Im not sure how many people on here read the weekly RL paper but I personally found the article on page 2 about research into sponsorship within RL very interesting.

Our consistent failure to attract top sponsors and the deals that go with them is a huge problem in our sport - need we mention the Stobart incident?

The snippet in the paper was interesting in that it showed RL fans are not the poor cousins to RU in terms of wealth (perhaps there's money in the sale of flat caps right?) but also that RL fans are particularly interested in technology and are seen as early adopters.

So high spending power coupled with an interest in new technology all added to the wholesome family image suggests we should be looking to attract sponsors like Apple and Microsoft. Ok, so perhaps that's still a little ambitious but the sentiment is surely that in a world cup year we should be aiming high not just aiming to get any old name we can on the advertising board.

I understand there are still some issues over TV rights which are delaying sponsors decisions but it will be interesting to see how many blue chip companies do come on board.

Could the government not do more to help in these difficult economic times by providing tax incentives for businesses to sponsor a financially struggling sport like RL? It seems to me the government have added to the problem over recent years by banning cigerette/alcohol sponsorship whilst making it much less advantageous for buisnesses to sponsor sport from a tax perspective. I'm not necessarily referring to the big blue chips here, it's the many local businesses that were the lifeblood for many clubs.

Having not read the article, but having been involved in demographic targeting and profiling for many years, I can say now that whilst some organisations will hang their hat on this, many more won't.

Personally, I would question the demographic comparison with the average rah supporter. 82,000 at Twickenham for their Aviva final v 76,000 at Old Trafford for a Grand Final....I'd be stunned if there was more disposable income in Manchester. Early adopters are generally identified by smart phone usage......no doubt that the younger fans at League will push them ahead in that category.

The real kicker is a perception of the sport when it comes to the bigger sponsors. It is not only their direct sponsorship that is important, but also the association with other events......England's recent RL internationals have attracted 8,000 fans a pop and when Wales and France joined in, the grounds were empty and nobody in the media cared........compare that to the other lot and you'll get an idea of why the bigger hitters link up with the TW2 Mafia.

By the way, with 130 days to go 'til RLWC 2013 KO, every passing day the impact of coming on board as a major sponsor diminishes and so does the fee that the RFL can hope to command...as for Apple and Microsoft....

Have the RFL bothered to knock on their doors?, Bill is a well known philanthropist so sponsoring RL should be right up his avenue...

Why would Apple or Microsoft get involved in a niche sport with very little reach and even less so for the majority of the RLWC, with all but 4 games being shown on the UK version of access TV?

Major sponsors want to get involved with events that attract fans, viewers and media attention...of the 500,000 RLWC tickets available, the RFL will do well to shift 60% of them. Then there's the cost....Apple don't do cheap, so why get on board with a comp that has tickets for as little as 7.50 for group games?

Not saying that the RFL shouldn't knock on these doors, but believe me when I say that major companies that sponsor and advertising are currently booking in the adverts etc that you will see at Christmas.....the RLWC is too close for them now.

You could also ask why shouldn't they?

I think the 'why should they?' question is at the root of our problems in terms of marketing the game. We are not bold enough. We don't seem to believe in our game enough.

If Saints can attract a national brand in Typhoo (with reach abroad), why can't the RFL go one step further and attract an international brand?

Typhoo is a smaller deal than the Bradford deal in the same way heinZ big soup is a small deal from a massive company . Aiming high is great but rl is very limited in its reach

But a lot of it is about perception isn't it?

Imagine if the RFL did get a deal with Microsoft or Apple or another huge Worldwide company - It would more than likely make other larger companies take notice and maybe think about getting involved.
Just don't reveal certain facts like what the deal is actually worth - after all, thanks to the last sponsorship deal being announced as a major deal then being announced as bringing in zero revenue, we now have a perception that RL is not worth a great deal.

Found it interesting they also said that sponsors were waiting for the TV deals to be finalised. They said companies from the banking and insurance industry were interested.

As long as it isn't Wonga or similar, or the sodding meerkats

I don't think sponsoring professional sport should attract tax breaks. Amateur clubs, with charitable status, fine, but professional sport shouldn't get state benefits - effectively subsidizing player wages, club profits, etc. Not a healthy moral position.

