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| Quote ="SmokeyTA"No-one has suggested we dont play rugby league.
But thats all the game did for 100+ years, survived, Do you want to go back to a semi-pro game played in front of 2 men and his dog in tiny dilapidated stadia between parishes in small northern towns? Because those are our options, we cant keep the status quo, the world doesnt work like that, you cant stay the same. We either try and expand or we retract.
I would rather try and fail than accept a slow lingering death while the game regresses.
But as you say people in Devon, Nottingham, Edinburgh dont seem to want to watch our game. Why would they? almost all of them couldnt pick Jamie Peacock out of a line up, couldnt point out Castleford or Wakefield on a map. Why would they affiliate themselves with a game played in places they dont know by people they havent heard of? Especially when there is a game which is pretty similar with players they have heard of who seem to get the pick of our players anyway.'"
Yes ok it 'survived' for 100+ years and that was all it did, but 15 years ago we made a move into a full time professional world, something that only a few sports had managed to do successfully in the past and we were at least five steps ahead of Union which was the bigger sport and always has been. Our move forward has forced other sports to grow just as rapidly which shows we are not a dying breed we are an innovative sport living on limited resources.
You say we either try and expand but you fail to say how, you fail to have any innitiatives on what the sport could do to move forward even more than they have in those 15yrs.
Just look at how far the game has come in that short time, we've increased the playing numbers in the capital beyond anyones wildest dreams back then, we've brought two teams into the English leagues from France, we have made a big push to get into both Wales and Scotland with the Magic weekend and setting up a Welsh franchise and all this while still having the same limited resources to work with, not to mention the economic crisis the whole country has had to deal with.
My idea for expansion would be to take baby steps, don't go too far too soon, Places like Sheffield that have two football clubs that have failed pretty much recently could have been given more help and possibly had a thriving team back in the SL. The people of Doncaster have never really taken to RL but what about Rotherham or Barnsley? Then from there keep moving down both the East and West coasts while also trying to figure out a way of making the Cumbria expansion a success. Gateshead is another that doesn't seem to be taking off so what about moving up just a little bit? Would the Newcastle Falcons fans take to RL or would it be the same outcome as the Harlequins support base?
The RFL do have some great ideas and often follow through on them, it is the execution and over ambitious nature that has effected the game the way it has IMO. What is for sure though is that if we do not have a strong club game the international game will die even further, if we do not grow the club game international support will not grow to anywhere near the numbers Union get.
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| Like it or not, SL is dependent on Sky money. Without it we'd already be a semi-pro sport as we were in the 70s and early-mid 80s. And that Sky money is - in part - driven by how attractive the sport is to the broadcaster - not fans at the gate, but to advertisers and potential viewing audience. If you take Quins and Crusaders out of the mix, RL would be a less attractive sport to Sky. Sheffield/Rotherham are just a couple more northern towns. In the end the drive to keep Quins and add Crusaders was probably a financial necessity for SL as a whole.
Just on the cap, one of the reasons it hasn't been increased is because so few clubs actually spend anywhere near it. At one stage some SL clubs were spending only around 30% of the total value of the cap (David Gallop said that a few years ago and I haven't seen any evidence that the position has changed much since then). So when we compare to Union's cap its actually even worse than it looks based on the cap level (assuming most RU clubs are at/near the cap). And that's before earnings from internationals, advertising etc top up star RU players' wages.
In the case of the likes of Eastmond, in RL probably only 3/4 clubs could afford to even think of signing him - in the NRL theoretically any club could sign afford any individual 'star' player. You can further add the fact that clubs like Leeds and Wigan are probably at or near the cap and are tring to tie their star youngsters in for the long-term. If Eastmond wanted more money and Sts wouldn't/couldn't pay it, there was probably no alternative in SL. Pre-cap, the likes of Wigan and Leeds would have been sniffing around Eastmond and quite possibly he would have moved clubs rather than leave the game entirely.
