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| Quote ="Red Willow"Why do the baby items need the badge, simple Salford Reds would be as effective, or I'm an Orginal Red Devil?'"
Because Salford's branding should be on [ieverything[/i they produce.
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| Quote ="Hillbilly_Red"I tend to think internet is very important - maybe using E-Bay'"
Problem with eBay is that it hits your profit margin even further with fees. The club should either have it's own online shop or not at all. Or farm merchandising out to a third party.
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| Some great ideas but if we are in a deal with the shirt provider, Kooga, NIKE etc doesn`t everything Salford related have to come/be produced by them ? ?
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| Quote ="redhope"Some great ideas but if we are in a deal with the shirt provider, Kooga, NIKE etc doesn`t everything Salford related have to come/be produced by them ?'"
That'd be interesting to know apparel-wise, but as far as baby gear and mugs are concerned, I wouldn't have thought they'd have an input.
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| Quote ="Chico"Because Salford's branding should be on [ieverything[/i they produce.'"
The Original Red Devil is branding, it would also look better on small items such as baby wear rather than the badge
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| Quote ="Red Willow"The Original Red Devil is branding, it would also look better on small items such as baby wear rather than the badge'"
It's not Salford City Reds branding though is it.
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| Quote ="Chico"Problem: less than 20% of Salfordians have access to the internet.'"
is it a problem? how many Salford fans still live within the borough?
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| Quote ="middleman"is it a problem? how many Salford fans still live within the borough?'"
It would be very interesting to know what percentage of Salford supporters don't live in Salford.
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| With regards to the devil I have mentioned before onhere how easy it is to market. Bib with mucky little devil etc, babygrow 'I'm an original little devil' and the junior devils (which I think sounds better than junior reds) featuring the player night as was suggested. There should be branding on merchandise and in my opinion it should include a devil.
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| Quote ="chrismum"There should be branding on merchandise and in my opinion it should include a devil.'"
I agree... But it isn't part of the current branding.
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| Quote ="Chico"It would be very interesting to know what percentage of Salford supporters don't live in Salford.'"
If memory serves, a couple of years back approximately 50% of Forever Reds membership lived outside Salford and about 80% were outside "Old" Salford.
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| Quote ="Chico"I agree... But it isn't part of the current branding.'"
But why not make it so for the juniors in a non threatening manner!
Lets face it there are so many products on sale today that the club could utilise to brand easy and cheap products our own.
Sticky back plastic you can print on to, could be used to personalise photo albums, autograph books with the child's name and the current badge (no waste if it changes) I bet you can buy a kit to embose into paper and books.
The club need to be creative in their approach, conduct research into what people will purchase and maybe seek pre orders. Mind you they seem to find issues in getting the free shirt offer right so maybe there is a problem there.
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| Quote ="Red Willow"But why not make it so for the juniors in a non threatening manner!'"
I agree, the Devil motif should return. Yet you must have a prominent logo on every bit of merchandising you produce. Just having 'cheeky little devil' in type somewhere on a baby grow disassociates the garment from Salford City Reds — it could as easily have been bought in Primark etc.
Look at New York Yankees’ [url=http://shop.mlb.com/category/index.jsp?categoryId=1452529kids department[/url — the branding is on everything. New Jersey Devils are probably a more apt example for us:
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| I meant the products be branded in words rather than club badge
The original Red devils could be the brand and include Salford RLFC somewhere.
Those products show what can be done.
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| Quote ="Chico"It would be very interesting to know what percentage of Salford supporters don't live in Salford.'"
Hopefully with a Multi Million Pound stadium planned adjacent to the M60. enabling a prospective 3 million population within easy travelling distance that percentage should drop? afer all Salford will have a finely tuned marketing strategy
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| I would suggest a decent supply of actual team shirts in all sizes for both sex's and for both ome and away shirts to be stocked.
An option of discount for buying both shirts at the same time would i'm sure generate interest from fans on here.
