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| Quote ="Adeybull"Always makes me laugh to read comments from people who actually know jack poop, when you know the real answer is rather different. The massive expansion of the community development operation this year, with a load more staff, gives the lie to much of your bollox as it happens, and the pledge campaign is another example of what is being done under the aegis of a new full-time marketing director and a newly-focused executive board. But no matter, you keep thinking what suits you. You always have, from what I have seen.
On one specific point - as it happens, the club (and Bradford City) have continually tried to engage the Asian community. And the massive expansion in the community development team this year will see those efforts redoubled going forward. Want to know what the main problem is? They regularly get the kids interested - very interested. Kids are kids, and they get excited about what they see and what they hear, Then the kids go home and tell their parents. And apparently most of the parents veto them having anything to do with it. Seems its some sort of cultural thing. If anyone knows why this should be so, and has any solutions, I'm sure the club would love to hear them. I know it exasperates them.
It also does not help that the largely RL-disinterested Asian community is concentrated in a great central band east-west across the city starting just north of Odsal. This means you get an isolated RL heartland of south Bradford, right at the bottom tip of the district which has far more in common in sporting terms with the neighbouing towns than it does with the rest of the district. North of the great central belt tends more to soccer - Valley Parade's hinterland is North Bradford - and then you get to the Aire Valley, which generally wishes it was not lumped in with Bradford. And further out, over the moors into Ilkley, they have a Leeds postcode and generally despise their being included in the district. And its 40 mins drive from there to Odsal on a good day. And as you go northwest up the elongated district you get plenty of open high country before you get to higher up the Aire Valley and that hotbed of Bulls support known as Keighley.
Imagine what would happen if the planners decreed that St Helens was part of "Wigan"because it was not that far away, and the little matter of a load of open country and Billinge Hill in between counted for nothing? Well that is similar distance and circumstances to Bradford and Keighley - the two largest population centres in the "Bradford" artificial district.
I am sick and tired of people going on about the size/population of the Bradford district when they refuse to recognise the geographics. And the problem the club has of being stuck at one extreme end of a diverse, and totally artificial creation of a district where the whole, much larger in area northern part - in the main - wants little to do with the city, let alone a club stuck on the far side of it. If the club wants to attract support from within say a 7-10 mile radius, and much of that area lies outside the artificial creation of a district, so bloody what? No-one is forcing any supporter to switch allegience; few will. Those who profess that if you live in a certain area you are only permitted to support the nearest club - for that is what they are effectively saying - are treating the people of those areas with total contempt.'"
So what you are saying is that "Bradford Northern" want nothing to do with Bradford Bulls
Joking aside, you are correct in that people from Ilkley, Skipton and Keighley want very little to do with Bradford per se.
Having said that, I regularly see people with Bulls and Rhinos shirts on (and Bradford City, Leeds United, Manchester United) and I don't have a problem with that, although I know some that do.
What I did and still do have a problem with was the ridiculing of Cougarmania by some in the Bradford camp then the creation of Bullmania as an almost carbon copy. Apart from that I am indifferent to the Bulls and any marketing they do in Keighley has zero effect on me. I do however, think the Bulls pledge is a brilliant idea and I wish my club had thought of it.
I find it interesting that the much praised "sporting chance" run this year by the Cougars to give 13 to 19 yera olds and "alternative" GCSE is being taken up by the Bulls and Bradford City. But no doubt there are some posters on this thread who will claim the Bulls are not copying the Cougars as the the old Ionian Quoit team first did it in 1746
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| Didn't the Cougars nick their name from the Leeds American Football team? Wasn't all the razzamatazz nicked from the NFL? Hudders tried it before as well. The ARL had been calling teams names like Sharks, Sea Eagles, Eels for ages too.
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| Quote ="meast"i used to work in batley in the early 00's and every time there was a bulls game on a friday night, there were literally hundreds,possibly thousands of people travelling from batley/dewsbury/heckmondwike/cleckheaton to odsal, so you can see why the bulls would want to target certain area's to try and attract these people back, ironically, a lot of them are now travelling to headingley on a friday night, so maybe the good folk of the heavy woollen district dont care too much about batley or dewsbury?'"
