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| Quote ="Barry_McKenzie"It hasn't stopped you 4838 times
So what ideas do the Wigan marketing team bring in to raise the crowds at the games which will be less well attended?
I'm genuinely interested.
london Harlebroncos have tried having a street dancing competition, a family 'day' (that started an hour before kick off) and most unbelievably of all ...they showed Harlequins UNION side playing Cardiff Blues...in the bar on a big screen...for the paltry sum of just TEN POUNDS admission to try and raise money.
'"
I was going to say the same thing about you but I'm nice to you
Ok, well for the quins game at home they sold the whole North stand to a local company called Heinz (incase you don't know who they are ) which is 5,500 seats which don't normally get sold as this is the away stand and we get no away fans from Celtic, Quins, Hudds, Catalans, so they dont even bother opening the stand. This meant extra revenue and a big crowd for what is normally a poop game and atmosphere.
They have also given out free tickets out in schools and done great deals for local sports teams.
I am not sure if you were aware of the 'BIG ONE' which started this year but they basically did cheap tickets, all sorts of deals, t-shirts, mugs, car stickers and just marketed the hell out of a game and got a huge crowd.
No other super league club does things like this, and the thing is they are the ones who need to.
If Wigan can get 20,000 fans at home then England can get 75,000 at old trafford, no question.
Cheap tickets
Discount for season ticket holders at clubs
Clever marketing
Get the clubs on board
Free tickets for kids
Family tickets
Discounts for big groups
Competitions for who can sell the most tickets
Interviews about game on tv and radio
Adverts all over the place
Ticket details sent by post to all season ticket holders of the clubs
Big stadium, top class facilities
Big events on the day
There is so much more that could go on this list, and alot of them don't even involve cutting prices, but most of them would help get bigger crowds.
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| Agreed they should play all England v Oz and NZ games at 30-40,000 grounds. France at 20-25,000 grounds.
Simple really best tickets 25quid, behind the sticks 20 quid, under 16's free
Sell clubs (amateur and professional) 10 tickets for the price of 8. Clubs make 40-50 quid on every 10 tickets sold.
RFL get wads of cash, clubs earn a fair whack and RL gets on telly in fornt of big crowds. so simple yet so far away!
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| Quote ="Odemwingie"I was going to say the same thing about you but I'm nice to you
Ok, well for the quins game at home they sold the whole North stand to a local company called Heinz (incase you don't know who they are
) which is 5,500 seats which don't normally get sold as this is the away stand and we get no away fans from Celtic, Quins, Hudds, Catalans, so they dont even bother opening the stand. This meant extra revenue and a big crowd for what is normally a poop game and atmosphere.
They have also given out free tickets out in schools and done great deals for local sports teams.
I am not sure if you were aware of the 'BIG ONE' which started this year but they basically did cheap tickets, all sorts of deals, t-shirts, mugs, car stickers and just marketed the hell out of a game and got a huge crowd.
No other super league club does things like this, and the thing is they are the ones who need to.
If Wigan can get 20,000 fans at home then England can get 75,000 at old trafford, no question.
Cheap tickets
Discount for season ticket holders at clubs
Clever marketing
Get the clubs on board
Free tickets for kids
Family tickets
Discounts for big groups
Competitions for who can sell the most tickets
Interviews about game on tv and radio
Adverts all over the place
Ticket details sent by post to all season ticket holders of the clubs
Big stadium, top class facilities
Big events on the day
There is so much more that could go on this list, and alot of them don't even involve cutting prices, but most of them would help get bigger crowds.'"
Some good ideas there...pity some of the less supported clubs couldn't do the same thing.
Its gotta be easier in Wigan though...you are preaching to the already converted I suppose
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| Quote ="Barry_McKenzie"Some good ideas there...pity some of the less supported clubs couldn't do the same thing.
Its gotta be easier in Wigan though...you are preaching to the already converted I suppose'"
The fact that once Warrington got a new stadium and started winning they got crowds like saints and Bradford says otherwise. There are so many rugby fans who watch at home, it clear from the stats on who watches sport on sky sports.
Whenever a team gets to a final there is suddenly 10,000 more fans from no where.
Yes it's easier in Wigan, but surely the same thing can be done on a smaller scale even in the lower leagues. It's so simple!
