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| Quote ="bren2k"Or a bloke ordering Sky Sports then cut to a Stobart truck pulling up outside his house, with the Wigan & Saints teams piling out the back and knocking the bejesus out of each other on his front lawn.
It's really not difficult.'"
Yep, I suggested something similar earlier in the thread, the possibilities are not quite ' endless ' , but certainly large, and I'm sure Eddie would have been happy to help
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| Maybe they're going to add clips of the relevant teams/players who are playing in that weekends televised games, as they do with the aforementioned p !$$ poor football adverts.
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| Quote ="Starbug"All done after having somebody opening one of the new rolling billboards, ie this is what we are delivering to your door'"
In all fairness (and that idea would have been pretty perfect to be honest!), the deal with Stobart was only announced a week or so ago. This advert was probably made before Christmas.
Shame really as that would have made a far better advert, and being really apt.
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| Quote ="Wellsy13"In all fairness (and that idea would have been pretty perfect to be honest!), the deal with Stobart was only announced a week or so ago. This advert was probably made before Christmas.
Shame really as that would have made a far better advert, and being really apt.'"
Further evidence, if any were needed, that the RFL have no discernible marketing strategy and a dearth of talent amongst their senior team in terms of marketing and PR.
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| Here's a good one, RFL find out if Stobarts deliver for an electronics co ( currys,comet, etc, etc ) and chase them for ' associated ' sponsorship
TV ad, stobarts truck delivering telly for electronics co, a couple of SL players bring telly out of back of truck, instal, then dive into TV and into the action
And just as an aside, who will be the 1 st rlfans poster to start a thread with
I saw the ****** ******** advert truck today on the M **
I think we'll need a sticky sorting out
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| I'm amazed at how poor the advert is. Not only does it not show you any of the action (so you can see what the advert is for), there is no passion from the character. Surely a sport as exciting as RL should show people how exciting it can be!
An advert full of big hits and fast tries would at least get the brand across and raise the heart rate to get you excited to boot.
Last years advert is [url=http://www.youtube.com/watch?v=_JkS92RznzIhere[/url. Not the most exciting RL montage video I have seen, but has more chance of getting new viewers than the latest offering.
I really am amazed that someone has got paid for the new one!
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| To advertise Subway, you show a Subway sandwich - not a fat man. To advertise Super League, you show Super League action - not a fat man.
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| why are the RFL being criticised for the production values of SKY Sports?
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| Quote ="J O N N Y"why are the RFL being criticised for the production values of SKY Sports?'"
I think only one person has, and they've jumped on the "We announced our sponsor too late so they couldn't make a decent advert" excuse it seems...
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| No criticism of the RFL on my part, that is down to the broadcasting partner, I,m just suggesting future potential ideas
As I put on this and the other thread, if you have the visibility of a deal like the Stobarts one, the value of it is in having several partners and using them all colectively
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| Quote ="J O N N Y"why are the RFL being criticised for the production values of SKY Sports?'"
You're right - I suppose it's perfectly reasonable to assume that a governing body who gives away the sponsorship rights of the second most watched sport on Sky TV to an international company for the princely sum of nothing, two weeks before the start of the season, would have absolutely no ability to influence the way it's product was advertised by the 'broadcast partner.'
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| Quote ="bren2k"You're right - I suppose it's perfectly reasonable to assume that a governing body who gives away the sponsorship rights of the second most watched sport on Sky TV to an international company for the princely sum of nothing, two weeks before the start of the season, would have absolutely no ability to influence the way it's product was advertised by the 'broadcast partner.''"
You mean the governing body that was obliged to go the way the clubs voted on a sponsorship?
The same governing body that isn't in charge of making adverts for Sky Sports?
Yeah, perfectly reasonable.
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| Quote ="Wellsy13"You mean the governing body that was obliged to go the way the clubs voted on a sponsorship?
The same governing body that isn't in charge of making adverts for Sky Sports?
Yeah, perfectly reasonable.'"
Ta. Saved me a job.
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| Just seen the advert again.
Even worse. The tagline at the end (Watching Super League makes you tougher, or something to that effect) doesn't even appear. So now you're just left wondering what the entire point of the three clips was?!
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| Quote ="Wellsy13"Just seen the advert again.
Even worse. The tagline at the end (Watching Super League makes you tougher, or something to that effect) doesn't even appear. So now you're just left wondering what the entire point of the three clips was?!'"
No brain, no pain.
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| Quote ="Wellsy13"You mean the governing body that was obliged to go the way the clubs voted on a sponsorship?
The same governing body that isn't in charge of making adverts for Sky Sports?
Yeah, perfectly reasonable.'"
I get a feeling you're missing my point, probably on purpose for the sake of generating an argument?
I'm suggesting that whilst it's true that the RFL are not responsible for producing the advert, they should have sufficient clout and marketing nouse to a) influence the quality of it and b) ensure it ties in with their main sponsorship deal in some way. It's a poor effort by Sky, but given the value of the product in relative terms, one would have hoped it's governing body might have been able to raise the bar.
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| It seems to be knocking the whole concept of toughness thereby mocking the toughness of the sport. I'm sure that was not the intention but I'm also sure it wasn't the intention to annoy so many long term fans with an unprofessional, garbage advert with no rugby league on it!
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| Quote ="bren2k"I get a feeling you're missing my point, probably on purpose for the sake of generating an argument?