I always do find it fascinating that the people of Kirklees as a whole find going to RL games in their own area not something they think thet should do.
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| Quote ="Leaguefan"I always do find it fascinating that the people of Kirklees as a whole find going to RL games in their own area not something they think thet should do.'"
But surely the blame should be laid at the feet of the clubs of that area rather than the Bulls for attempted to attract floating supporters?
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| Quote ="Dreamer"
What I did and still do have a problem with was the ridiculing of Cougarmania by some in the Bradford camp then the creation of Bullmania as an almost carbon copy. Apart from that I am indifferent to the Bulls and any marketing they do in Keighley has zero effect on me. I do however, think the Bulls pledge is a brilliant idea and I wish my club had thought of it.
'"
That was a bit more down to Caisley, however the marketing team at the Bulls saw what Keighley had done, saw it was working and did it on a bigger scale. Think you'll find that true of most types of business. Someone does something that becomes a success and others in will attempt to duplicate it.
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| Quote ="Bullseye"Didn't the Cougars nick their name from the Leeds American Football team? Wasn't all the razzamatazz nicked from the NFL? Hudders tried it before as well. The ARL had been calling teams names like Sharks, Sea Eagles, Eels for ages too.'"
If you have read the thread you will find that the above questions have been answered several times
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| Quote ="Roofaldo"That was a bit more down to Caisley, however the marketing team at the Bulls saw what Keighley had done, saw it was working and did it on a bigger scale. Think you'll find that true of most types of business. Someone does something that becomes a success and others in will attempt to duplicate it.'"
True. I don't have an issue that it was done, but rather the way it was done.
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| Quote ="Dreamer"If you have read the thread you will find that the above questions have been answered several times
'"
Keighley invented it all themselves, and copyrighted in and patented it. Their court case against the Dallas Mavericks is due to start next week.
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| Quote ="Roofaldo"But surely the blame should be laid at the feet of the clubs of that area rather than the Bulls for attempted to attract floating supporters?'"
Is ' blame ' the correct word , or is it more a case of looking why small local clubs cannot match larger clubs in the marketing business ?
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| Quote ="Starbug"Is ' blame ' the correct word , or is it more a case of looking why small local clubs cannot match larger clubs in the marketing business ?'"
They're happy to "blame" Bradford for "stealing" their fans. Or at least some fans on here are
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| Quote ="Roofaldo"They're happy to "blame" Bradford for "stealing" their fans. Or at least some fans on here are'"
So you don't think it is something that should be looked , not that Bradford are heavily marketing in Batley/Dewsbury , but that those two clubs possibly are not doing so
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| Quote ="Starbug"So you don't think it is something that should be looked , not that Bradford are heavily marketing in Batley/Dewsbury , but that those two clubs possibly are not doing so'"
It's the responsibility of all clubs to attract the maximum number of fans available to them
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| Quote ="Leaguefan"I always do find it fascinating that the people of Kirklees as a whole find going to RL games in their own area not something they think thet should do.'"
Kirklees is an artificial creation, same as is the Bradford Met district.
Odsal IS "their own area" to many people in the Odsal hinterland just south of Bradford.
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| If the locals haven't already gone to a local game how can Bradford be 'stealing' their fans?
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| Quote ="just_jillie"If the locals haven't already gone to a local game how can Bradford be 'stealing' their fans?'"
I'm sure the protectionist luddites on this thread will come up with an explanation.
You, though, are clearly way too sensible and objective and perceptive. Characteristics that seem to afflict too many Quins fans.
Incidentally, all this fuss over a few hours of a bus driving round the Odsal hinterland speaks volumes, does it not? Or that this few hours one-off is, bizarrely, viewed by some who have jack shìt actual knowledge as "heavy marketing"?
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| Quote ="Richie"Quote ="Dreamer"If you have read the thread you will find that the above questions have been answered several times
'"
Keighley invented it all themselves, and copyrighted in and patented it. Their court case against the Dallas Mavericks is due to start next week.'"