Don't they do that for athletics which is effectively professional at the top level these days?

Why I wouldnt sponsor RL is that the sport (RL Fans, and more importantly, RL media) don't actually support the sponsors we have.

If you're a major sponsor andare looking for brand association and promotion and you hear Stobarts referred to as 'that truck lot' on a leading rugby league programme then you kind of question whether it's worth putting your money in...

The 6 Nations is never referred to as 'the 6 nations' by the RU media but as the "RBS 6 Nations". the sposnor gets value from all the secondary promotion...

if our sport (and our media) remain so negative of the sponsors we do get, we won't get others wanting to get involved...

I don't know why our refs are running round with cameras strapped to their heads like lemmings. It makes the game look cheap. If our fans are technologically minded you'd expected there would be an opportunity there for better kit, one way or the other.

You just know that if the NBA or NFL or somebody introduced ref cam that they'd manage to line up something with Google to promote their new glasses.

Compare ours refs to the refs in some female basketball comp in America that I've never heard of



They both look a little bit daft but one looks reflective of a competition that's in-line with modern technology, where as the other (the other being ours) looks like what would happen if you went in your shed and crudely taped a camera to your head

Microsoft are a main sponsor for the current Lions tour of Aus. Which has approx 20k travelling fans following it around for the first couple of weeks (with organised groups with explayers as guides) which will then double for the 3 tests.

With the exception of a couple of clubs who is making a profit? Furthermore how many hundreds of millions has the sport contributed to the public purse over the past 120 or so years? I'm not suggesting indefinate tax breaks or tax breaks for blue chip businesses. I am simply suggesting some leeway right now to encourage more sponsorship from small and medium sized businesses.

Unfortunately a lot of our players wouldn't want to do a lions type test as they already moan we play to many games. Them same players are then moaning we don't market the game well enough.

RFU market the game well because the players, coaches clubs, boards all work together and work hard. Some union players haven't had a break since their season started last year.

That RU calculator has made a reappearance! I was in Sydney at the weekend and there was very few Lions fans wandering around pre the game v the warratards. Even less in Perth for the game against the Farce. 20,000? yeh and a billion watching on TV!

Even easier, I was at headingley for Leeds Carnegie v Newcastle in the playoffs and the referee simply had a tiny camera attached to his shirt just below the collar.

Same effect (expect for following the head) in that you can see closeups of the play but less intrusive to the refs and it looks a lot less ridiculous.

... that being said, still couldn't understand what half the penalties were given for but that's another issue.

But where do you draw the line? Most people would, for example, argue that the Premier League shouldn't attract this subsidy (and that's exactly what it is - any tax break is a subsidy - the money would either be otherwise taxed, or spent elsewhere - e.g. on something with charitable status). However, what about a struggling club at the bottom of the Premier League? Couldn't they argue that they deserve a subsidy just as much as a Rugby League club? Probably have more fans for a start.

No breaks, apart from those 80 minutes they get to spend resting on the field watching penalties get kicked.

They must rest at some time, have you seen the size of the guts on some of them?

iSuperLeague.............less advanced than any other superleague but it will cost you 4 x the amount

What I dont/cant understand from a personal pov is in my last job I got a little treat from Emirtaes and their Regional Sales Director took a few of us to watch Wigan v Leeds in the hospitality lounges. He said that they advertise at most of the grounds and are looking at pushing the fact that they fly from Manchester. After that I noticed watching on TV that he was telling the truth. But have Emirtaes knocked on the RL door or vice versa?

Also someone mentioned about broadcasters being announced. I think it is also down to our mentality. I watch a lot of NRL, basketball, NFL and they have sponsors for virtually everything, an instance where it could be used in superleague is "we look at that piece of action through the Spec SAvers Ref CAm."

But that's not a SL sponsor, that's a Sky Sports sponsor, plus I think there are broadcasting rules around what can and can't be sponsored and personally I prefer our way. I find that kind of thing - the Keno replay etc - embarrassing.