I'm suggesting that whilst it's true that the RFL are not responsible for producing the advert, they should have sufficient clout and marketing nouse to a) influence the quality of it and b) ensure it ties in with their main sponsorship deal in some way. It's a poor effort by Sky, but given the value of the product in relative terms, one would have hoped it's governing body might have been able to raise the bar.'"
I'm not trying to miss a point at all. I just don't see that you have one.
Why "should" they have "clout"? What makes you think they had a say or even were shown it before airing?
What about all the crap football adverts in the past? Do they FA not have clout?
I think you're being unfairly critical of the governing body for the sake of it. It's a common trait apparently of many keyboard warrior RL fans.
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Previous couple of years NRL season opener videos.
Not much difference! Some good footage mixed with CGI, which is hardly expensive these days, hardly rocket science!
I have a great idea for a launch video with SL stars battling it out against the Devil and his minnions, stadium turns into fiery hell etc and the SL players are victorius vanquishing the devil. The tag line? "Some games claim to be played in heaven, SL is too tough even for Hell!"
I always thought Irn-bru sponsoring SL was the way to go so we could really push the tough concept!
www.nrl.com/TelstraPremiership/S ... fault.aspx
video.news.com.au/1051391484/NRL-season-launch
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Previous couple of years NRL season opener videos.
Not much difference! Some good footage mixed with CGI, which is hardly expensive these days, hardly rocket science!
I have a great idea for a launch video with SL stars battling it out against the Devil and his minnions, stadium turns into fiery hell etc and the SL players are victorius vanquishing the devil. The tag line? "Some games claim to be played in heaven, SL is too tough even for Hell!"
I always thought Irn-bru sponsoring SL was the way to go so we could really push the tough concept!
www.nrl.com/TelstraPremiership/S ... fault.aspx
video.news.com.au/1051391484/NRL-season-launch
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| Quote ="Roy Haggerty"God.
Let's look at those RL stereotype boxes :
Fat (stuffs face while sitting on couch) : tick
Unattractive (hairy back - sorry, people with hairy backs...) : tick
Unglamourous (box of bricks, cheap car, Anywhereville) : tick
If I watch that as an RL fan, I might raise a wry smile.
If I watch that as a sports fan with no attachment to RL, it puts me off because it seems as exciting as a housebrick, and I don't want to identify with the hairy fat guy, [ieven if I am a hairy fat guy[/i.
Terrible.'"
Lighten up man are you so insecure about our game that you can't take a bit of light hearted mockery. Do you really think this ad will have any more effect than last years dancing robot thing. I actually detest the usual OTT super macho nonsense we get. Silly OTT mood music, OTT comic hero graphics and animation.
He looks like a typical sports fan, all sports not just RL. Or do you think people only like sports watched by playboy models and California surf dudes. Have we not got passed this northern inferiority complex yet. I'm sure next year will revert to over dramatic shots of players etc - this is a refreshing change.
Chip (oven or deep fried) off shoulder please.
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| Quote ="Wellsy13"I'm not trying to miss a point at all. I just don't see that you have one.
Why "should" they have "clout"? What makes you think they had a say or even were shown it before airing?
What about all the crap football adverts in the past? Do they FA not have clout?
I think you're being unfairly critical of the governing body for the sake of it. It's a common trait apparently of many keyboard warrior RL fans.'"
Are you serious? This is their product - it's the second most watched sport on Sky TV; surely it's reasonable to expect that they would be involved in how it's marketed and the image that the broadcaster portrays?
I have high expectations of the governing body, that's quite correct; it mystifies me that so many people are prepared to accept mediocrity.
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| Its a different sort of advert, its trying to be coy i think. Not Good.
I would of had a few players from each team playing in a night match, knocking 10 bells out of each other, showing some good skills in fromt of a packed out stadium. Referee then blows his whistle "Half Time Lads" as they walk down the tunnel and they come out of a Stobart lorry with a tag line of "Play Times Over"
Or something to that effect.
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| Quote ="bren2k"Are you serious? This is their product - it's the second most watched sport on Sky TV; surely it's reasonable to expect that they would be involved in how it's marketed and the image that the broadcaster portrays?'"
When Sky pay millions of pounds for broadcasting rights, it is their product to screen how they like. If we don't like it, we can go somewhere else. Oh wait...
You can pretend all you like that the RFL could make a difference here. The FA don't control the adverts on Sky. But if Sky p*ss them off, there are literally tonnes of people ready to take it off their hands. Who's coming in for Super League to make the RFL go "if you don't make a better advert, we'll..." What are they going to do? You tell us.
Quote ="bren2k"I have high expectations of the governing body, that's quite correct; it mystifies me that so many people are prepared to accept mediocrity.'"
You have unrealistic, and apparently inaccurate, expectations of the governing body.
And it's not the fact that people are "accepting" mediocrity. It's the fact that we understand why these things are happening and there is little we can do to prevent them. Anyone can sit behind a keyboard and criticise. What would you do differently and how would you go about it? Because "the RFL should have more clout" isn't exactly offering a solution.
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| Quote ="tigersteve"Its a different sort of advert, its trying to be coy i think. Not Good.
I would of had a few players from each team playing in a night match, knocking 10 bells out of each other, showing some good skills in fromt of a packed out stadium. Referee then blows his whistle "Half Time Lads" as they walk down the tunnel and they come out of a Stobart lorry with a tag line of "Play Times Over"
Or something to that effect.'"
So we're lying straight from the off
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