can you get in touch with Cronulla Barrie, they could do with your genius to help them find some supporters!

Because he is the self proclaimed Daily Llama and we all need one of those in our lives.

Barry McKenzie knew there would be doubters. People who would criticise his ideas for saving professional Rugby League in London from the slow death that it's been suffering since 1980.

Barry McKenzie has come up with ideas that if correctly administered could be the defibrillator (or Packer Whacker as we used to call them back home) that they so desperately need to try and correct the irregular heartbeat of this sick, dying soul less club that is currently called Harlequins RL.


People will soon realise that the McKenzie way.... is the RIGHT way.


Lets hope it's not too late. That plug on the Harlequins RL life support machine is slowly moving a little bit further out of the socket every day.

whether they target RU fans, or Aussies/Kiwis or inner city gangs or the Pakistani community is largely irrelevant - at least they would be trying something. Anything targeted with a bit of ambition, creativity and flair is better than they are doing now - and will get more people in than sitting back and waiting for people to turn up.

are showing the powers above the way to move forward, and just because, like STD's, two of you come along at the same time, does not mean your message should be silenced.

Why can't people like you comprehend the bleedingly obvious? Marketing and promotions cost money, this is especially true in a place like Greater London where the market for entertainments is huge and highly competitive. Quins RL don't have much money to spend on marketing, that's it, our marketing is entirely related to how much we have to spend, not a lot! There have been marketing initiatives, but we simply don't have the money to put out a campaign that will make a significant dent. Don't get me wrong, there are Quins fans who don't get this either, and it is entirely legitimate to ask whether we're getting the best of the extremely limited resources we do have (as long as there's no pretence that they aren't anything other than extremely limited because ultimately you get what you pay for), but it's totally stupid to claim they're sitting back and doing nothing.

Good post

you dont need loadsofmoney to target and engage with a community - whatever community or group it is.

if they choose the ANZAC expats - it doesnt cost much to have players going out and doing sessions and appearances in places where they are located.

it is all about engagement - and building relationships....you dont need to invest huge amounts of money to do that.

negative attitudes prevail all the way it seems.

I fully concur with Bazza except one thing.

VB and Tooheys New are horrible, they rival Melbourne bitter and xxxx gold as the most vile beers I've ever had the misfortune of drinking.

Not sure who this is directed at more....bazza the troll or Homer the moderator........still, rings true for both of you (and yes homer, I have read the AUP

)

You're not paying attention are you? Most Aussies are not interested in SL, those that are already come along. I've met (and played alongside for a spell) Aussies who love RL, who'll make all kinds of sacrifices to play amateur RL but haven't got the remotest interest in SL. Trying to build relationships with people who know about the club but have never been interested in it is not a way forward.

And it's not even about huge amounts of money, so don't know why you pulled that out of your , we have very little money, and we're trying to make an impression in the most competitive entertainments market in the country, with a population of millions. We already have development people working with kids, but where exactly are you going to send "players going out and doing sessions", don't tell me the Shepherds Bush Walkabout or I'll wet myself? In most other places where SL is played the players have some form of public awareness, the average shopper in the Hardshaw Centre or Tontine Market will know a smattering of Saints players (even if just by name), here that's not the case. In the past the club has tried raising awareness in Twickenham and surrounding areas with players doing appearances trying to drum up awareness, but it's a losing battle with the money we actually have to spend.

fine, the ANZAC community is just one segment of the market that Quins could target - if that one isnt appropriate, there are many more.

You seem to be in the know....what exactly are Quins doing? who is the target market? have they actually identified one? what are they doing to promote themselves to that market? who are they competing against? what can they offer that is different to the competition?

i've heard plenty of what they are not doing - not much about what they actually are doing (and dont mention the Facebook promotion thingy, or I might just have to wet myself).

What you are saying then amounts basically to this

There may be a large potential target audience but some of them may need talking round and persuading or given more incentive so we may as well not bother. The rest of them require money that the club don't have in order to be made aware of the club and to be made interested. Quins can't afford to do so and so cannot do that.

So Quins have a large target audience that they have no possible means of tapping into so will never increase attendances. When we have clubs like Widnes, Halifax, Leigh, Barrow who have smaller target audiences but are able to tap into them given the profile of being in SL (or at the very least would try which is more than your club seem able to do) why should we persist in having your club in the top league barring the way for ones that would contribute a lot more. Your attitude I hope is not shared by the people who run Quins because if it is then we may as well kick them out now. If they fail so miserably to even make Londoners aware of their existence then Skolars and Storm are more important to developing the game so we wouldn't need Quins at all. Long term the top level may need a London club but that need not be Quins.

I thought London's long term strategy was pretty good:
Develop local youth players through school and club work =
Locally born and trained players playing for the first team =
Local interest.

No one wants to see a team of imports, whether they be from Australia or from the north (round ball game is different....they don't even enjoy what's on the pitch but still go)

It'll take a fair while though. Perhaps something else is needed in the short term.

They are competing against all the hundreds of other ways people can go and spend their money on entertainment, including all sports teams that people follow which have either been part of the community for decades and decades, or have been supported in the family for decades and decades.

I'm sure you could identify lots of target markets from a population of millions, but I'm equally sure you won't be able to identify a cost effective way of targetting them from a tiny marketing budget, that's the problem.

We've done ticket deals, but then our threadbare team plays the turgid rubbish we've been offering for a long time now and they don't come back, we've put together entertainment packages, but George Sampson doing backflips at half time isn't really going to put bums on seats even if the kiddies like it, we've done Antipodean theme days, but the bulk of Aussies in London think SL is a substandard competition and are too parochial to support any other club than their own even if the claim to be the world's biggest "footy" fan. In a previous I did marketing effectiveness for a major ISP, so I know how much even minor, localised, marketing/advertising costs, I doubt we can even afford to put posters on tube trains.

Basically you are stuffed then

No I'm not saying this, I'm not aware of any audience that needs talking round who we're not bothered with, and I don't know how you managed to get to that?



All of the ways of promoting the club need money to make them work, we can bring in new people on cheap deals, but then they watch a substandard team and don't come back.



We have lots of potential target markets that we cannot tap into in the short to medium term without substantial investment.



It really depends on whether you buy into the line of the RFL and more importantly Sky (the game's major backer) that having a club in London is strategically more important than another club on the M62, or a club in Cumbria, the latter is not going to significantly boost SL crowds, and neither will raise profile of RL more than a London club.'"

Without significant, sustained investment, yes we are stuffed.

Quote ="Kelvin's Ferret"Without significant, sustained investment, yes we are stuffed.'" Maybe not Kelvins. viewtopic.php?f=2&t=449363 Saturday could be the turning point for your club. I await with interest to see what happens

Quote ="Kelvin's Ferret"Without significant, sustained investment, yes we are stuffed.'" Maybe not Kelvins. viewtopic.php?f=2&t=449363 Saturday could be the turning point for your club. I await with interest to see what happens

No ! Nonesense. There is another place.

It's dark.

It's quiet.

It's where the Mutants live (no, not Widnes!)

It's a place where you can thrive without sustained investment. Come join us.

Come join us in The Championship

Or you become a Championship club

Is the second option viable ?

Does a fat dog fart?

Everyone is welcome down here ................................

So its Haven then , not glowing much though are they ?

So who exactly is ' Thriving ' down here ?