Given that we don't want even our rich clubs to bankrupt themselves (as both Leeds and Wigan basically did in the 'good' old days), we have to accept that SL/RL in England simply doesn't currently generate enough money to compete financially with RU for players they are determined to get. That doesn't - or to me at least shouldn't - mean that we accept this will be the case forever. I agree with those who say we have to move on if we want RL in England to be a long-term viable sport and not just a feeder of star players to RU/NRL.
To me the only options we have in the domestic game are to strengthen the franchise clubs financially - replacing weaker ones with stronger ones and in the future quite likely reducing the number of clubs altogether. Even doing that will only help stabilise RL financially, not grow it (unless we suddenly get an influx of Russian billionaires looking for a hobby).
That really only leaves the international scene. How do we make England competitive? How do we turn RL internationals into big 'events' that even non-fans would like to attend? Like it or not that's the basis for RU's success on the international scene - competitive games that are also big events. Success breeds success in the latter - casual fans watching a competitive RU international at a packed Twickenham are far more likely to be interested in going themselves than those watching England smash France at a half-full RL ground.
I don't have the answers to that, but TBH those wanting a return to the good old days or for us to just live within our means are really asking for RL to wither and die in the long term.
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| You are right that Rotherham/Sheffield are seen as just another northern city playing a northern sport however the highest attendances are those that are derby games or teams from within a close proximity. The smaller the steps the more derbies we are going to see, this will bring rivalries out that should in theory increase supporter numbers. As we get further south the RL word grows and crosses each counties border, yes a slow way of doing it but what might be a more successful way of doing it.
Taking Quins and Crusaders out of the mix is something I would never do I think they have their place in the world of RL and as you say they are a needs must to keep Sky onside. What you have to ask though is, would viewing figures decrease if those clubs were not in the league? Would advertisers lose money if their company was not advertised whilst a London based club was on the TV? It would be interesting to get the figures from Sky as to how many households have the RL on each weekend down in the capital.
I don't think anyone has said about returning to the 'good' old days and most are pro-expansion but nobody seems to have the right way to go about expanding. The people already at the RFL have jumped head first into expanding to areas that have no or little RL interest and seem to think because they like a game played with a similar shaped ball they will like watching RL too. The day they realise this isn't the case is maybe the day the try and expand in areas not already top heavy with other sports in the area.
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| Quote ="nick hkr"The smaller the steps the more derbies we are going to see, this will bring rivalries out that should in theory increase supporter numbers.'"
Yep...lets kick out the french, london and the taffs......SKY will trip over themselves pump money into M62 Derbies.......just like they did in 1994......oh, hang on a minute?
Back on thread....offiah was a great player......but should be kept away from younger players, TV , twitter and a keyboard....he's only interested in himself.
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| Quote ="gutterfax"Yep...lets kick out the french, london and the taffs......SKY will trip over themselves pump money into M62 Derbies.......just like they did in 1994......oh, hang on a minute?'"
Quote ="nick hkr"
Taking Quins and Crusaders out of the mix is something I would never do I think they have their place in the world of RL and as you say they are a needs must to keep Sky onside. '"
Did I ever mention kicking them out? I asked if they were not there would the viewing figures alter, would the sponsorship amounts change...etc but pretty sure I said I would never kick them out due to them being a needs must!
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| Quote ="nick hkr"Did I ever mention kicking them out? I asked if they were not there would the viewing figures alter, would the sponsorship amounts change...etc but pretty sure I said I would never kick them out due to them being a needs must!'"
it would have an adverse affect on advertising revenues.....simple.
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| Quote ="gutterfax"it would have an adverse affect on advertising revenues.....simple.'"
Cannot be proven though. Do advertisers really consider the fact there are teams from places like London and Catalans? Or do they just see that the sport is open to the whole country on television?
I would also say that enough has been done to secure these sponsors with our without those clubs, however I personally do not mind any of them and have no issue with them not being in the league, I just think smaller steps would create a better expansion rather than jumping a few hundred miles here and there.
