Quote ="Starbug"Oops got the maths wrong , yes I did see , and in fact quoted it either on this thread or the stadium one , however I doubt they will be looking to lose or break even on match days , they will expect a return and a profit on the days they are guaranteed to have customers , at this moment to only guaranteed ' earners ' are the match days , everything else is just guess work'"
Whilst they may not be looking lose or break even on match days, that may be the reality for them based on our average attendances, and i'm pretty confident they will have costed this
Even so, i doubt even 30 guaranteed games a year is enough to generate a £13m, 10 year contract, and yet they were prepared to sign a deal for that price and timescale based on half the games. Unless of course they are confident in making the remaining days successful.
