. sounds like more marketing will happen in Jan which should be good and lets not forget, our marketing team got 10,000 to the willows for last game......I say judge them after the first couple of games.......lets see what they can do.'"
At last some info on what they are planning,fair enough,thats all i wanted to know,now i`ll start looking on getting a season ticket again.
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| You have got to feel sorry for the marketing department,lets face It, what they are trying to market is a Rugby League
side that's no good.so don't lets keep venting our anger towards them.they would have more of a chance,If they could
use Simms is salary. I think you would all agree,wound't you.
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| no
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| Quote ="Hillbilly_Red"no'"
Well you always get one,don't you,Steve.
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Oct 2011 | 13 years | |
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| Do the club pay him to do the fantastic work he and Tarry do for the club,jeez,i thought they did it for nothing.
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