Preaching to those that know a little has got to be easier than converting the non-believers.
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| i dont have links, someone else can bother with those but I read mid way through last season that Sky have had a 30% viewer increase in wales since the Crusaders came in and 2 or 3 years ago there was an article that there were more SL viewers from inside the M25 than the rest put together. Whether Quins affect this I dont know, in fact I doubt it but I found it interesting nontheless. If theres interest in this area and theres a pro club for this interest/talent to reach then its only going to increase the player pool
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| I know it is totally off topic and not fair on the regular season pass fans of Harlequins but could there be an option for one season only to take the Quins home games to different locations in and around London? I know it is a bit far fetched but something like this or even just say 5 games of the season taken to 5 different locations could increase the supporter base they currently lack??
RE. Dico - those figures are fantastic and it certainly shows there is an appeal inside the M25, just a shame they won't go and watch the live games even international games between NZ and Aus!
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| Quote ="BrisbaneRhino"
That really only leaves the international scene. How do we make England competitive? How do we turn RL internationals into big 'events' that even non-fans would like to attend? Like it or not that's the basis for RU's success on the international scene - competitive games that are also big events. Success breeds success in the latter - casual fans watching a competitive RU international at a packed Twickenham are far more likely to be interested in going themselves than those watching England smash France at a half-full RL ground.
I don't have the answers to that, but TBH those wanting a return to the good old days or for us to just live within our means are really asking for RL to wither and die in the long term.'"
Everything in union is geared toward the international game and this is where the union spin machine really excels itself. The publicity is awesome and in a quantity/quality RL could only dream of. After winning the world cup the spin machine made the England players nationally recognised celebrities, with regular appearances on a variety of entertainment shows on the BBC and even in adverts on ITV.
Until the RFL and Superleague address the issues that prevent our national team from competing we will remain a "Northern" game and be treated as such by the media.
I don't think some of our stars leaving for RU is a bad thing (as long as it isn't excessive), on the contrary we should make the most of it as highlighting why our game is so good. I can't recall ex RL players dissing our game, in fact Edwards, Robinson and Farrell were ambassadors.
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| Quote ="nick hkr"I know it is totally off topic and not fair on the regular season pass fans of Harlequins but could there be an option for one season only to take the Quins home games to different locations in and around London? I know it is a bit far fetched but something like this or even just say 5 games of the season taken to 5 different locations could increase the supporter base they currently lack?? '"
Is there an option to take 5 Hull KR games in a season on a tour? Around Newcastle, Middlesbrough, into Cumbria, etc? No, so why do it for London?
London's transient existence over the last 10-20 years has stopped them developing as a club, as they've built up a base it has been smashed as they've moved over an hour or so travelling distance away. And people wonder why they've never built up crowds.
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| Quote ="Billinge_Lump"Is there an option to take 5 Hull KR games in a season on a tour? Around Newcastle, Middlesbrough, into Cumbria, etc? No, so why do it for London?
London's transient existence over the last 10-20 years has stopped them developing as a club, as they've built up a base it has been smashed as they've moved over an hour or so travelling distance away. And people wonder why they've never built up crowds.'"
The fact we average around 8000 supporters per home game and your last attendance was beaten by Championship sides shows that having a base is not working either! Do you really think Rovers would increase their supporter base by moving to these places? Do you think Quins could do any worse by moving a few games a season to other loacations around the city?
The people that may go to RL games in London is not the Rugby Union heartland. Said it before, just because they use a similar shaped ball doesnt mean they like both codes. The Australian and antipodean areas of London are quite far away from any RL in the capital so why not give them a chance to go see a live game once or twice a season?
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| Quote ="gutterfax"it would have an adverse affect on advertising revenues.....simple.'"
Quote ="nick hkr"Cannot be proven though. '"
No...you're right. It's all done by guess work.