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| Quote ="Odemwingie"The fact that once Warrington got a new stadium and started winning they got crowds like saints and Bradford says otherwise. There are so many rugby fans who watch at home, it clear from the stats on who watches sport on sky sports.
Whenever a team gets to a final there is suddenly 10,000 more fans from no where.
Yes it's easier in Wigan, but surely the same thing can be done on a smaller scale even in the lower leagues. It's so simple!'"
Try telling the good people at Harlequins how simple it is!!!!
I wasn't in England when London Broncos made the challenge cup final....but I'm sure they would have had a decent following at Wembley.
Surely it couldnt be that hard to tempt some of them back
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| Good bar right next to Twickers Barry so you and your rah rah chums can catch the Four Nations game after you've clapped Jonny all over the pitch.
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| Quote ="Barry_McKenzie"Try telling the good people at Harlequins how simple it is!!!!
I wasn't in England when London Broncos made the challenge cup final....but I'm sure they would have had a decent following at Wembley.
Surely it couldnt be that hard to tempt some of them back'"
The marketing team have been poor IMO.
They should be trying to make the ground easier to get to for people who live far away with buses they put on and whatever they can do.
They should be one of the clubs cutting prices on season tickets especially for big groups, you get a bigger percentage off the more people who get season tickets.
The RU club got over 50,000 on at twickers and they will have details of all these people so they should addopt Wigans 'big one' idea and contact all these people and make them an offer they can't refuse. Do similar things to what the wigan marketing team do.
They should put on double headers with the RU team and experiment how many will turn up early for a league game or will stay after a game to watch it.
They should go around the smaller clubs and offer them tickets, and also get into the schools doing the same.
They should put on major deals for away fans as people now seem to prefer going to Catalans or Celtic as it's fresh and new, so they need to try and get more away fans with offers and various other plugging techniques.
They need to set up connections with all the clubs to help with away fans and especially wiith the other London club so see if they can help each other out in any way.
Again, these are only a few ideas.
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| Quote ="Catalancs"Good bar right next to Twickers Barry so you and your rah rah chums can catch the Four Nations game after you've clapped Jonny all over the pitch.'"
We are meeting up at a pub called the Barmy Arms.
Or alternatively we may just enjoy some roast Swan canapes washed down with a cheeky glass of chardonnay from a vintage picnic set in the car park out of the back of my mates fathers Range Rover.
Top hole.
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| Quote ="Barry_McKenzie"We are meeting up at a pub called the Barmy Arms.
Or alternatively we may just enjoy some roast Swan canapes washed down with a cheeky glass of chardonnay from a vintage picnic set in the car park out of the back of my mates fathers Range Rover.
Top hole.'"
Don't forget your wax jacket old boy.
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| Quote ="Catalancs"icon_lol.gif Don't forget your wax jacket old boy.'"
I shall instruct my butler to put it out for me when he gets my houndstooth flat cap and green hunters gumboots ready for me on the morning of the big game
By jove I WILL look the most spiffing-nest colonial in the entire stadium so help me god
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| You asked the question Baz, I answered it.
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| I was really impressed with Hull's ground and the City of Machester stadium in 2003. Infact along with the JJB (DW) all the grounds that year were superb!
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| Quote ="JB Down Under"Agreed they should play all England v Oz and NZ games at 30-40,000 grounds. France at 20-25,000 grounds.
Simple really best tickets 25quid, behind the sticks 20 quid, under 16's free
Sell clubs (amateur and professional) 10 tickets for the price of 8. Clubs make 40-50 quid on every 10 tickets sold.
RFL get wads of cash, clubs earn a fair whack and RL gets on telly in fornt of big crowds. so simple yet so far away!'"
Twenty quid ! Are you off your head ? Far too expensive to watch a bunch of no hopers get thrashed.
Seriously though i think the prices at SL games especially are mad. Bring back part time Rugby league so we can run the game at a sustainable rate.
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| Quote ="Dico"
It was enough of a trek to watch wires in the cup final.
'"
I agree - The CC final should be played at the DW - it`s not fair expecting folk to travel down to London ...
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| Quote ="Quadrivium"I agree - The CC final should be played at the DW - it`s not fair expecting folk to travel down to London ...'"