You keep pedalling this line implying its something I've said. I have neither said nor believe that Keighley "invented" [iit[/i.
Quote ="Richie"If they really had any imagination, they'd have called them the Kougars and Kougarmania.'"
And if you had any honesty you would change your user name to Bichie
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| Quote ="Dreamer"You keep pedalling this line implying its something I've said. I have neither said nor believe that Keighley "invented" [iit[/i.
'"
Perhaps you would like to qualify what you do believe?
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| Quote ="Richie"Only one person did that.
Bullmania is no more a copy of Cougarmania than Cougars (Keighley) is a copy of Cougars (Leeds)'"
The whole 'Bullmania' thing was clearly pretty solidly based on what Keighley had done and, as has been pointed out, on many earlier examples of the same sort of thing. There is, after all, little under the sun that is truly 'new', Bradford, in fact, had cheerleaders back in the early seventies, no doubt the idea then coming from American Football, that's certainly what we fans believed anyway.
There was, incidentally, no reason for any other club not to go down the 'mania' route; what worked in Keighley and Bradford would have worked anywhere else. Though I should point out that it wasn't the club who installed the 'mania' suffix in Bradford, it was added in the fashion of the word 'gate' being stuck on the end of every political scandal, by the press and public. Though, once run up the flagpole, a very willing and pro-active publicity department certainly saluted it.
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| Odsal even featured cheerleaders, marching bands, music in the stands at matches. In 1988. Just not when the rugby league team were there
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| Quote ="Richie"Perhaps you would like to qualify what you do believe?'"
Perhaps you would like to actually read what people write.
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| Quote ="Bulliac"The whole 'Bullmania' thing was clearly pretty solidly based on what Keighley had done and, as has been pointed out, on many earlier examples of the same sort of thing. There is, after all, little under the sun that is truly 'new', Bradford, in fact, had cheerleaders back in the early seventies, no doubt the idea then coming from American Football, that's certainly what we fans believed anyway.
There was, incidentally, no reason for any other club not to go down the 'mania' route; what worked in Keighley and Bradford would have worked anywhere else. Though I should point out that it wasn't the club who installed the 'mania' suffix in Bradford, it was added in the fashion of the word 'gate' being stuck on the end of every political scandal, by the press and public. Though, once run up the flagpole, a very willing and pro-active publicity department certainly saluted it.'"
Thanks for that, this was getting rather tedious.
Its probably fair to say that you did it bigger and better than we did, but once we were denied superleague we were pretty much dead in the water overnight.
It would be nice to get those days back, and our new directors certainly have ambition, but I personally think the moment has been lost and it will need a different approach to revitalise a small town club like ours.
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| Quote ="Dreamer"Perhaps you would like to actually read what people write.'"
Lots of emotive ranting about Chris Caisley, a poorly thought out and quickly shot down argument about franchising being protectionism, and lots of silly stuff about being raped, shafted and pirated.
What I saw within all that, I felt, was a mistaken belief from you that Keighley somehow somewhere led the way in sports marketing. And a lot of resentmet of the Bradford Bulls.
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| My younger son's rugby union club got a load of free tickets and giveaways today, from Wasps. I think Wasps play in high wycombe. That's about 90 miles and best part of two hours drive away.
And here we have a RL club being criticised for doing some marketing all of 10 minutes away from their ground?
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| Quote ="Dreamer"No, but calling them a "disgrace to rugby league" in the media, scoffing at "cougarmania" then calling your own program of all things "Bullmania" (how original) might be.'"
This is a total myth. Caisley praised Cougarmania but said the directors let themselves down in negotiations. The idea that Bradford, who'd had cheerleaders and music after tries in the 80s were sneering at the Cougars (maybe some fans but no more than fans of other clubs, definitely not Caisley) is just plain wrong.
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| Quote ="Asim"I wonder if the Bulls have learnt their lesson, OK target these people, but they have no loyalty or attachment to Bradford - and they will be the first to drop away when the prices go back up, like they did when the success dried up.'"
What evidence have you got that Bradford residents are loyaler than those outside the city boundaries. Could be true but it's far from a given.
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