P&G spend a billion a year on advertising and sponsorship based purely on the tides, the suns activity and the gut feeling of their CEO
I work in the marketing world..I don't agree with the methods used to measure potential "reach" of a campaign, but believe me, if RL reverted back to being an M62 hobby, the income from TV would drop to such an extent that maybe Leeds, Wigan and FC could possibly stay full time...the rest would be buggered.
SKY find it easier to get more revenue selling a NATIONAL sport.......return to being a hobby and the advertising revenue would drop for SKY........ergo, their investment would be reduced as well.
As for taking games "on the road'......I repeat..................The average fans for the London RL franchise, apart from maybe season 1 and half of 2 have been pretty static. Regardless of where they play, what they are called and what jerseys they wear....the problem is the same...LACK OF MARKETING!
Let's say, for example, they played a game at West Ham.....and got 5,000.......how many of these 5,000 would traipse across town to the next game at say.....Fulham? Then, there's always the issue of the stadiums...as proven by Charlton and Brentford......they don't like egg chasers on their hallowed turf
The Stoop is one of the only purpose built Rugby Stadiums in the South East. The other "London" clubs play on soccer pitches and one by one, they are being moved on......only London Irish seem to have a good relationship with their soccer buddies....maybe because London Irish are the best at MARKETING themselves and get decent crowds.
The London RL Franchise for the next 4 years will be Harlequins RL. The one and only thing the club need to focus on is getting more fans in......everything else is in far better shape now than it has been since SL began.
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| Quote ="Billinge_Lump", as they've built up a base it has been smashed as they've moved over an hour or so travelling distance away. And people wonder why they've never built up crowds.'"
Hate to pop your balloon but griffin park to the stoop by bicycle is 15 minutes or 20 minutes by bus. So this will be year 10 in west london with 2 grounds less than 4 miles apart. Average gate in that time is about 3500.............
One more time......just for you....
M A R K E T I N G is the issue.........nothing else.
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| Quote ="nick hkr"The fact we average around 8000 supporters per home game and your last attendance was beaten by Championship sides shows that having a base is not working either! Do you really think Rovers would increase their supporter base by moving to these places? Do you think Quins could do any worse by moving a few games a season to other loacations around the city?'"
So you don't want HKR crowds to get bigger?
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| Quote ="gutterfax"Hate to pop your balloon but griffin park to the stoop by bicycle is 15 minutes or 20 minutes by bus. So this will be year 10 in west london with 2 grounds less than 4 miles apart. Average gate in that time is about 3500.............
One more time......just for you....
M A R K E T I N G is the issue.........nothing else.'"
Just marketing? Really?
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| Quote ="Billinge_Lump"So you don't want HKR crowds to get bigger?'"
If Rovers would benefit from taking fixtures on the road I would happily travel to see a few games at different grounds from time to time.
If the Humber Bridge were to not have the toll charge or even a £1 toll I'd be keen to take a game or so to the south of the Humber. There are untapped resources down there that could give them some top flight sport to take advantage of. Even if they don't attend all home games even just a couple a season would be fantastic plus the merchandise we could sell at these locations.
Not only then would I hope a club south of the Humber be accepted into the semi-pro game but one day have a franchise of their very own.
So yes I want the game to grow, I want Craven Park to be sold out every game, I want the Stoop to be sold out every game too but it seems you are quite happy just accepting low crowds because you are getting more people interested in playing the game and are producing a very good standard of player down in the capital.
Gutterfax I agree marketing is a tool clubs often don't feel the need to spend big money on and think a winning team will do the job for them. I have long wondered why a Safari park like Knowsley can advertise on TV during peak times yet a Rugby League clubs have never taken to this method of advertising.
The amazing rise in crowds since HKR got promoted is quite something but we have been limited to what more we can do due to the size of the stadium, kind of a catch 22 situation, advertise and welcome people into a stand or two that are poor facilities to say the least or try and get the money in on lower attendances to build a bigger stadium. Luckily we have worked very hard to get the stadium on its way to being a top facility but once it is finished I'd hope the club have initiatives to market the club correctly and to a wider audience.
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