What I meant smart a$$ was that when pretty much your whole fanbase is up north its suicide to expect them to travel down to london for a couple of internationals in their tens of thousands after funding the cup final, grand final, magic, south wales, barcelona and so on
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| For 2011 the RFL do need to rethink the pricing. At Hudderfield behind the sticks, both ends were fairly full. The main stand didnt look too bad. Thankfully the cameras were on the other side and didnt show the very empty middle blocks on the side opposite the main stand.
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| If the international games are to be played as seem likely, on a Saturday, then NEVER EVER AGAIN SHOULD IT BE TAKEN TO THE DW STADIUM in Wigan. Sorry Wigganers, but until you start complaining about whoever is in charge of the traffic to attend matches for international, and manage to get it organised, either by having some police on points duty, then I suggest RFL cancels any big matches ever again.
The Reeboc would have been a much better choice.
Well done to Huddersfield, who obviously have their traffic police better trained at operating the lights for travelling fans. They hold the traffic up to allow all the coaches/cars to leave the stadium and so on to the motorways in record time.
And Dico, sorry if you think it is too dear to go to Wembley. It's a pleasure you still have to experience as you grow in years and begin to have more than just pocket money to save up for treats. Take it from gran, you'll enjoy it with all the clubs, etc in west end to sample!
Hope I see even more of you at Elland Road, saw a few Wigganers last weekend, as well as a family sat next to me at Wembley and enjoyed their company as do all travelling fans who mix very well.
Come on ENGLAND, .....grannyfan Cindy
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Quote ="andyed-wiganrl"what they need to do rather than doing desperate last minute things like this....
viewtopic.php?t=435671
(which even if successful in selling out will be a false economy and lose money) is to send tickets out like RU do at the start of the season to all the clubs in the league and all amateur clubs, who then sell the tickets and keep a proportion for club funds (thus having an incentive to sell the tickets themselves as agents of the RFL)
Just googled barla and found that as at 1999 there were 1,500 amateur RL clubs in the country (I would expect that to be somewhere between 2000-2,500 now if not more).......now if each of them cant sell 20-30 on average, each NL1 and NL2 side 200 - 300, each SL side 1,000 then its a bad job!!'"
Great post andy, with which I agree, and I posted the RFU's strategy on the thread [url=http://viewtopic.php?t=435271&postdays=0&postorder=asc&start=15A simple way to increase crowds at Internationals[/url
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Quote ="andyed-wiganrl"what they need to do rather than doing desperate last minute things like this....
viewtopic.php?t=435671
(which even if successful in selling out will be a false economy and lose money) is to send tickets out like RU do at the start of the season to all the clubs in the league and all amateur clubs, who then sell the tickets and keep a proportion for club funds (thus having an incentive to sell the tickets themselves as agents of the RFL)
Just googled barla and found that as at 1999 there were 1,500 amateur RL clubs in the country (I would expect that to be somewhere between 2000-2,500 now if not more).......now if each of them cant sell 20-30 on average, each NL1 and NL2 side 200 - 300, each SL side 1,000 then its a bad job!!'"
Great post andy, with which I agree, and I posted the RFU's strategy on the thread [url=http://viewtopic.php?t=435271&postdays=0&postorder=asc&start=15A simple way to increase crowds at Internationals[/url
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| Exactly.
Sell 50% to corporates and add that on too and that is your typical international union crowd.
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| The international game needs to be nurtured.
1. Aim to return one of the fixtures to Wembley, be it the final or England/Australia.
2. The savings scheme suggested in an earlier post sounds very sensible. Wimbledon operates a ballot for tickets each year, RL could adopt something similar. Write to everyone on the RFL database, saying that they have allocated tickets for the international fixtures at a 50% discount provided that they buy 2/3 months in advance. This would stimulate early takeup.
3. Run more mid season internationals, possibly on the Friday night of the earlier Challenge Cup weekends. England, France, Wales and an Other Nationalities would give 3 additional fixtures during the season. May just encourage a few people to watch a club game on the Sunday.
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| Given whatever exists at international level is produced in a PR vacuum, the only way is up from the years since the end of the Super League War.
Provided, again, it is afforded proper respect; and that doesn't include being shunted to the end of the ESL and NRL seasons.
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