I would suggest that a decently designed and made polo would fly out too for those who prefer not to wear the team shirt.
Maybe a de4cent idea for what would and wouldnt sell could be gleaned if when the seasontickets are sent out the club sends out a pre paid envelope and a bit of a questionaire with some tick choices as to what you'd be interested in buying.
I'm sorry but if the fans can come up with decent ideas why can't the people who areactually paid too do so? Manchester has a thriveing student population and i'm pretty certain a fair few must be doing some type of marketing courses surely the club could approach the universities about haveing some involvement and thus gain the benefit of some more youthfull left field approaches to this.
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| With the logo(s) and branding being discussed I may as well throw in my opinion that the badge/logo that we've had since becoming the reds is rubbish. A rebrand is in order in my opinion, maybe approriate to link in with the stadium move if we can wait that long.
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| Marketing dept, please take note we are2 or 3 matches in for the yawnion season and twice in the MEN they have had a glossy A4 size advert for sale sharks games, maybe this is something we could do next year
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| Quote ="shed head"Marketing dept, please take note we are2 or 3 matches in for the yawnion season and twice in the MEN they have had a glossy A4 size advert for sale sharks games, maybe this is something we could do next year'"
Costs money that I'm guessing we don't have.
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| Quote ="Iain"Costs money that I'm guessing we don't have.'"
as others have said on here sometimes you have to speculate to accumulate, get the printing sponsored by allowing an advert for the printing firm on it, maybe a local printing firm would like to come on board as a partner and support this, surely we need to be a little creative in how we advertise and how we pay for it.
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| Hi Shed Head
I teach on the Wirral and due to geographical traditions have had to teach Yawnion. Last season I spent a thoroughly dismal afternoon at Edgley Park with my Year 8 rugby team watching sale and newcastle kick the ball to each other for 80 minutes.
Having booked the tickets I am on their data base obviously, and I have had 10 text messages from the bar stewards so far this season trying to get me to go again. Now that's what I call having a go at marketing. How they get 10,500 in each week to watch that is beyond me. The most entertainment was watching the fat kid in my team return from the burger van for the 13th time and trying to guess what he was bringing back this time.
I also think we are missing a trick. Who are our major shirt sponsors? Where is our new ground (chuckle, nudge, nudge wink, wink say no more!) going to be? Shouldn't we tap up the Trafford centre for a FREE stall in one of the main malls?
The devil to make a reappearance in all marketing strategies please!!!!!!!!
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| Quote ="shed head"Marketing dept, please take note we are2 or 3 matches in for the yawnion season and twice in the MEN they have had a glossy A4 size advert for sale sharks games, maybe this is something we could do next year'"
Who sponsors Us and Sale Dolphins why the MEN, so this should be part of the sponsorship deal, in reality it costs the sponsor nothing but gets away from the empty spaces, could even have it pop up on the MEN website. Just a thought.
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| red13pjb
I work so close to the ground its unfair.
It's extremely well run. We need to get them in as advisors.
(And I wish I could go to the Crown, the OLd Vic [my local at work, or the Armoury befoe a game!!!!!!!!!!).
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| Quote ="Hillbilly_Red"
(And I wish I could go to the Crown, the Old Vic [my local at work, or the Armoury befoe a game!!!!!!!!!!).'"
Aye, some cracking pubs in Stockport - but Salford can boast The New Oxford, The King's Arms & The Crescent - a bit of a stroll to the Willows but worth the effort.
Incidentally, jumping the gun somewhat, anyone know of any decent pubs in the vicinity of Barton (planning years in advance)? My local knowledge only extends to the western borders of Eccles.
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| Closest Holts pub is the The Grapes on Liverpool Rd Peel Green, used to be my local till we moved.St Mikes social club and the Unicorn both just up the road serving no doubt the usual suspects of the kep variety.
At the Irlam end of Barton Stretch, is the Golf club not sure about non members etc and then into Irlam there`s the Nags Head and the Sports/White Lion.And that my friend is about your lot.
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